Chapter 14: Product and Price - McGraw-Hill Introduction to Business

Streaming Platforms See Boost in Viewership But Not Ad Revenue

March 31, 2020

With movie theaters closed across the country due to coronavirus containment, millions of Americans are streaming video in order to stay entertained. According to analysts, the time spent watching streaming video has steadily increased every week since stay-at-home orders went in place earlier in the month. During a seven-day period in mid-March, viewing sessions on Vizio’s smart TV platform rose by a whopping 40 percent over the previous week. “We’re not just seeing more time spent with streaming and TV, Continue reading →

Marketing, Entertainment, Operations Management, Streaming, Television, Advertising, Health, Coronavirus, Promotions

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Movie Studios Offer New Titles On-Demand for Homebound Viewers

March 27, 2020

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With movie theaters across the world closed due to coronavirus containment, experts predict that the global film industry could lose as much as $15 billion this year. China shuttered more than 60,000 theaters in January right before the annual Lunar New Year holidays, a boom period that usually brings in $2 billion in box office sales. Meanwhile in the U.S., AMC Theatres recently announced that it has furloughed its CEO and corporate staff after the company closed more than 1,000 Continue reading →

Disney CEO Bob Iger Abruptly Steps Down

February 27, 2020

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On Tuesday, Disney CEO Bob Iger surprised the business world by announcing that he would immediately step down from the top job. After 15 years in charge of the entertainment giant, Iger passed the reins to a company veteran named Bob Chapek who had been overseeing Disney’s theme parks division. Although the news caught many observers off-guard, Iger insists that this plan has been in the works for some time. “It’s only abrupt in other people’s eyes because we haven’t Continue reading →

Product Development, Entertainment, Disney, Product Distribution, Management, CEO, Mergers & Acquisitions, Streaming Video

Chapter 1: Taking Risks and Making Profits, Chapter 5: Forms of Business Ownership, Chapter 7: Management & Leadership, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

[VIDEO] Are Americans Ready to Love Trains Again?

February 21, 2020

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For much of the 19th and early 20th centuries, train travel was the primary mode of transportation for millions of Americans. Once cars and air travel rose to prominence, however, trains fell out of use in the U.S. while other European and Asian nations greatly expanded their railway capabilities. Along with looking at the history of American train travel, this in-depth video examines a modern company that wants to connect the nation with high-speed trains like so many other countries Continue reading →

Millions of Cord-Cutters Got Rid of Cable TV in 2019

February 20, 2020

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Over the last few years, cable and satellite companies have lost tens of millions of subscribers who have grown tired of seeing their monthly rates steadily rise. In 2019 more than 5.5 million people “cut the cord” with large cable and satellite providers, a huge increase over last year’s loss of 3.2 million customers. As TV companies pay more and more to produce and acquire new programming, they will likely keep raising subscriber rates on an already strained consumer base. Continue reading →

Product Development, Entertainment, Pricing, Netflix, Streaming, Television, Product Distribution, Cable

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

NYC Lawmakers Rule that Stores Must Accept Cash

February 18, 2020

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Rather than worry about having cash on hand, many American consumers now prefer to use credit or debit cards as their preferred methods of payment. Companies are usually happy to oblige cashless customers since cards are easy to process and keep busy lines moving. In fact, a number of retailers and restaurants across the country have switched to cashless payment models that rely entirely on cards or mobile apps. According to consumer advocates and lawmakers, however, these businesses could be Continue reading →

Legal, Product Distribution, Credit Cards, Money, Cash, Mobile Payments, Pricing, Operations Management, Regulation, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Unilever Pledges to Stop Marketing Food & Drinks to Kids

February 14, 2020

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The consumer goods giant Unilever is known for its huge portfolio of major brands like Dove, Lipton, Axe, and many others. The conglomerate also owns several big names in the ice cream aisle such as Breyers, Klondike, Good Humor, Ben & Jerry’s, and more. But while these brands are well-known to many consumers, they’re about to become a lot less familiar to kids. That’s because Unilever recently announced that by the end of the year it would stop airing TV Continue reading →

Marketing, Product Development, Global, Promotions, Ethics, Regulation, Advertising, Packaging, Health, Food & Drink, Unilever

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Direct-to-Consumer Company Brandless Closes Down

February 13, 2020

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In 2017, the home goods company Brandless launched with a novel way to take on Amazon as well as other big-box retailers. The direct-to-consumer startup sold high-quality, organic versions of everything from toilet paper to beauty products in simple, no-frills packaging. Brandless claimed that this eliminated the so-called “BrandTax” levied by many companies, which could account for as much as 40 percent of the product’s actual cost. With little money spent on traditional marketing, Brandless initially charged just $3 for Continue reading →

Macy’s Will Close 125 Stores and Lay Off 2,000 Employees

February 6, 2020

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As the country’s largest department store chain, Macy’s has hundreds of locations nationwide and earned more than $25 billion in sales in 2018 alone. Still, the last few years have not been easy for the retailer as more consumers turn to e-commerce outlets like Amazon for their shopping needs. Meanwhile, discount retailers like TJ Maxx and fast-fashion brands like H&M are also winning over shoppers with wide selections and great deals. After struggling to keep up with all of this Continue reading →

Retail, Pricing, Operations Management, Product Distribution, Human Resources, Layoffs, E-commerce

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Food Delivery Services Anger Unsuspecting Restaurants

January 30, 2020

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Last weekend during a busy dinner service, San Francisco restaurant owner Pim Techamuanvivit received a strange phone call. The caller wanted to know when the delivery he ordered through Seamless would turn up since he had already waited 45 minutes for it. “I think you must be confused, because I don’t do delivery,” replied Techamuanvivit. The frustrated person on the other line then asked why her business was listed on Seamless. Upon further investigation, Techamuanvivit discovered that both Seamless and Continue reading →

Pricing, Operations Management, Legal, Ethics, Product Distribution, Entrepreneurship, California, Food & Drink, Grubhub, Seamless

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media