Videos - McGraw-Hill Introduction to Business

[VIDEO] Designing Cash to Counteract Counterfeiters

April 25, 2025

With more than 55 billion U.S. bank notes circulating the globe, keeping the American dollar safe from counterfeiters is an ever-evolving challenge. This video explores the many safety features that countries employ to protect their cash, from frequent redesigns and watermarks to holograms and secret molecular identifiers.

Questions:

What are some design features that countries use to keep their money safe from counterfeiters?
Why hasn’t the U.S. redesigned the one dollar bill for more than 60 years? Do you think Continue reading →

Global, Ethics, Product Development, Currency, Product Distribution, Money, Fraud, Counterfeiting

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 20: Money and Financial Institutions, Videos

[VIDEO] Why Costco Went All in on Kirkland

April 4, 2025

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In 1995, Costco took a big risk by creating its own private label, Kirkland Signature, to compete against name brands in numerous product categories. As this video explains, though, the warehouse retailer’s gamble paid off handsomely. Kirkland earned more than $86 billion in sales last year, and now other retailers are following Costco’s lead by expanding their own private labels.

Questions:

What are some advantages that private label products give to retailers? What are some drawbacks?
Why did Continue reading →

Marketing, Product Development, Branding, Retail, Pricing, Product Distribution, Supply & Demand, Costco

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] Forever 21 Goes Bankrupt Again

March 21, 2025

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Way back in 2019, we looked at how Forever 21 filed for bankruptcy after expanding too rapidly and spending too little on e-commerce technology. Although a buyout from a licensing firm kept the company afloat for a few years, this video looks at how Forever 21 has struggled to compete with global powerhouses like Shein and Temu, leading to yet another bankruptcy.

Questions:

How did Forever 21’s enormous stores go from a selling point to a burden on the Continue reading →

Marketing, Clothing, Retail, Fashion, Pricing, Product Distribution, E-commerce, Supply & Demand, Forever 21

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Cheesemakers Worry about Brie Mold Going Extinct

March 4, 2025

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To produce fine French cheeses like brie and camembert, you need milk, time, and one especially important ingredient: mold. For decades, farmers around the world have produced cheese by cloning the mold Penicillium camemberti, but now some are worried that it could become extinct. Along with providing an in-depth look at how brie and camembert are made, this video examines the ways that some cheesemakers are responding to the uncertain future of their business.

Questions:

Why are brie and Continue reading →

Operations Management, Global, Entrepreneurship, Product Development, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] How NFL Stadiums Are Engineered to Maximize Profit

February 14, 2025

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For decades, American stadium designers aimed to pack as many spectators into a space as safely as possible. In recent years, though, amenities like upscale concession stands and luxury boxes have become increasingly important to the financial health of American sports venues. This video looks at how the Superdome in New Orleans was rebuilt to make as much money as possible, from streamlined snack bars and walking paths to pricey club seating and suites.

Questions:

Why are modern stadiums Continue reading →

Marketing, Operations Management, Product Development, Sports, Entertainment, Pricing, Product Distribution, Supply & Demand, Stadiums

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Insurance Adjusters Assess the Damage from LA Fires

January 31, 2025

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The devastating wildfires that have raged in the Los Angeles area will result in an estimated $250 billion in economic losses, making it one of the costliest natural disasters in American history. The video below looks at how private insurance adjusters assess the damage done to LA homes, and the tough choices that many homeowners now face.

Questions:

What service do private insurance adjusters provide for homeowners?
What are some challenges that homeowners will face as they attempt to rebuild after the fires?

Personal Finance, Ethics, Insurance, Crisis management, Natural Disasters, Risk Management, Home ownership

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Bonus Chapter C: Managing Risk, Bonus Chapter D: Personal Finance, Videos

[VIDEO] Prisoners Fight L.A. Fires for Less Than $2 an Hour

January 17, 2025

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For weeks, the Los Angeles area has been battling enormous fires that have caused billions of dollars in damage while thousands of residents evacuate. Along with a large force of professional firefighters, California prison laborers are also taking on the blazes for a chance to shave some time off their sentences. They also receive some compensation, often just a couple dollars an hour. This short video shows incarcerated individuals at work actively fighting fires as well as performing routine maintenance Continue reading →

Motivation, Operations Management, Ethics, Labor Relations, Compensation, California, Crisis management, Natural Disasters

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Videos

[VIDEO] How Shopping Malls Are Being Transformed Into Apartments

December 11, 2024

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After decades of decline, many American malls are continuing to struggle as former anchor stores like Macy’s, JCPenney, and Sears either close locations or go out of business entirely. With lots of open space on their hands, at least 192 malls are experimenting with housing in an attempt to bring life back to dying retail spaces. The video below explains the logistics of mall-based apartments, which can be located close to restaurants and shops but also lack basic amenities like Continue reading →

Marketing, Entrepreneurship, Product Development, Retail, Product Distribution, Malls, Supply & Demand, Housing

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

Soaring Chocolate Prices Impact Businesses around the Globe

November 8, 2024

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A few weeks ago, we looked at how rising cocoa prices led to price increases for chocolate just before the Halloween season. The video below examines this global issue in great detail, from the struggles of cocoa farmers in Ghana to the effects of rising costs both on independent operators and major candy producers like Mars Wrigley.

Questions:

What are some of the issues affecting the livelihoods of Ghanaian cocoa farmers?
How are independent businesses like Li-Lac Chocolates responding Continue reading →

[VIDEO] Why Walgreens And CVS Are Shutting Down Thousands Of Locations

October 24, 2024

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Walgreens and CVS stores are common sights on American street corners, but in the coming years there will be significantly fewer of them around. The video below takes a detailed look at the recent struggles faced by U.S. pharmacy chains as they plan to shut down thousands of locations nationwide.

Questions:

Why are Walgreens and CVS closing thousands of stores over the coming years? What are some factors that have contributed to their problems?
How can entrepreneurs help prevent “pharmacy deserts”?