March 13, 2018

Last week McDonald’s scored a major marketing hit when the company flipped its famous Golden Arches into a “W” in honor of International Women’s Day. But the logo is far from the only thing the burger chain plans to turn upside down in 2018. In an effort to appeal to environmentally conscious consumers, McDonald’s recently announced some big changes that will make it more sustainable. Along with getting rid of styrofoam cups, the chain is also switching to fresh beef Continue reading

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August 3, 2017

timrockOver the course of four decades, more than 80,000 people have learned how to become McDonald’s managers on the the leafy grounds of Hamburger University. The company long considered this 86-acre Oak Brook, Illinois, institution to be the perfect place to train employees while also attracting top-level executives. Then last year McDonald’s surprised staff by announcing the company would move its headquarters out of the suburbs and into the West Loop of Chicago.

Located near an “L” train stop and Continue reading

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restaurants-strugglesWhile retailers have seen sales drop in the years since the Great Recession, restaurants have largely enjoyed a boom time. American eateries benefitted from a shift in consumer spending habits away from products and towards “experiences” like meals and travel. And as demand increased, so did the supply of restaurants. Chipotle, for instance, has added 57 stores so far this year on top of the 240 locations it opened in 2016.

The burrito chain’s aggressive expansion is even more astounding Continue reading

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March 11, 2016

After enjoying decades of almost constant growth, the last few years have seen many fast food chains become stuck in a sales rut. Not only have consumer tastes changed dramatically, but people also have an array of affordable dining options to choose from. This increased competition has left the industry scrambling for ideas. Taco Bell took action in 2014 by introducing a breakfast menu, a move that some at the time viewed as unappetizing and desperate. The gamble worked, however, Continue reading

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January 7, 2015

For decades it seemed like nothing could stop McDonald’s march towards total fast food domination. By the time 2011 rolled around, the company was boasting eight consecutive years of same-store sales growth while also holding the title of top performing stock on the Dow for five years running. But just when everything seemed to be going right for the chain, the golden arches started to lose their shimmer. Changing consumer tastes and a rocky transition between CEOs are leading towards Continue reading

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October 15, 2014

 

mickeydsRussia’s aggression against Ukraine has been widely condemned by the international community. Besides strongly denouncing the nation’s actions, recent U.N. resolutions hit Vladimir Putin’s government with economic sanctions as well. The Kremlin responded to this punishment by banning the importation of food from the U.S., Canada, Australia, Norway and the European Union. Shortly after news of the ban broke, Russia also announced that it was closing down four McDonald’s locations in Moscow for “sanitary violations.”

For outsiders, the link Continue reading

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January 19, 2014

Although the American economy is slowly recovering, the job market is not. Low and minimum wage work has driven much of the recovery while mid-level jobs that disappeared during the recession have failed to rematerialize. Confronted with this bleak “new normal,” many people in both the private and public sectors have called for an increase to the federal minimum wage. Advocates for change point to cases like that of Anthony Goytia, who must supplement his salary as a Wal-Mart clerk Continue reading

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December 1, 2013

 

This video chronicles the famous saga of a woman who spilled McDonald’s coffee on herself and won a huge settlement, along with the ire of a nation.

http://nyti.ms/15WTRbJ 

Questions:

  1. Why did McDonald’s fight to not change the temperature of their coffee?
  1. Why did the actual facts in this case never come to light?

From The New York Times

 

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fastfoodClocking in at 800 calories with 53 grams of fat and 2,430 milligrams of sodium, Burger King’s Suicide Burger certainly lives up to its name. This outrageous creation features four patties, four slices of cheese and loads of bacon all slathered in special sauce. The existence of this burger brings to mind many troubling questions, not least of which is, “Why would Burger King offer such an abomination to their customers?” Well, as strange as it may seem, they technically Continue reading

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