Startups - McGraw-Hill Introduction to Business

23andMe Struggles to Turn Customers Into Subscribers

October 15, 2024

Since the discovery of DNA’s structure in the 1950s, scientists have predicted a future where doctors could analyze a patient’s genes to identify and even prevent certain diseases. The medical industry seemed to be moving closer to that goal in 2007 when 23andMe became the first company to release a direct-to-consumer genetic test. Named for the 23 pairs of chromosomes in human DNA, 23andMe analyzed saliva samples from customers to show their ancestry and predispositions to diseases like cancer and Continue reading →

Product Development, Marketing, Pricing, Ethics, Startups, Entrepreneurship, Product Distribution, Subscriptions, Genetics

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Venture Capital Firms Invest Heavily in Mental Health Startups

May 10, 2022

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The Covid-19 pandemic took an enormous toll on people’s mental health. The World Health Organization estimates that the prevalence of anxiety and depression increased by 25 percent during 2020. Meanwhile, the Centers for Disease Control and Prevention found that one-third of Americans have recently reported symptoms of anxiety or depression. Some patients struggle to book appointments with therapists, however, either because their insurance doesn’t cover their specific needs or because demand for mental health services has skyrocketed.

“Since Covid, Continue reading →

Marketing, Startups, Ethics, Product Distribution, Entrepreneurship, Supply & Demand, Pandemic, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

Some Smartphone Apps Access Users’ Contact Lists

July 15, 2021

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Those who have concerns about privacy on smartphones often focus on apps that track users’ internet browsing history or even their movements through GPS. But while such violations of privacy are becoming more well-known to users, many others appear to be unaware that some apps have open access to their contact lists. For instance, therapist Gabriela Buendia was shocked to discover that the payment app Venmo had shared a list of her phone contacts as well as data about everyone Continue reading →

Silicon Valley, Startups, Marketing, Security, Ethics, Privacy, Entrepreneurship, Data Collection, Social Media

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Bonus Chapter B: Technology and New Media

FTC Investigation Reveals that MoviePass Deceived Thousands of Users

June 10, 2021

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In 2017, the startup Moviepass offered film buffs a deal that seemed too good to be true. For $9.95 per month, subscribers could see up to one movie per day at all major theaters located throughout the country. Moviepass hoped to offset the costs of purchasing so many tickets by brokering bulk deals with theater chains and by monetizing users’ data. None of these plans ever came to fruition, however, which left the company with more than three million subscribers Continue reading →

Marketing, Product Development, Ethics, Promotions, Entrepreneurship, Entertainment, Regulation, Startups, Product Distribution, Movies

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

Uber and Lyft Nearly Shut Down Service in California Last Week

August 24, 2020

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In 2018, California’s Supreme Court ruled against a delivery company that classified its employees as independent contractors. This landmark decision was followed two years later by official legislation that required businesses throughout the state to turn contracted staff into full-time workers or else face legal action. The most prominent targets of this new law were Uber and Lyft, the rideshare giants that employ tens of thousands of people as independent contractors.

According to consumer advocates, drivers for Uber and Continue reading →

Ethics, Startups, Human Resources, Uber, Labor Relations, Lyft, Legal, Organizational Structure

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 8: Organizational Culture and Structure, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

[VIDEO] How Airbnb Fell From Successful Startup to Crisis Mode

May 27, 2020

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A couple of weeks ago, we looked at how Airbnb hosts are struggling after the travel industry came to a standstill due to widespread stay-at-home orders. This video explains in greater detail why the once successful startup was so vulnerable to an economic downturn and what that means for both Airbnb and its hosts in the long term.

Questions:

What factors made Airbnb so successful for nearly a decade?
Do you think Airbnb will be able to recover from this Continue reading →

Food Delivery Apps Often Make More Problems Than Profits

May 19, 2020

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Before the coronavirus pandemic, takeout and delivery orders made up just a small portion of total sales for most restaurants. With countless customers now homebound, though, to-go business has never been more important for eateries across the country. Many restaurants use apps like Grubhub, Seamless, or DoorDash to handle delivery orders, but these services come with quite a few problems for all their convenience. Besides signing up companies that don’t offer delivery, food startups have also deceived restaurants and Continue reading →

Startups Hit Hard By Coronavirus Shutdowns

April 3, 2020

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Earlier this year, we looked at how the fitness startup ClassPass grew into a $1 billion company thanks to an innovative business model that allows members to easily find exercise classes in their area. Flash forward just a few months later, however, and ClassPass finds itself in a completely different position due to widespread shutdowns caused by coronavirus containment. As gyms and fitness centers closed across the world in March, ClassPass watched as 95 percent of its revenue disappeared within Continue reading →

ClassPass Grows into $1 Billion Company

January 28, 2020

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In 2013 the fitness startup ClassPass launched as a way to help gyms and workout studios fill open spaces in exercise classes. Through the ClassPass app, users can browse a list of available classes in their area and book times that fit within their schedule. They also don’t need to sign up for a variety of different gym memberships since ClassPass now partners with more than 30,000 fitness centers in 28 countries. The company’s growing global reach has attracted interest Continue reading →

Entrepreneurship, Unicorn, Fitness, ClassPass, Pricing, Marketing, Venture Capital, Global, Startups

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 18: Financial Management, Bonus Chapter B: Technology and New Media

WeWork Withdraws IPO after CEO Scrutiny

October 3, 2019

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This past summer, the startup WeWork heavily promoted what it promised would be a historic initial public offering (IPO). Analysts seemed to agree: Goldman Sachs estimated the office space leasing company could reach a valuation of $96 billion upon its stock market debut. When WeWork submitted the first documents for its IPO, though, the company settled on a potential valuation of $47 billion as it promised to change the world as well as the office leasing industry. Co-founder and CEO Continue reading →

Startups, Management, CEO, Ethics, Leadership, Compensation, Turnover, Office Culture, IPO, Stock Market, WeWork

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 7: Management & Leadership, Chapter 8: Organizational Culture and Structure, Chapter 11: Human Resource Management, Chapter 19: Securities Markets