April 10, 2013

rbullEver since The Colgate Comedy Hour premiered in the 1950s, companies have been happy to stamp their names across a variety of entertainment ventures. For some modern companies, though, simply being the sponsor of an event no longer has the same appeal. After all, nearly every form of mass entertainment features a sponsor of some type. Whether it’s TV, concerts or sporting events, consumers are constantly bombarded with the names of corporate benefactors, making it difficult for some brands to Continue reading

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March 25, 2013


foamSome products in our society become so commonplace that it can be difficult to remember a time when they weren’t around. The oversized foam finger proudly waved at sporting events across the nation certainly fits that description. But the world had to wait until 1977 for this iconic product’s first iteration. A Texas woodshop teacher named Geral Fauss cut the first big digit out of poster board in anticipation of his high school’s upcoming football game against a heated Continue reading

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March 15, 2013

By now, the perks available to employees at Silicon Valley’s hottest startups and established tech giants are the stuff of legend. Google staffers can enjoy their breaks either by eating a free gourmet lunch in the commissary or by receiving a relaxing massage from one of the company’s in-house masseurs. YouTube employees can walk down the stairs to their next meeting or they could take a ride on the story-high slide instead. And if a Twitter programmer doesn’t want to Continue reading

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February 15, 2013

Even in this increasingly web-based world, the old saying, “Location, location, location,” still means something. As many long-dormant urban areas become revitalized, companies are squaring off to snap up space. Developers in Washington, D.C., have figured out a way to harness social media to determine the tenants of these valuable new properties. Called Popularise, this new startup allows citizens to vote online for the businesses they’d like to see in their community.

According to Popularise founders Ben and Dan Miller, Continue reading

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February 1, 2013

For years socially conscious entrepreneurs have been trying to find ways to help people in third world countries without giving them outright charity. While microfinancers help many ambitious poor people start small businesses, there are many people who are not ready to assume the risk of starting a business. That’s why a new group of activists is focusing their efforts on “impact sourcing” by providing simple but integral work to citizens of impoverished communities.

Outsourcing jobs to emerging nations is Continue reading

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