October 4, 2018

Amazon’s market capitalization recently hit $1 trillion, placing the e-commerce giant on a level of success shared only with Apple. What’s more, last year the company’s revenue topped out at $178 billion, about a 40 percent increase from 2016. These factors allowed CEO Jeff Bezos to claim the title of world’s richest person as his net worth climbed past the $150 billion mark.

According to critics, though, Amazon’s workers have been largely left out of this bonanza of profit. Continue reading

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October 2, 2018

Over the next few weeks, a new crop of TV shows will premiere across the major networks. But not all of these shows will stay on the air for a full season. That’s because broadcasters have long used the fall as a testing ground for new programming. If a show premieres to high ratings and audience acclaim, network executives will likely order more episodes of it. If few people decide to tune in, however, a new show might last one Continue reading

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August 7, 2018

At the beginning of the year, we looked at how MoviePass planned to disrupt the multiplex by allowing subscribers to see as many movies as they liked for just $9.95 per month. Since the company paid theaters directly for every ticket obtained by its members, critics wondered how long MoviePass could operate before it ran out of money. In fact, the company was losing $45 million a month as it tried to amass a large user base. These losses unnerved Continue reading

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August 3, 2018

A few months ago, we looked at why our subject for the Chapter 8 profile in Understanding Business was leaving her position as CEO of the Campbell Soup Company. As the video below shows, however, Campbell’s problems began long before Denise Morrison took the top job.

Questions:

  1. Why has Campbell’s struggled to grow steadily in recent years?
  2. What do you think Campbell’s should do to start winning over young consumers who don’t like canned soup?
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July 17, 2018

Amazon’s Prime Day has a bit of a misleading name: the e-commerce site’s annual offering of deals actually lasts 36 hours, starting yesterday afternoon and going until midnight tonight. One matter that isn’t up for debate, however, is the promotion’s ability to bring in a lot of money. Analysts expect that this year’s Prime Day will generate about $3.4 billion in sales for Amazon, which would beat 2017’s total by more than $1 billion. But despite this upcoming windfall, so Continue reading

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July 13, 2018

Since its 1997 founding, the Build-a-Bear Workshop has made more than 160 million teddy bears for kids who play a key part in their assembly. The process starts when a child picks an un-stuffed animal from a bin before heading to the stuffing machine to transform their creation into a friend they’ll treasure forever. But customers don’t stop there: they can also purchase a variety of costumes and accessories for their bears. By the time the Build-a-Bear experience is over, Continue reading

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June 26, 2018

The e-commerce site Etsy is almost entirely powered by millions of independent sellers who offer everything from vintage clothes to freshly made slime. A good number of these entrepreneurs make their living by selling stuff on the site, which explains the anger that many of them felt towards a recent policy change at the company. Instead of collecting a transaction fee of 3.5 percent of sales, Etsy now plans to take a 5 percent cut of both sales and Continue reading

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June 19, 2018

Given that airlines charge thousands of dollars for seats in business class, they try to make the experience as luxurious as possible for their premium passengers. On Etihad Airways, for instance, wealthy fliers can stay in a three-room “residence” that includes a private bathroom and double bed. While other carriers can’t quite match that level of extravagance, they strive to provide passengers with first-class amenities like upscale blankets and fine tableware.

The only problem is that these items don’t remain Continue reading

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In the Understanding Business profile for Chapter 8, we looked at how Denise Morrison brought a lifetime of business experience to her role as CEO of the Campbell Soup Company. She landed the job in 2011 just as the company was ready to undergo some major changes. Rather than continuing to use unhealthy, processed ingredients, under Morrison’s leadership Campbell’s began to focus on developing more organic options. “We believe we need to participate in this, so you can either lead Continue reading

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The average person spends 2 hours and 25 minutes per day on their smartphone. Put another way, that amounts to about 2,617 daily interactions with their device in the form of taps, clicks and swipes. What’s more, a significant amount of the time people spend on their smartphone occurs when they’re at work. While these statistics might surprise some, they come as no shock to Jason Brown, an advertising CEO who has declared war on using these distracting gadgets in Continue reading

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