There are few things more important to a product than a solid brand name. After all, the title on an item’s label will stick around long after the people who originally created it are gone. That’s why many major companies seek out the services of Lexicon Branding, a marketing firm that comes up with product names. This video looks at the company’s process and how it developed recognizable brand names like Swiffer, Febreeze, and Blackberry.
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