April 7, 2017

instagram-businessBy the end of the year, the photo sharing app Instagram expects to earn $3 billion from ad sales. That’s a huge jump from the $60 million the social network made in 2015. In that time, Instagram has collected more than 600 million users, a number bested only by its parent company Facebook. About 8 million of these accounts belong to companies who use the platform primarily for promotion.

Soon, though, some brands will be able to develop closer relationships Continue reading

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February 7, 2017

USDepartmentOfAgricultureUnlike last year’s dominating display by Denver, Super Bowl LI provided viewers with plenty of drama as Tom Brady led the New England Patriots to a historic comeback victory. And like the big game, there were winners and losers on the ad front as well. According to USA Today’s annual Ad Meter poll, the top rated spot of the evening belonged to Kia’s “Hero’s Journey.” In the clip, Melissa McCarthy tries her best to save the planet only to Continue reading

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January 12, 2017

JhaymesisphotographyAs the fast-paced world of social media continues to dominate culture, many have worried that traditional forms of media won’t be able to compete. After all, why pick up a book when you can just read text messages and tweets? Although dedicated readers might find that question shocking, it’s precisely what thousands of people are doing with Hooked, a new app that sends out stories to users in bursts of texts.

Currently the top grossing book app in the iOS Continue reading

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April 8, 2016

By now, anyone with an online presence knows that you need to think carefully about what you post on social media. Just one ill-considered joke or comment made in anger can haunt a person for years, harming their future prospects and reputation. Along with these everyday hazards, those who come from wealth run a number of additional risks if they flaunt their fortune too flagrantly online. Not only does this tacky act make them susceptible to thieves, but it also Continue reading

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December 19, 2014

Fitting rooms provide brick and mortar clothing retailers with one of their few advantages over online outlets. After all, consumers are more likely to purchase an item that they have actually tried own versus something they’ve only seen on a screen. But that doesn’t necessarily mean people will buy everything they bring with them into the changing room. In fact, many consumers will simply give up on an item if it doesn’t fit them immediately.

In order to reverse these Continue reading

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December 13, 2014

 

In past posts, we’ve taken a look at the rise of mobile ads and how they were starting to beat out older forms of media for marketing dollars. Despite this growing dominance, however, the overall effectiveness of mobile ads remains suspect. For many they’re little more than a nuisance, something along the margins of the screen that can be easily ignored. Others see them as an intrusion on their privacy given the way that many mobile ads target certain Continue reading

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December 10, 2014

When Michael Garrity founded CommunityLend in 2010, he thought his company was in a perfect position to capture an untapped market. After all, the 2008 financial crisis made many banks wary of lending too much cash, presenting a golden opportunity to non-traditional operations like CommunityLend. Plus, the company’s peer-to-peer model was the first of its kind in Garrity’s home country of Canada, marking a major advantage for the startup.

Despite these benefits, though, CommunityLend had trouble finding qualified borrowers for Continue reading

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November 6, 2014

By the end of the year, mobile advertising spending will eclipse the amount of money that companies spend on old media like radio and newspapers. This historic shift shows just how far smartphones and tablets have come after less than a decade of existence. In contrast, newspapers have been in circulation for centuries while radio has been a media fixture for nearly 100 years.

Analysts estimate that companies will invest nearly $18 billion in mobile ads this year while newspapers Continue reading

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September 20, 2014

Although many Americans make sure to recycle their plastic bottles and aluminum cans, they’re less careful to do so with their more functional possessions. Ninety percent of the nation’s mobile devices get thrown in the trash rather than the recycling bin. The gadgets are joined there by 40 percent of the food produced each year in the U.S., along with the 12 million tons of textiles that get tossed annually.

Over the last few years, a number of new companies Continue reading

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July 15, 2014

The online, indie-driven craft store Etsy is giving their users a chance to sell their wares wholesale to retail outlets.

 

http://nyti.ms/1jFBb61

 

Questions:

  1. What are the major benefits of using Etsy to a firm like Worley’s Lighting?
  1. Do entrepreneurs like Shelli Worley often turn their hobbies into businesses?

From The New York Times

 

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