Videos - McGraw-Hill Introduction to Business

[VIDEO] How Roblox Became a $45 Billion Public Video Game Company

May 13, 2021

As the pandemic forced millions of people to stay indoors, virtual worlds like Roblox boomed in popularity with gamers as well as investors. This video looks at how the platform appeals to more than 30 million active monthly users, including independent creators who can earn big bucks by building games within Roblox.

Questions:

Why did games like Roblox explode in popularity last year?
What sort of challenges does Roblox face as it looks to expand its user base?

Product Development, Entertainment, Marketing, Product Distribution, Entrepreneurship, Video Games, Roblox

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] How Bilateral Trade Agreements Are Obstructing the Global Vaccination Process

April 29, 2021

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The current vaccine rollout that is going strong throughout the country is largely the result of multi-billion dollar deals struck between economic powers like the U.S. and U.K. with pharmaceutical giants like Pfizer and Moderna. But while bilateral trade agreements across the globe allowed for the largest vaccine rollout in history, this video looks at why these deals are also delaying the vaccination process in struggling countries like Brazil and India.

Questions:

What are the advantages and disadvantages of bilateral Continue reading →

Global, Product Distribution, Ethics, Coronavirus, Pandemic, Trade Agreements, Supply chains, Operations Management

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter A: Business Law, Videos

[VIDEO] Supply Chain Problems Lead to Traffic Jam in Port of L.A.

April 20, 2021

NickelsMcHughMcHugh

On any given day since mid-2020, the Port of Los Angeles has had as many as 30 container ships anchored outside and waiting to eventually dock. This video looks at how the pandemic inspired a boom in online purchases while also causing a shortage of shipping workers, leading to the transportation crisis currently taking place at ports across the world.

Questions:

How did the pandemic lead to supply chain problems that caused traffic jams at major ports around the Continue reading →

Transportation, Product Distribution, Shipping, Operations Management, Supply & Demand, Global, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos

[VIDEO] How NFTs Are Fueling a Boom in Digital Art

March 19, 2021

NickelsMcHughMcHugh

Last month, we looked at how NBA Top Shot sells digital basketball cards for thousands of dollars through its online marketplace. Since then, non-fungible tokens (NFTs) like Top Shot cards have skyrocketed in value, with one viral gif selling for $600,000 while a NFT artwork was sold through Christie’s auction house for tens of millions. This video explains how NFTs operate along with their possible drawbacks.

Questions:

How did some NFTs come to be worth thousands or even millions Continue reading →

Entrepreneurship, Value, Product Distribution, E-commerce, Blockchain, Supply & Demand, Marketing, Product Development, Ethics, Pricing

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] How Options-Trading Redditors Fed the GameStop Frenzy

February 2, 2021

NickelsMcHughMcHugh

Last week, GameStop stock shot through the roof as users on forums like Reddit bought up shares in droves after some hedge funds shorted the stock by as much as 240 percent. This video takes a look at how both professional and at-home options traders upended expectations for many market observers.

Questions:

Why did GameStop’s stock price skyrocket last week?
Do you think stock trading apps like RobinHood should have restricted users from buying shares in GameStop? Why or why not?

Entertainment, GameStop, Stock Market, Options trading, Economics, Volatility, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 19: Securities Markets, Videos

[VIDEO] How 715,000 Pounds Of Cargo Moves Through DFW Airport

January 22, 2021

NickelsMcHughMcHugh

Even during the pandemic, the nation’s airports still manage to move tons of cargo across the country every day. This video takes a close look at how Dallas Fort Worth International Airport transports everything from live animals to human remains in this challenging, fast-paced environment.

Questions:

How has the pandemic changed transportation and cargo procedures at American Airlines?
Do you think cargo-only flights will continue after the pandemic? Why or why not?

Transportation, Travel, Airlines, Pandemic, Operations Management, Global

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos

[VIDEO] How PlayStation Saved Sony

November 19, 2020

NickelsMcHughMcHugh

Sony’s PlayStation 5 launched earlier this month and is expected to be one of the blockbuster products of the holiday season. This video looks at the evolution of the console throughout the years and how it became a central focus of Sony’s business.

Questions:

How did the PlayStation help Sony transition from a consumer electronics manufacturer into a gaming company?
Why did Sony decide to focus closely on the gamer market for future generations of the PlayStation, and how did they accomplish this task?

Operations Management, Product Development, Global, Entertainment, Manufacturing, Product Distribution, Video Games, Sony, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] The Unexpected Death of the Ad Jingle

October 29, 2020

NickelsMcHughMcHugh

Jingles were once a regular feature of television and radio advertising, but these catchy tunes are no longer as popular with admakers as they used to be. This video looks at the history of jingles in commercials and why they have slowly disappeared in the age of digital advertising.

Questions:

What are the advantages and disadvantages of using jingles in modern advertising?
How did the use of music in commercials evolve over the course of the 20th century?

Product Development, Promotions, Entertainment, Television, Advertising, Marketing, Music, Product Distribution, Commercials

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] How Robots Made This Food Commercial Look Effortless

October 16, 2020

NickelsMcHughMcHugh

On the surface, food advertisements don’t seem to be overly complicated. As this detailed video shows, though, filming the average food commercial often requires scientific precision as well as robotic assistance.

Questions:

Why is it important for ad makers to stick closely to what their clients want to see in a commercial?
Do you think it is worth the expense for companies to use robots and other complicated and expensive filming techniques in their ads? Why or why not?

Entertainment, Advertising, Marketing, Automation, Robotics, Food & Drink, Branding, Promotions

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] Durable Goods and What They Say About the Economy

September 18, 2020

NickelsMcHughMcHugh

In order to assess the state of the economy, analysts often examine how many long-lasting goods are being ordered by retailers and manufacturers. The idea is that companies who are confident enough to stock up on durable goods like appliances and cars are anticipating a consumer base that’s eager to purchase them. This video looks at the durable goods indicator and explains how investors often look beyond it to get a better sense of where the economy is headed.

Questions: Continue reading →

Supply & Demand, Economics, Global, Manufacturing, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos