April 4, 2025

In 1995, Costco took a big risk by creating its own private label, Kirkland Signature, to compete against name brands in numerous product categories. As this video explains, though, the warehouse retailer’s gamble paid off handsomely. Kirkland earned more than $86 billion in sales last year, and now other retailers are following Costco’s lead by expanding their own private labels. 

Questions:

  1. What are some advantages that private label products give to retailers? What are some drawbacks?  
  2. Why did Continue reading
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April 2, 2025

In October, we examined the uncertain future of 23andMe, a company that helped popularize direct-to-consumer genetic testing. On Sunday, the company filed for bankruptcy and announced the resignation of its founder, Anne Wojcicki. The bankruptcy raises urgent questions about the privacy of sensitive DNA data provided by more than 15 million customers. Since the data isn’t protected by health-privacy laws, it’s unclear what that would mean for people who have used 23andMe. For example, insurance companies could buy and Continue reading

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March 27, 2025

In the early 2000’s, finance companies got in trouble for targeting young people with gifts like pizza and free t-shirts in order to get them to apply for credit cards with high interest rates and big fees. These fee-heavy accounts made it easy to turn a small debt into a very large debt, leaving some college students bankrupt before they could start their careers. In 2010, the U.S. made it illegal to give free gifts for credit card applications. Since Continue reading

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March 21, 2025

Way back in 2019, we looked at how Forever 21 filed for bankruptcy after expanding too rapidly and spending too little on e-commerce technology. Although a buyout from a licensing firm kept the company afloat for a few years, this video looks at how Forever 21 has struggled to compete with global powerhouses like Shein and Temu, leading to yet another bankruptcy. 

Questions:

  1. How did Forever 21’s enormous stores go from a selling point to a burden on the Continue reading
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March 19, 2025

Baseball is known as “America’s Pastime,” but Japan has its own thriving baseball culture steeped in more than a century of tradition. Over the past 30 years, more Japanese players have come to the U.S. and Canada to join Major League Baseball, increasing the size of the league’s Japanese fanbase. Now that cultural exchange is paying off for the league with a whole new market for merchandise, ticket sales, and broadcast revenue. In 2024, MLB sponsorship revenue from Japan increased Continue reading

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March 12, 2025

Air travel is one of the most volatile industries in the global economy, and airlines routinely lay off hundreds of employees at once to balance budgets after major upheavals. One exception to this rule has long been Southwest Airlines. The Dallas-based carrier hasn’t laid off any staffers in its more than five-decade history. Even after the 9/11 terrorist attacks when revenue dried up and other airlines initiated mass layoffs, Southwest avoided forced job cuts thanks to employees who donated part Continue reading

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March 6, 2025

Hand sanitizer is one of the products that saw a dramatic spike in consumer demand during the pandemic, with sales peaking at $52 million each week in July 2020. The increased demand should have led to big business for Andrea Lisbona, who moved to the U.S. in 2018 to launch her hand sanitizer brand called Touchland. But the pandemic also upended the global supply chain, which meant she could not get the packaging and materials she needed to ship her Continue reading

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February 27, 2025

Meat sticks have come a long way since the invention of the Slim Jim in 1929. Sales of the savory snack topped $3 billion in 2024, a jump of 10 percent compared to the previous year. More than 40 million households buy them annually, making meat sticks the fastest-growing category in snacks. These days, meat sticks come in all sorts of styles: short or long, fat or slim, snappy or soft. They’re made with bold flavors like jalapeno, taco, teriyaki, Continue reading

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February 25, 2025

Although online shopping has been the norm for decades, oftentimes consumers still want to visit a physical store. Whether it’s trying on different sizes, comparing colors and styles, or simply browsing, there are some shopping activities that people prefer to do in person. When the pandemic upended supply chains, retailers responded by cutting back on the amount of inventory that went out to individual stores. Instead, they centralized inventory at distribution centers to make it easier and cheaper to respond Continue reading

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February 20, 2025

When Match.com first launched in 1995, many users were wary about meeting strangers off of the Internet. The popularity of online dating steadily grew over the years, though, with the concept becoming more mainstream after 2013 when Tinder launched its famous “swipe” mechanism. Now it’s very common to find a love interest online. Today, one in 10 people with partners say they met their current partner on a dating site or app. That number is significantly higher for the lesbian, Continue reading

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