March 29, 2022

With omicron infection rates falling and mask mandates expiring across the country, many companies are attempting to reestablish a sense of pre-pandemic normalcy by reopening offices and bringing employees back to stay. But while firms return to business as usual, the nation’s biggest companies may never again return to business travel as usual. According to the Global Business Travel Association, spending on corporate travel amounts to a third of what it was before 2020. 

For example, the consultancy giant Continue reading

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March 25, 2022

Anyone who’s had to fill up their car lately knows how the cost of gas has shot through the roof in recent weeks. According to the U.S. Energy Information Administration (EIA), the average price per gallon increased to $4.24 on Monday, the highest rate in more than four decades. Although the inflation-adjusted price does not quite reach the heights of the 1970s energy crisis, consumers must nevertheless deal with the largest month-to-month gas price increases on record. 

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March 22, 2022

In 2003 McDonald’s held a contest among 14 international ad agencies to see who could produce the best jingle for the fast food chain. The winner turned out to be a small firm in Germany that came up with a catchy tune along with the tagline “ich liebe es,” which translates to “I’m lovin’ it.” With this guaranteed hit on their hands, McDonald’s developed a billion-dollar marketing campaign to unveil the slogan, which included a version of “I’m Lovin’ It” Continue reading

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March 17, 2022

With inflation rising to its highest levels in 40 years, the Federal Reserve plans to take action by raising interest rates in an effort to get the money supply under control. This video looks at the ways the Fed guides the economy by influencing the federal funds rate, which then affects everything from banking policies to the housing market. 

Questions:

  1. Why is the Fed planning to raise the federal funds rate?
  2. How does the federal funds rate eventually affect Continue reading
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March 15, 2022

The Swedish company Oatly began making oat milk in the early 1990s and steadily grew a dedicated following among health conscious European consumers. But the beverage really took off in the late 2010s when Americans got in on the craze, sending Oatly’s sales soaring and attracting interest from high-level investors. To enable the brand to grab market share while it was available, Oatly received major investments from companies like Blackstone Group as well as celebrities like Oprah Winfrey and Jay-Z. Continue reading

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March 11, 2022

Earlier this week, we looked at how some companies faced increasing pressure from consumers to halt their operations in Russia during the ongoing invasion of Ukraine. While chains like McDonald’s eventually listened to the outcry and shut down their Russian locations, other companies could not join the “corporate exodus” as easily. Burger King, for instance, has about 800 locations in Russia that are owned by independent franchisees, meaning the company cannot shut them down directly.

But with the eyes of Continue reading

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March 8, 2022

Last week, we looked at how retailers like H&M and Nike as well as major corporations like Apple and ExxonMobil suspended their operations in Russia due to the invasion of Ukraine. And while this list of companies is long and full of prominent names, it does not include major American brands like Coca-Cola, Starbucks, KFC, and many others that continue to operate in Russia. As a result, users on social media have recently piled criticism onto these companies to pressure Continue reading

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March 4, 2022

The appalling invasion of Ukraine has convinced many companies to halt their operations in Russia during this catastrophic event. Last week, for instance, the clothing company H&M announced that it would close its 170 Russian stores while Nike shuttered its 116 retailers in the country. Other big brands like Apple, T.J. Maxx, and Ikea followed with announcements that laid out similar plans to close stores during this frightening time.

“The devastating war in Ukraine is a human tragedy, and our Continue reading

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March 2, 2022

For years the home workout company Peloton promised customers that it provided more than just a stationary bicycle–it was a way of life. But while Peloton thrived during the height of the pandemic as people stayed indoors, the video below shows how this once promising brand collapsed due to falling demand and mismanagement. 

Questions:

  1. What sort of customers did Peloton initially market its product to? How did this change over time?
  2. How did the pandemic benefit Peloton, and why Continue reading
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February 25, 2022

In theory, overdraft fees charged by banks are meant to be a “convenience” for customers so that their purchases are not declined when they are unknowingly low on funds. In practice, however, these fees have become a major revenue generator for banks that charge an average of $33.58 for each overdraft. That means consumers can be hit with multiple fees if they accidentally make numerous purchases while past the limits of their account. Studies show that this practice particularly harms Continue reading

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