February 7, 2019

With Valentine’s Day just a week away, lovebirds across the nation are running out of time to stock up on romantic gifts like flowers and candy. But while stores should have many of the seasonal items that shoppers are looking for, there’s one iconic Valentine treat that consumers won’t be able to get their hands on. Due to the sudden closing of the Necco candy factory in July, there will be no SweetHearts available this year.

The colorful heart-shaped candies Continue reading

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February 1, 2019

Many years ago, hundreds of delivery men used to criss-cross New York City transporting big bottles of seltzer water directly to customers. As soda and other pre-packaged drinks became popular, however, most of the city’s “seltzer men” began to disappear once demand for their product plummeted. But the old-school seltzer trade isn’t entirely dead in the Big Apple. The video below shows how Brooklyn Seltzer Boys carries on this legacy by combining traditional methods with a new marketing strategy.

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January 25, 2019

Since launching in 2016, the group video chat app Houseparty has attracted a dedicated userbase of young people looking to talk with their friends wherever they please. “Houseparty is basically the third place for Generation Z and young millennials,” said co-founder Sima Sistani. “What they’re doing there is hanging out in the way we used to in the backyard, the basement, or in my case — the Waffle House.” And unlike many other Silicon Valley startups, Houseparty doesn’t plan to Continue reading

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January 22, 2019

When Netflix launched its video streaming platform in the late 2000s, all of the titles featured on the service came from other movie studios and production companies. If you boot up your account these days, though, most of the TV shows and films listed on the homepage are owned and produced by Netflix itself. Over the last few years the streaming giant has invested heavily to create its own content. By one estimate, Netflix spends more than $8 billion annually Continue reading

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January 18, 2019

For many shoppers, a “buy one, get one free” deal is often too good to pass up. As this video shows, though, “BOGO” promotions aren’t as special as many consumers perceive them to be.

Questions:

  1. How do “buy one, get one free” deals sometimes deceive customers?
  2. Why do retailers like Amazon show customers a product’s original list price along with the discounted price?
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January 17, 2019

Nearly four years ago, we published a blog post centered on companies like Impossible Foods and Beyond Meat who claimed to be creating the future of food. Both of these startups developed plant-based alternatives to meat that looked and tasted similar to the real thing, an idea which seemed straight out of science fiction at the time. Fast forward to 2019, though, and now consumers can purchase Beyond Meat’s burger patties at any Whole Foods location that manages to keep Continue reading

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January 10, 2019

For thousands of years, people have been baking bread by largely following the same procedure: dough is kneaded into a loaf and then placed in a hot oven until it’s done. And while this may sound simple enough, baking a perfect loaf of bread actually requires a great deal of skill and years of experience. That is unless you have a BreadBot, a new machine that automates nearly every aspect of the baking process.

Recently unveiled at the annual Consumer Continue reading

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January 8, 2019

Apple started the new year on the wrong foot following a surprise announcement that last quarter’s iPhone sales will likely fall short of projections. While the company had originally planned to bring in between $89 billion and $93 billion, CEO Tim Cook said last week that overall revenue would likely tally at just $85 billion. “Lower than anticipated iPhone revenue, primarily in Greater China, accounts for all of our revenue shortfall,” Cook wrote in a letter to investors. As a Continue reading

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December 19, 2018

With December 25th less than a week away, twinkling Christmas trees are currently illuminating homes across the country. And while these festive firs will only stand for a couple of weeks, their journey from farms to family rooms takes more than a decade. This video about the production process on Christmas tree farms looks at why they must follow strict logistical schedules or else face disastrous consequences in the long term.

Questions:

  1. Why are logistics so important for Christmas tree Continue reading
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December 13, 2018

While airports can be tense places at any time of year, they’re especially stressful during the holiday season. As crowds of travelers rush from security checkpoints to their gates, doing something as simple as buying a magazine or a bite to eat can become nearly impossible. That’s why Amazon is reportedly looking to expand its line of Amazon Go brick and mortar stores into airports. At these cashier-free retail outlets, customers simply grab items they want off the shelves and Continue reading

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