Chapter 14: Product and Price - McGraw-Hill Introduction to Business

Apple Stock Drops after iPhone Sales Slow in China

January 8, 2019

Apple started the new year on the wrong foot following a surprise announcement that last quarter’s iPhone sales will likely fall short of projections. While the company had originally planned to bring in between $89 billion and $93 billion, CEO Tim Cook said last week that overall revenue would likely tally at just $85 billion. “Lower than anticipated iPhone revenue, primarily in Greater China, accounts for all of our revenue shortfall,” Cook wrote in a letter to investors. As a Continue reading →

Product Development, Pricing, China, Global, Smartphones, Silicon Valley, Product Distribution, Apple

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

[VIDEO] Where Amazon Reviews Really Come From

January 3, 2019

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At the bottom of every product page on Amazon sits a collection of user reviews that serve as a resource for those who need a second opinion before making a purchase. And while regular customers write many of these reviews, there are also plenty of others who receive free products in exchange for their perspective. The following video shows the positives and negatives behind this system and how Amazon tries to filter out the worst offenders.

Questions:

Do you think Continue reading →

Amazon, Marketing, Ethics, E-commerce, Word of Mouth, Promotions, Retail

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] How To Grow The Perfect Christmas Tree

December 19, 2018

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With December 25th less than a week away, twinkling Christmas trees are currently illuminating homes across the country. And while these festive firs will only stand for a couple of weeks, their journey from farms to family rooms takes more than a decade. This video about the production process on Christmas tree farms looks at why they must follow strict logistical schedules or else face disastrous consequences in the long term.

Questions:

Why are logistics so important for Christmas tree Continue reading →

Holidays, Global, Product Development, Product Distribution, Production, Christmas, Operations Management

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution

Amazon Considers Opening Stores in Airports

December 13, 2018

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While airports can be tense places at any time of year, they’re especially stressful during the holiday season. As crowds of travelers rush from security checkpoints to their gates, doing something as simple as buying a magazine or a bite to eat can become nearly impossible. That’s why Amazon is reportedly looking to expand its line of Amazon Go brick and mortar stores into airports. At these cashier-free retail outlets, customers simply grab items they want off the shelves and Continue reading →

Retail, Pricing, Innovation, Transportation, Travel, Amazon, Product Distribution, E-commerce, Airports

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

AM Radio Doesn’t Work in New Electric Cars

December 11, 2018

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For most of the 20th century, the AM radio band served as the country’s main source for mass media. And while broadcasters eventually moved on to higher quality options like FM and satellite radio, the AM dial remains packed with all sorts of talk, sports, and music programs. And just like in the early days, anybody can tune in as long as they own a radio. That is unless you want to listen while riding in your Tesla or Chevrolet Continue reading →

Product Development, Cars, Transportation, Electric cars, Radio, Tesla, Manufacturing

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media

[VIDEO] The Future of Gaming: Your Data, Your Wallet

December 7, 2018

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The video game industry has grown into a global juggernaut. Last year, consumers around the world spent more than $100 billion on games, more than double the amount spent on movies. As this in-depth video shows, however, some video game companies have started to earn all that money by operating like casinos. From examining the business model of “loot boxes” to the ways that video games track customer data, this long but fascinating video provides an excellent assessment of an Continue reading →

Ethics, Pricing, Regulation, Product Distribution, Video Games, Product Development, Global, Entertainment

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos

Payless Marketing Stunt Convinces Customers to Spend Big on Shoes

December 6, 2018

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Last week, a crowd of Los Angeles fashion influencers and curious shoppers attended the opening of what they thought would be a new luxury shoe retailer. Surrounded by stilettos on pedestals and golden sneakers, the onlookers marveled at the work of an Italian designer named Bruno Palessi. “I would pay $400, $500. People are going to be like, ‘Where did you get those? Those are amazing,’” said a woman as she tried on a pair of leopard print tennis shoes. Continue reading →

Branding, Retail, Fashion, Marketing, Pricing, Social Media, Packaging, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Why Video Games Can’t Use the Red Cross Symbol

December 4, 2018

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A couple of years ago, a pair of video game developers received a deeply worrying email from the British Red Cross. “It has been brought to our attention that in your game ‘Prison Architect’ a red cross emblem is displayed on vehicles,” read the email. “Those responsible may be unaware that use of the red cross emblem is restricted under the Geneva Conventions for the Protection of War Victims.” Little did the two developers know, but their placement of a Continue reading →

Global, Branding, Ethics, Entertainment, Entrepreneurship, Regulation, Legal, Video Games, Red Cross, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 14: Product and Price, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Levi’s Jeans Make a Major Comeback

November 30, 2018

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Way back in 1856, a California dry-goods merchant named Levi Strauss marveled at a new type of garment created by one of his customers. Working as a tailor in Nevada, the customer had developed a pair of rivet-fastened pants that were far more durable than anything else available at the time. The two soon filed a patent on the product and founded Levi Strauss and Company, the world’s first producer of denim jeans. And while the company continues to thrive Continue reading →

Clothing, Management, Product Development, Marketing, Branding, Entrepreneurship, Retail, Fashion, Product Distribution, Forms of Ownership, Trends

Chapter 1: Taking Risks and Making Profits, Chapter 5: Forms of Business Ownership, Chapter 6: Entrepreneurship, Chapter 7: Management & Leadership, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

Online Deals Drive Record High Black Friday Sales

November 27, 2018

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Last week retailers kicked off the holiday shopping season with Black Friday, a day once known for “door-busting” deals that sent consumers into a frenzy. And while companies still offer all sorts of markdowns and discounts on the big day, there are noticeably fewer news reports featuring crowds of angry people fighting over televisions. Not only have many Black Friday shoppers started digging for deals online, but also the event itself isn’t as special as it used to be. After Continue reading →

Product Distribution, Marketing, Black Friday, E-commerce, Promotions, Retail, Pricing

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media