Chapter 14: Product and Price - McGraw-Hill Introduction to Business

[VIDEO] How Zildjian Cymbals Has Thrived for Over Four Centuries

January 3, 2024

According to the consultancy firm McKinsey, most mid-sized businesses have an average lifespan of about 18 years as companies change hands and markets evolve. That makes the achievement of the cymbal maker Zildjian all the more impressive: for more than four centuries, the company has served countless musicians across a wide variety of styles and eras. Along with providing a comprehensive overview of Zildjian’s storied history, the video below also examines the company’s fascinating production process and quality control procedures. Continue reading →

Marketing, Global, Product Development, Entrepreneurship, Entertainment, Manufacturing, Music, Product Distribution, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

Panera Faces Lawsuits over Highly Caffeinated Lemonade

December 13, 2023

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In 2022, the cafe chain Panera launched its Charged Lemonade brand, the company’s answer to energy drinks like Red Bull and Monster. The large, 30-ounce version of the beverage contains 124 grams of sugar and 390 milligrams of caffeine, which some customers do not realize when they order the drink at the counter. In fact, a pair of recent lawsuits filed against Panera claim that two people have died as a result of drinking several Charged Lemonades without knowing about Continue reading →

Product Development, Promotions, Marketing, Regulation, Ethics, Packaging, Product Distribution, Restaurants, Food & Drink, Panera

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

European Authorities Seize 68,000 Gallons of “Unfit” Olive Oil

December 6, 2023

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A few months ago, we looked at the hardships facing the European olive oil industry as unpredictable weather led to poor harvests and diminishing supplies over the last year. Not only have olive oil prices risen across the globe as a result, but this production crisis has also given fraudsters a golden opportunity to exploit the lack of supply. For instance, this week authorities in Italy and Spain seized more than 68,000 gallons of olive oil that was deemed “unfit Continue reading →

[VIDEO] Shein’s Controversial Business Model Keeps Prices Low

December 1, 2023

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The Chinese e-commerce giant Shein (pronounced Shee-In) controls more than 40 percent of the U.S. fast fashion market, with more than $8 billion in sales last year. This video explores how the retailer consistently churns out cheap shirts and dresses, which includes accusations of labor exploitation that has tarnished Shein’s image with some shoppers.

Questions:

How does Shein’s “small batch” production strategy differ from other clothing companies?
How has Shein tried to recover its reputation with U.S. consumers? Do Continue reading →

Black Friday Crowds Increase as Spending Drops

November 29, 2023

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The annual sales bonanza known as Black Friday now lasts for much longer than 24 hours, beginning in the days before Thanksgiving and continuing on through Cyber Monday. And while a record number of American consumers turned out at stores to check out this year’s bargains, they didn’t exactly spend a lot of money. According to data from the National Retail Federation, an estimated 200.4 million people shopped over the five days after Thanksgiving, amounting to more than 60 percent Continue reading →

Black Friday, E-commerce, Holidays, Cyber Monday, Supply & Demand, Sales events, Promotions, Retail, Pricing, Marketing, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] How Target Uses Its Stores as E-commerce Centers

November 17, 2023

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With nearly 2,000 stores across the U.S., more than 75 percent of Americans live within ten miles of a Target. These brick and mortar locations have become surprisingly valuable assets for the company’s e-commerce business, with more than 95 percent of online orders originating from Target stores. This video goes into detail about the retailer’s logistical operations, including the local sortation centers Target is investing in to keep up with increasing demand.

Questions:

How does Target utilize nearly 2,000 Continue reading →

Retail, Supply chains, Transportation, Product Distribution, Target, E-commerce, Logistics, Supply & Demand, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

Weekend Rainfalls Spell Disaster for Apple Orchards

November 10, 2023

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In the past few months, we’ve looked at a couple of instances where bad weather had a big impact on businesses. While luxury picnic planners kept a close watch on forecasts to avoid rainouts, harsh conditions in Europe devastated the harvests of olive oil producers, leading to price increases. Of course, event planning and commercial agriculture aren’t the only industries affected by bad weather. In fact, this autumn has been disastrous for one of the season’s most wholesome enterprises: Continue reading →

Food & Drink, Operations Management, Seasonal businesses, Entrepreneurship, Product Development, Entertainment, Weather

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price

[VIDEO] Why Useless Decongestants Are Still for Sale

November 8, 2023

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If you’ve taken an over-the-counter (OTC) nasal decongestant recently, you may have been upset to discover that it did not do much to relieve your clogged sinuses. In fact, recent studies by the Food and Drug Administration (FDA) show that most OTC decongestants work no better than a placebo. This video explains in detail how store shelves became filled with useless cold medicine, and ways that the FDA are working to make things right.

Questions:

Why do most OTC decongestants Continue reading →

Supply & Demand, Product Development, Advertising, Marketing, Ethics, Product Distribution, Pharmaceuticals, Promotion

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

UAW Reaches Tentative Agreements with Automakers

November 1, 2023

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For six weeks, members of the United Auto Workers have been on strike against General Motors, Ford, and Stellantis, parent company of the car brands Chrysler, Jeep, and Ram. Demanding significant wage increases and improved job security, the union employed a bold strategy of slowly expanding its labor action to more plants as time progressed. After starting at three factories owned by each of Detroit’s Big Three automakers, the UAW gradually added more locations to the strike, confounding management and Continue reading →

[VIDEO] How Tipping Culture Took Over the U.S.

October 27, 2023

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From counter service restaurants to furniture stores, Americans are prompted to leave a tip for nearly every purchase they make. Along with looking at the history of tipping in the U.S., this video explains “price partitioning” and how it influences the ways that consumers view prices, showing that tipping is likely here to stay despite being consistently unpopular.

Questions:

What is price partitioning, and how does it influence consumers’ views on prices?
Do you think businesses should phase Continue reading →

Motivation, Entrepreneurship, Pricing, Compensation, Product Distribution, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 14: Product and Price, Chapter 15: Distribution, Videos