Videos - McGraw-Hill Introduction to Business

[VIDEO] How American CEOs Got So Rich

October 24, 2019

This in-depth video explains how stock buybacks work and why they have possibly contributed to rising income inequality over the years. Along with providing a detailed history of this controversial practice, the video also takes a close look at the closing of GM’s factory in Lordstown, Ohio.

Questions:

Do you think lawmakers should pass regulations against corporate stock buybacks? Why or why not?
How did the closing of GM’s Lordstown factory affect the community as a whole?

Ethics, Manufacturing, Labor Relations, Compensation, Executive Compensation, Regulation, Stock Buybacks

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 19: Securities Markets, Bonus Chapter A: Business Law, Videos

[VIDEO] How Subscription Services Became So Common

May 30, 2019

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From music and movies to everyday items like clothes and toilet paper, today’s consumers can order all sorts of products through monthly subscription services. But as more companies adopt this sales strategy, it’s possible that consumers could get tired of subscriptions once all the monthly fees start stacking up. This video looks at why these services have become so widespread and offers advice for consumers who feel they’ve taken on too many subscriptions.

Questions:

Why are more companies starting to Continue reading →

Marketing, Pricing, Innovation, Product Distribution, Subscriptions

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Face It, You’re Being Watched

May 24, 2019

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Whether you realize it or not, companies and organizations across the country are employing facial recognition technology for all sorts of purposes. The video below looks at the various uses for this controversial new tech and why many people are wary about its quick expansion into everyday life.

Questions:

What are the potential advantages and disadvantages of using facial recognition technology in everyday life?
Do you think Microsoft and Amazon should sign the Safe Face Pledge? Why or why not?

Global, Ethics, Product Development, Innovation, Facial Recognition

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Why Amazon Is Gobbling Up Failed Malls

May 9, 2019

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Although some brick and mortar retailers are managing to thrive in the age of e-commerce, many others haven’t been able to compete against rivals like Amazon. This includes a good portion of America’s once mighty malls that now either struggle to keep tenants or have shuttered completely. In an ironic twist, however, abandoned malls are currently being purchased by Amazon and other companies to serve as product distribution centers. This video details why the location and size of Continue reading →

Operations Management, Transportation, Amazon, Product Distribution, E-commerce, Malls, Facility Location

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Why Robocalls Are Almost Impossible to Stop

April 26, 2019

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In 2018 Americans received as many as 48 billion unwanted robocalls from telemarketers and scammers. Although legislators have tried to put a stop to these irritating interruptions, completely stamping out unwanted or fraudulent robocalls appears to be a nearly impossible task. This video shows how the power of the Internet as well as regulatory loopholes allow robocallers to operate without much interference.

Questions:

Why is it often difficult for regulators to collect penalties issued against robocall companies?
Why can’t regulators Continue reading →

Global, Ethics, Regulation, Robocalls, Telemarketing

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Why You’re Recycling Wrong

April 11, 2019

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Although Americans have become enthusiastic recyclers in recent years, many people still have trouble telling the difference between what’s recyclable and what isn’t. In fact, approximately 25 percent of the material that U.S. citizens toss in their recycling bins can’t actually be recycled. This video takes a look at the possible causes of this trend and provides viewers with some simple waste-sorting advice: “when in doubt, throw it out.”

Questions:

How does single-stream recycling contribute to the high rate of Continue reading →

Operations Management, Ethics, Sustainability, Recycling

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Videos

[VIDEO] Meet Granny Sunshine, China’s 71-Year-Old Fashion Model

March 29, 2019

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China’s population is aging on a massive scale. Within 30 years, experts estimate that the country will be home to more than 500 million citizens over 60. As a result, China’s economy and society could face majors changes as it strives to meet the needs of seniors. This video takes a look at the massive purchasing power that the nation’s seniors will soon wield and how businesses are responding to shifting demographics.

Questions:

How does Granny Sunshine’s success in fashion Continue reading →

Marketing, Global, Product Development, Demographics, China, Retirement, Seniors

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] How the Hindenburg Killed an Entire Industry

March 15, 2019

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With stories about the Boeing 737 Max 8’s potentially fatal flaws dominating the news, some consumers may start to lose trust in the safety of air travel. As this video shows, that’s what happened in the 1930s when the Hindenburg airship plummeted in flames on a journey from Germany to the U.S. Although it wasn’t the first nor the deadliest airship crash, footage of the burning Hindenburg shocked the public and destroyed almost all confidence in the budding airship industry. Continue reading →

Global, Ethics, Transportation, Security, Air Travel, Consumer Confidence

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter A: Business Law, Videos

[VIDEO] How Red Bull Got Us Hooked on Energy

March 1, 2019

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Red Bull has grown into one of the world’s most powerful beverage brands thanks in no small part to its innovative approach to marketing. This video takes a close look at the Austrian company’s trailblazing sponsorship of extreme sports events and how the Red Bull brand is about a lot more than just selling energy drinks.

Questions:

Why did Red Bull choose to sponsor extreme sports events rather than well-known leagues like the NFL or NBA?
How did Red Continue reading →

Marketing, Global, Entrepreneurship, Sports, Branding, Promotions, Red Bull, Pricing, Innovation, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] How to Name a Product, From the Man Behind Swiffer

February 15, 2019

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There are few things more important to a product than a solid brand name. After all, the title on an item’s label will stick around long after the people who originally created it are gone. That’s why many major companies seek out the services of Lexicon Branding, a marketing firm that comes up with product names. This video looks at the company’s process and how it developed recognizable brand names like Swiffer, Febreeze, and Blackberry.

Questions:

Do you think it’s Continue reading →

Marketing, Global, Product Development, Branding, Brand names

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Videos