Videos - McGraw-Hill Introduction to Business

[VIDEO] The ‘Natural’ Label on Your Food Is Baloney

September 2, 2016

As Americans become more health conscious eaters, food companies have taken advantage of this trend by producing an abundance of items labelled “organic” and “natural.” However, one of these words is not like the other. This video takes a look at what “natural” means when it appears on food packaging and how this potentially misleading word could soon be subject to stricter regulation.

Questions:

What is the difference between the words “organic” and “natural” when it comes to food Continue reading →

Organic, Labels, Product Distribution, Sustainability, Packaging, Food, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] NAFTA Explained

August 29, 2016

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As the Trans-Pacific Partnership inches closer to ratification in the U.S. and abroad, the debate surrounding free trade agreements like it has grown more intense. This video takes a look at one of the first of these tariff-eliminating multinational deals, NAFTA, and the ways that it has remained controversial.

Questions:

Do free trade deals like NAFTA or TPP provide enough of an economic benefit to justify their potentially negative effects on the U.S. job market?
How do tariffs encourage Continue reading →

TPP, Free Trade, NAFTA, Manufacturing, Ethics, Global, Economics

Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Videos

[VIDEO] How Free Games Are Designed to Make Money

August 12, 2016

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Mobile games like Pokemon Go and Clash of Clans have become revenue-generating machines despite being free to download in any app store. So how do these games manage to make money without a set price point? This fascinating video from Vox provides the answer by taking a close look at the optional purchases that drive profits for these apps.

Questions:

Is it ethical for freemium gamemakers to earn the bulk of their money from Continue reading →

Video Games, Pricing, Entertainment, Product Development, Ethics, Mobile, Mobile Gaming, Pokémon Go, Apps

Videos

[VIDEO] Using Wastewater to Brew Environmentally Sustainable Beer

August 9, 2016

NickelsMcHughMcHugh

As the U.S. craft beer market has grown over the years, breweries that were once seen as upstarts to larger rivals are now becoming established institutions themselves. But while this is great news for many thirsty Americans, the beer boom has not been as kind to local water supplies. In this video, Bloomberg takes a look at how California’s Half Moon Brewing Company is experimenting with a sustainable system that uses Continue reading →

California, Beer, Water Supply, Green, Sustainability, Regulation, Product Development

Videos

[VIDEO] Does the U.S. Have the Highest Corporate Tax Rate?

July 29, 2016

NickelsMcHughMcHugh

While the U.S. corporate tax rate looks tough on paper, this brief video demonstrates how large companies can use legal loopholes to drastically decrease what they owe to Uncle Sam.

Questions:

1. Should companies be able to exploit legal loopholes to lower their tax rate?

2. Would corporations be more likely to leave the U.S. if the government enforced stricter corporate tax standards?

Corporate Tax Rate, Taxes, Regulation, Ethics, Loopholes

Chapter 4: Ethics and Social Responsibility, Chapter 17: Accounting, Videos

[VIDEO] Why Did the Concorde Jet Fail?

July 20, 2016

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With cramped cabins, long delays and ever-increasing fees, these days airplane travel is about as exciting as a cross-country bus trip. In the mid-1970s, however, the skies briefly brightened with the arrival of the revolutionary Concorde supersonic jet. Capable of cruising at more than twice the speed of sound, Concorde could fly from London to New York in half the time of normal planes. For optimistic aviation observers, the jet represented no less than the future of air Continue reading →

Airbus, Product Development, Innovation, Global, Air Travel, Concorde

Videos

[VIDEO] Meet the Last Disco Ball Maker in the United States

July 8, 2016

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As a bit of an antidote to the tragic violence and uncertainty that has dominated recent headlines, this short, fun video looks at the last producer of disco balls in the U.S. and the ways they’re struggling to stay relevant.

Questions:

Why would you purchase a Kentucky-made disco ball for $125 when one produced in China runs for as little as $30?

What stage of the product life cycle does the disco ball currently fall under?

Continue reading →

Product Life Cycle, Kentucky, Disco Balls, Product Development, Manufacturing

Videos

[VIDEO] How the Euro Caused the Greek Crisis

June 29, 2016

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In the aftermath of the Brexit, many non-European observers have been left wondering why a majority of British voters opted to leave the EU. While a number of factors contributed to the historic ‘Leave’ decision, this video specifically looks at the euro’s role in plunging the Greek economy and how the crisis turned into a cautionary tale for other EU countries.

Questions:

Should wealthy EU countries send regular financial support to poor nations in the union?

Will the euro last as a continent-wide currency?

EU, Euro, Brexit, Currency, Global, Europe, Greece, Economic Crisis

Videos

[VIDEO] Britain Is Leaving the EU. Here’s What That Means

June 24, 2016

NickelsMcHughMcHugh

Last night voters in the United Kingdom elected to part ways with the European Union. While the full consequences of this historic decision will not be known for a long time, this video explains the immediate impact of the “Brexit” and how the situation could play out in the coming months.

Questions:

Did UK voters make the correct decision?

What are the benefits and drawbacks of membership in an economic community like the European Union?

Brexit, United Kingdom, European Union, Regulation, Immigration, Europe, Ethics, Global

Videos

[VIDEO] What Is The ‘Real’ Unemployment Rate?

June 16, 2016

NickelsMcHughMcHugh

While the government’s official unemployment rate has been hovering around 5 and 6 percent lately, that number doesn’t tell the whole story about joblessness in the U.S. This video summarizes the concept of the “real” unemployment rate and the different ways that the government defines joblessness in its statistics.

Questions:

Why isn’t the “real” unemployment rate used as the official measure of joblessness?

What does the large amount of underemployment in the U.S. say about the current state of the economy?

Human Resources, Underemployment, Joblessness, Unemployment

Videos