March 19, 2019

For years fashionable firms have depended on Instagram to showcase their goods to the social network’s more than 1 billion monthly users. Along with helping companies develop into stylish brands, the photo-sharing platform also serves as a key source of traffic to online stores. For instance, a designer can post a photo of a new dress and attach a link where customers can go to purchase it.

Now Instagram plans to take that concept to the next level by allowing Continue reading

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March 15, 2019

With stories about the Boeing 737 Max 8’s potentially fatal flaws dominating the news, some consumers may start to lose trust in the safety of air travel. As this video shows, that’s what happened in the 1930s when the Hindenburg airship plummeted in flames on a journey from Germany to the U.S. Although it wasn’t the first nor the deadliest airship crash, footage of the burning Hindenburg shocked the public and destroyed almost all confidence in the budding airship industry. Continue reading

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March 14, 2019

On Tuesday we looked at how countries around the world responded to the tragic crash of Ethiopian Airlines Flight 302. Initial investigations showed similarities between this disaster and the crash of a Lion Air flight five months ago, which also involved a Boeing 737 Max 8 model jetliner. As a result, China and Indonesia almost immediately pulled the aircraft from use while countries like the U.K., India, and Egypt quickly followed suit. But not every country joined the international Continue reading

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March 12, 2019

On Sunday Ethiopian Airlines Flight 302 crashed shortly after take off, killing all 157 people on board. Although the cause of this tragedy will be under investigation for some time, many in the aviation industry were quick to blame the disaster on the model of aircraft used for the flight: the Boeing 737 Max 8. After all, this marks the second time within five months that this type of jetliner has crashed soon after taking off. In October a Lion Continue reading

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March 8, 2019

According to a recent Pew Research Center study, approximately 29 percent of Americans said that they don’t use cash for any purchases during a typical week. Instead, they depend on credit and debit cards as well as mobile payment apps like Apple Pay. These increasingly cashless consumers are becoming so common that some companies have stopped accepting paper and coin money for the sake of efficiency. For instance, in 2016 the salad chain Sweetgreen announced it was going cashless in Continue reading

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March 7, 2019

On March 1 the Backstreet Boys began a residency at Planet Hollywood’s Zappos Theater in Las Vegas that will run for 80 nights through the end of April. Although the legendary boy band are certainly playing plenty of shows, getting a ticket for one doesn’t come cheap. For instance, it costs up to $250 for a spot in the general admission area in front of the stage. For concertgoers who want to quickly find a good place to stand, though, Continue reading

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March 5, 2019

A few weeks ago, PepsiCo announced the annual results of what turned out to be a very profitable year. The beverage and snack giant saw revenues increase 1.8 percent to a whopping $64.4 billion, resulting in a profit of $12.6 billion. On top of this 158 percent increase in annual profit, Pepsi also predicted organic growth at a rate of 4 percent for the coming fiscal year.

But while the company had plenty of good news in store for investors, Continue reading

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March 1, 2019

Red Bull has grown into one of the world’s most powerful beverage brands thanks in no small part to its innovative approach to marketing. This video takes a close look at the Austrian company’s trailblazing sponsorship of extreme sports events and how the Red Bull brand is about a lot more than just selling energy drinks.

Questions:

  1. Why did Red Bull choose to sponsor extreme sports events rather than well-known leagues like the NFL or NBA?  
  2. How did Red Continue reading
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February 28, 2019

Managing the “last mile” of a product’s journey from the warehouse to its destination is one of the most complicated aspects of shipping and logistics. This final step accounts for as much as half of all delivery costs due to unpredictable factors like traffic jams, route distances, and the need to make multiple stops. That’s why this week FedEx revealed its new SameDay Bot, an autonomous machine that cuts costs by delivering products directly to the customer’s door.

Developed in Continue reading

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February 26, 2019

Since launching in late 2017 Fortnite has earned more than $2.4 billion, a staggering amount of revenue for a video game that is free for anyone to play. The battle royale title makes its money from virtual items like special outfits or victory dances that players can purchase from an in-game store. Given the breakout success of this business model, companies throughout the more than $100 billion video game industry have been scrambling to develop a credible Fortnite competitor.

In Continue reading

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