March 11, 2021

One year ago, the World Health Organization designated the coronavirus as a pandemic. Soon after that announcement, life in the U.S. changed utterly as offices, airlines, and professional sports leagues all came to a halt. And while the U.S. economy is beginning to recover as the vaccine rollout gains momentum, the coronavirus pandemic has had a seismic impact upon America and the rest of the world that will be felt for years to come.

More than 118 million cases of Continue reading

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March 9, 2021

As dining rooms closed across the country in 2020 because of the pandemic, restaurants started focusing their efforts on takeout and drive-thru orders. Many companies added new technology and logistical plans for their takeaway operations that will likely remain in place after the pandemic is over. For instance, Starbucks sent employees with hand-held devices through lines of cars to gather orders quickly and will continue to do so for the foreseeable future. New Chipotle locations will feature “Chipotelanes” where customers Continue reading

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March 5, 2021

The wholesaler Costco is one of the most successful retailers in the country due in large part to its unique approach to doing business. This video looks at the strategies that Costco uses to keep prices low while still offering many items in bulk.

Questions:

  1. How does Costco’s membership plan drive its business? 
  2. Why are items at Costco kept on pallets rather than laid out neatly on shelves like in supermarkets?
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March 4, 2021

In recent years, tech giants like Google have faced increasing scrutiny from international legislators and privacy advocates for tracking users across the Internet. Companies take this information and use it to personalize advertising based on someone’s previous browser history. Faced with building opposition to these potentially invasive practices, Google announced this week that it would stop using and investing in tracking technologies. 

“If digital advertising doesn’t evolve to address the growing concerns people have about their privacy and how Continue reading

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February 25, 2021

A couple of weeks ago, Texas’ power grid failed after a historic snowstorm and cold snap overwhelmed the state. As millions struggled without electricity or heat, those who had power potentially faced exorbitant electric bills because of changes Texas made to its utility system more than 20 years ago. Back then, much of the state switched from using regulated utilities to a deregulated market where customers could choose from a variety of power providers. As a result, nearly 60 percent Continue reading

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February 23, 2021

In February 2020 during a regular season NBA game, Lebron James performed a two-handed windmill slam dunk that he afterwards said was a tribute to the late Kobe Bryant. A clip of James’ dunk placed side-by-side with a nearly identical one of Bryant’s from 2001 quickly went viral and can be easily found from multiple sources on YouTube. Then again, you could also do what social media entrepreneur Jack Settleman did in January: pay $47,500 for a clip of the Continue reading

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February 16, 2021

After millions of Americans either lost work or saw their incomes drop during the pandemic, many started side businesses as a way to make up for lost revenue. In fact, last year new business applications increased by 24 percent compared to 2019, reaching their highest level on record. The retail sector comprised 54 percent of new businesses as many people used platforms like Shopify to sell products online. Founded in 2006, Shopify provides entrepreneurs with e-commerce tools that can handle Continue reading

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February 9, 2021

Despite the circumstances surrounding the pandemic, this year’s Super Bowl managed to hit some familiar notes as Tom Brady lifted the trophy for a seventh time and companies once again spent big on high-profile ads. According to USA Today’s Ad Meter, the night’s big winner was Rocket Mortgage, whose two commercials featuring comedian Tracy Morgan took the top spots in the annual poll. Amazon and M&M’s humorous ads took third and fourth while Toyota’s uplifting spot featuring Paralympian Jessica Long Continue reading

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February 4, 2021

With vaccines from major pharmaceutical companies becoming more widely available every day, it is imperative that as many people as possible get vaccinated in order to finally contain the pandemic. Grocery store employees have been especially vulnerable to the virus over the last year, with at least 28,000 workers being exposed to a positive case of Covid-19. That’s why grocery chains like Aldi, Trader Joe’s, and Dollar General are paying their employees to get vaccinated when they are able to. Continue reading

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January 28, 2021

Last year, the U.S. economy shrank by 3.5 percent as Americans had their lives turned upside down by the coronavirus pandemic. This made 2020 the worst year for growth since 1946 when the economy contracted by more than 11 percent in the immediate aftermath of World War II. It’s also the first time since 2009 that GDP has contracted over the course of an entire year, although the economy did begin to recover in the latter half of 2020.

“There Continue reading

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