February 19, 2015

Even though Rockstar wasn’t the first energy drink to hit the market, it didn’t take long for the brand to make a big impact in a crowded field. Consumers quickly responded to Rockstar’s affordable price and large serving size, which set the brand apart from more exclusive products like Red Bull. During its first six years, revenue at Rockstar soared as high as $405 million while it grew at an average annual rate of 103 percent.

By 2007, however, the Continue reading

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February 18, 2015

For many entrepreneurs, great ideas can come along when least expected. In the case of Dori Roberts, her job as a high school engineering teacher laid the foundation for her million-dollar concept. Over the course of her 11 years in teaching, Roberts noticed that many of her students discovered a love for engineering late in their school careers. She then made it her mission to introduce engineering to kids at a younger age, starting out with an after school bridge-building Continue reading

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February 13, 2015

With a consumer pool of more than one billion people, India has become the next big expansion destination for companies around the world. While some businesses are still working the bugs out of their strategies for the subcontinent, other operations have hit the ground running and quickly grabbed up market share. Domino’s, for instance, now sells more pizza in India than anywhere else besides the U.S. thanks to its savvy combination of local and Western tastes. On the other hand, Continue reading

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February 9, 2015

At most Silicon Valley startups, the entrepreneur takes the role of the hero in stories about a company’s founding. Arguably, though, the venture capitalist that funds the business from the beginning also plays a huge role in its success. After all, an entrepreneur can have a million dollar idea but still lack the $1 million investment she’d need to start the company. This dependence on seed capital can become a source of great frustration for entrepreneurs. While someone can spend Continue reading

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February 7, 2015

As the world’s manufacturing superpower, China is home to thousands of factories producing millions of items each day. Keeping track of all that industrial output is far from easy, though. With little oversight to monitor them, some Chinese factories make knock-off or simply poor quality products, and then sell them to retailers as if they were up to standard.

While pirated items are mainly a headache for the company that gets ripped off, products made cheaply or without regard for Continue reading

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January 23, 2015

Jeff Oberholtzer, a plumber from Texas City, TX, thought he had seen the last of his old pickup truck when he sold it in October 2013. Unfortunately for him, the Ford F-250 he offloaded popped up more than a year later in a place he never would have expected. In mid-December 2014, a terrorist Twitter account from Syria posted a picture of two extremists firing a homemade anti-aircraft gun from the bed of a truck. While the picture normally would Continue reading

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January 19, 2015

At the beginning of 2015 a new California law went into effect requiring chicken farmers to provide more living space for their hens. As of January 1, every egg sold in the state must have been laid by a bird with at least 116 square inches of room in its coop, an increase of 73 percent from the industry standard. Although the legislation is mandatory only for egg producers in California, chicken farmers across the country are quickly adapting to Continue reading

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January 16, 2015

In 2007 the American birth rate was clipping along at a steady pace. With an average of 69.3 infants being born for every 1,000 fertile-age women, U.S. citizens were making enough babies to keep the population stable. Then the economy took a nosedive the next year and the birth rate quickly followed suit. According to the National Center for Health Statistics, as of 2013 Americans were making only 62.5 babies per 1,000 potential mothers, an amount that falls well below Continue reading

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January 14, 2015

For more than a decade Silicon Valley has been the go-to destination for ambitious young professionals looking to make a big name for themselves. After all, the Bay Area suburb is home to tech giants like Google, Apple and Facebook that offer huge starting salaries and even nicer perks. But there are plenty of opportunities for talented careerists beyond the Valley’s most notable names. Startups tend to attract many young coders and engineers as well, even though they don’t pay Continue reading

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January 11, 2015

For decades the brand name Timberland has been synonymous with rugged outdoor footwear. At least, that’s how some people see the iconic boot company. If you’re a hip hop fan, you may associate “Timbs” with the dozens of rappers who have name-dropped the brand over the years. And if you happen to be Italian, you’re more likely to wear Timberland boots for a fashionable stroll about town, not a long hike in the woods.

All these overlapping interpretations of Timberland’s Continue reading

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