Chapter 15: Distribution - McGraw-Hill Introduction to Business

Reddit, Rocket Mortgage, and Cheetos Win Big with Super Bowl Ads

February 9, 2021

Despite the circumstances surrounding the pandemic, this year’s Super Bowl managed to hit some familiar notes as Tom Brady lifted the trophy for a seventh time and companies once again spent big on high-profile ads. According to USA Today’s Ad Meter, the night’s big winner was Rocket Mortgage, whose two commercials featuring comedian Tracy Morgan took the top spots in the annual poll. Amazon and M&M’s humorous ads took third and fourth while Toyota’s uplifting spot featuring Paralympian Jessica Long Continue reading →

Marketing, Sports, Promotions, Entertainment, Advertising, Super Bowl

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Grocery Chains Pay for Workers to Get Vaccinated

February 4, 2021

NickelsMcHughMcHugh

With vaccines from major pharmaceutical companies becoming more widely available every day, it is imperative that as many people as possible get vaccinated in order to finally contain the pandemic. Grocery store employees have been especially vulnerable to the virus over the last year, with at least 28,000 workers being exposed to a positive case of Covid-19. That’s why grocery chains like Aldi, Trader Joe’s, and Dollar General are paying their employees to get vaccinated when they are able to. Continue reading →

Operations Management, Ethics, Human Resources, Benefits, Product Distribution, Coronavirus, Vaccination

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 15: Distribution

GDP in 2020 Dropped to Lowest Point Since World War II

January 28, 2021

NickelsMcHughMcHugh

Last year, the U.S. economy shrank by 3.5 percent as Americans had their lives turned upside down by the coronavirus pandemic. This made 2020 the worst year for growth since 1946 when the economy contracted by more than 11 percent in the immediate aftermath of World War II. It’s also the first time since 2009 that GDP has contracted over the course of an entire year, although the economy did begin to recover in the latter half of 2020.

“There Continue reading →

GDP, Product Distribution, Federal Reserve, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 20: Money and Financial Institutions

Budweiser Will not Air Ads During this Year’s Super Bowl

January 26, 2021

NickelsMcHughMcHugh

For more than 30 years, the Budweiser clydesdales have marched across millions of American television screens during the annual Super Bowl broadcast. This year, though, the horses will stay in the stable as Budweiser instead donates a portion of its marketing budget to a public service campaign. The Anheuser-Busch company has joined a $50 million effort by the Ad Council to combat misconceptions about Covid-19 vaccination.

Other major brands like Coca-Cola, Audi, and Hyundai are also choosing not to Continue reading →

Marketing, Sports, Promotions, Entertainment, Advertising, Super Bowl, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] How 715,000 Pounds Of Cargo Moves Through DFW Airport

January 22, 2021

NickelsMcHughMcHugh

Even during the pandemic, the nation’s airports still manage to move tons of cargo across the country every day. This video takes a close look at how Dallas Fort Worth International Airport transports everything from live animals to human remains in this challenging, fast-paced environment.

Questions:

How has the pandemic changed transportation and cargo procedures at American Airlines?
Do you think cargo-only flights will continue after the pandemic? Why or why not?

Operations Management, Global, Transportation, Travel, Airlines, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos

Taco Bell Brings Back Potato Items after Customer Outcry

January 21, 2021

NickelsMcHughMcHugh

At the start of the pandemic, fast food chains like Taco Bell suddenly had to close their dining rooms and serve all customers via drive-thrus. Many of these companies altered their menus to increase efficiency so that the lines of cars would move as quickly as possible. For instance, Taco Bell got rid of items like the Mexican Pizza and Nachos Supreme to reduce its packaging needs while also ditching all potato items so that it could keep its ingredients Continue reading →

Marketing, Operations Management, Social Media, Product Development, Fast food, Taco Bell, Product Distribution, Partnerships, Food & Drink, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 5: Forms of Business Ownership, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

Caterers Struggle as Events Stay Small and Sparse

January 19, 2021

NickelsMcHughMcHugh

The food service industry has been hit especially hard during the pandemic as restaurants and bars try to stay afloat with fewer customers. But while the struggles of the nation’s eateries have received a lot of attention, catering companies have suffered just as much behind the scenes. With restrictions in place that keep gatherings small, not many people need caterers to provide food for their weddings or office parties. As a result, catering companies across the country are laying off Continue reading →

Marketing, Entrepreneurship, Product Distribution, Food & Drink, Supply & Demand, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

Gaming Consoles Claim Vital Microchips before Car Makers

January 14, 2021

NickelsMcHughMcHugh

At the start of the pandemic, auto companies anticipated a drop in car sales that indeed lasted throughout spring and summer of 2020. As a result, manufacturers cut back on orders of expensive items like microchips while demand remained low. By the end of the year, though, auto sales bounced back quicker than expected, which sent car companies scrambling for supplies. But try as they might, none of the major firms could seem to secure the microchips they needed for Continue reading →

Economics, Operations Management, Global, Manufacturing, Entertainment, Health, Product Distribution, Supply & Demand, Coronavirus, Pandemic, Gaming

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

[VIDEO] The Logistics Behind the U.S. Covid Vaccine Rollout

December 16, 2020

NickelsMcHughMcHugh

This video looks at how pharmaceutical companies like Pfizer and Moderna will distribute the Covid-19 vaccine in the coming months.

Questions:

Who will receive first priority for receiving the Covid-19 vaccine?
What sort of logistical issues are pharmaceutical companies expected to face while distributing the vaccine?

Operations Management, Global, Ethics, Supply chains, Health, Product Distribution, Supply & Demand, Coronavirus, Covid-19

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution

Face Mask Sales Send Etsy Stock Skyrocketing

December 10, 2020

NickelsMcHughMcHugh

The e-commerce site Etsy was founded in 2005 as a place where crafty, independent creators could sell their wares online to consumers. In 2015 the company went public and greatly expanded its product offerings to include items from larger brands. The following years saw Etsy struggle with its brand identity as it cycled through different leadership and organizational structures. Then came 2020 and the coronavirus pandemic, which has caused countless businesses to struggle or outright close in the last few Continue reading →

Marketing, Entrepreneurship, Stocks, Product Distribution, Etsy, Layoffs, E-commerce, Supply & Demand, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media