November 14, 2019

Earlier this year, McDonald’s spent $300 million acquiring a data analysis and artificial intelligence startup called Dynamic Yield. Along with providing the fast food chain with tons of information about its operations, this new technology will also help the company upgrade its growing fleet of self-ordering kiosks. Customers can place orders on these large touchscreens rather than wait in line, which the company claims improves efficiency and increases sales. As a result, McDonald’s wants to place these machines in as Continue reading

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October 17, 2019

With nearly 2 million employees on the payroll, McDonald’s is constantly hiring new people to work at its thousands of locations across the globe. So in recent years the fast food giant has streamlined its hiring process to accommodate online applicants, who tend to be younger and applying for their first jobs. Then last month, McDonald’s took this concept to the next level by announcing that people can now apply for jobs using voice commands through Amazon’s Alexa or Google Continue reading

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February 12, 2019

With its signature stack of three buns and two beef patties covered in special sauce, there are few fast food items as famous as the Big Mac. That’s why over the years McDonald’s has tried to protect its flagship burger by pursuing legal action against any possible imitators. One of the company’s latest targets was Supermac’s, an Irish chain that sold a suspiciously similar sandwich called the Mighty Mac. Unfortunately for McDonald’s, though, this particular case didn’t go exactly as Continue reading

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October 19, 2018

Although Americans can buy a Coke just about anywhere, no other place seems to make the soft drink better than McDonald’s. And that’s not an accident: the company has had a special connection with Coca-Cola since the burger chain’s founding in 1955. Back then, McDonald’s boss Ray Kroc struck a handshake deal with a local Coke supplier, establishing a close business relationship that continues to this day. “Those two companies helped each other grow and expand around the globe,” said Continue reading

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October 5, 2018

Finding and keeping qualified employees is a constant struggle for companies across the nation. That’s why some businesses require staffers to sign non-compete clauses, which basically prevent them from jumping ship to a competitor. In the fast food industry, though, there’s another type of employment restriction that has long kept workers tied to a single location within a franchise. Called “no poach” policies, these strict guidelines prohibit staffers from switching jobs within a national chain.

For instance, say that a Continue reading

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March 13, 2018

Last week McDonald’s scored a major marketing hit when the company flipped its famous Golden Arches into a “W” in honor of International Women’s Day. But the logo is far from the only thing the burger chain plans to turn upside down in 2018. In an effort to appeal to environmentally conscious consumers, McDonald’s recently announced some big changes that will make it more sustainable. Along with getting rid of styrofoam cups, the chain is also switching to fresh beef Continue reading

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August 3, 2017

timrockOver the course of four decades, more than 80,000 people have learned how to become McDonald’s managers on the the leafy grounds of Hamburger University. The company long considered this 86-acre Oak Brook, Illinois, institution to be the perfect place to train employees while also attracting top-level executives. Then last year McDonald’s surprised staff by announcing the company would move its headquarters out of the suburbs and into the West Loop of Chicago.

Located near an “L” train stop and Continue reading

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restaurants-strugglesWhile retailers have seen sales drop in the years since the Great Recession, restaurants have largely enjoyed a boom time. American eateries benefitted from a shift in consumer spending habits away from products and towards “experiences” like meals and travel. And as demand increased, so did the supply of restaurants. Chipotle, for instance, has added 57 stores so far this year on top of the 240 locations it opened in 2016.

The burrito chain’s aggressive expansion is even more astounding Continue reading

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March 11, 2016

After enjoying decades of almost constant growth, the last few years have seen many fast food chains become stuck in a sales rut. Not only have consumer tastes changed dramatically, but people also have an array of affordable dining options to choose from. This increased competition has left the industry scrambling for ideas. Taco Bell took action in 2014 by introducing a breakfast menu, a move that some at the time viewed as unappetizing and desperate. The gamble worked, however, Continue reading

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January 7, 2015

For decades it seemed like nothing could stop McDonald’s march towards total fast food domination. By the time 2011 rolled around, the company was boasting eight consecutive years of same-store sales growth while also holding the title of top performing stock on the Dow for five years running. But just when everything seemed to be going right for the chain, the golden arches started to lose their shimmer. Changing consumer tastes and a rocky transition between CEOs are leading towards Continue reading

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