After a year-long delay due to the pandemic, the UEFA European Football Championship is finally taking place across the continent until mid-July. Along with giving sports fans a smorgasbord of summertime soccer to watch, the Euro tournament also provides major brands with a golden opportunity to reach captive global audiences. But as Coca-Cola found out this week, sometimes grabbing attention on such a large stage can backfire big time.
On Monday, the Portugese superstar Christiano Ronaldo held a press Continue reading
In fall 2020 McDonald’s launched the Travis Scott meal, a branded partnership that significantly boosted sales at the fast food chain and earned more than $20 million for the rapper himself. The success of this promotion led to more collaborations with recording artists, including McDonald’s latest branded venture with the South Korean pop group BTS. According to observers, U.S. sales of the BTS meal are currently outpacing last year’s Travis Scott promotion, with restaurant visits up 12 percent from the Continue reading
Nearly a month after a cyberattack on Colonial Pipeline led to gasoline shortages across the nation, this week hackers targeted and shut down some operations at JBS, the world’s largest meat supplier. Like the previous incident, the perpetrators infiltrated the company’s computer systems and demanded a ransom to unlock them. Although JBS said that its systems are coming back online, it nevertheless had to halt operations at processing plants throughout the U.S. and Australia as a result of the attack. Continue reading
In 2018, the telecommunications conglomerate AT&T purchased the media company Time Warner for a whopping $85 billion. Along with placing the telecom giant in prime position to reshape the entertainment world, the enormous price tag associated with this deal also saddled AT&T with a huge amount of debt. The company hoped that streaming services like HBO Max would bring in new customers and revenue streams that would justify its massive investment.
Three years later, however, it appears that AT&T’s merger Continue reading
At the beginning of the year, we looked at how an explosion in demand for consumer electronics led to a shortage of microchips across the globe. This semiconductor shortfall has continued in the intervening months and its impact has spread across numerous industries. Along with preventing carmakers from installing vital microchips in vehicles, the shortage has also hindered production of iPads, farming equipment, and even dog grooming machines.
“This particular problem affects all aspects of manufacturing, from little people Continue reading
Last year, the onset of the pandemic devastated air travel as lockdown orders kept planes on the ground all over the world. After numerous airlines nearly collapsed as a result, the federal government provided the industry with three bailouts amounting to tens of billions of dollars in relief. This allowed airlines to keep many of their employees on the payroll while they waited to see if travel would recover. And now with ticket sales on the rise once again, analysts Continue reading