Entertainment - McGraw-Hill Introduction to Business

Cable Ratings Drop as Streaming Dominates Home Entertainment

November 11, 2021

The September premiere of the latest season of American Crime Story generated tons of press for the Emmy-winning FX show, but unfortunately the network could not transform that media attention into viewership. Despite being one of the most acclaimed dramas in recent years, American Crime Story ranks 15th in the ratings and generates next to no chatter on social media. Of course, that’s likely because this television show only airs on TV: due to a previous agreement with Netflix, American Continue reading →

Marketing, Entertainment, Netflix, Streaming, Television, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] How a New Generation of Card Enthusiasts Are Transforming a Market

September 24, 2021

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Over the course of the pandemic, sports card trading has transformed from a niche hobby to a booming market as people started turning old collections into big money. This video looks at how appraisal companies and online trading platforms have changed collecting forever while attracting the interest of Wall Street investors in the process.

Questions:

How did sports card collecting transform from a fading hobby into a lucrative and vibrant market?
Do you think the market for cards will Continue reading →

Marketing, Ethics, Entrepreneurship, Sports, Entertainment, Product Distribution, Supply & Demand, Stock Market, Securities

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 19: Securities Markets, Videos

[VIDEO] How Scarlett Johansson’s Disney Lawsuit Could Change Actor Pay

August 13, 2021

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Last week, we looked at how Scarlett Johansson filed a lawsuit against Disney alleging that Black Widow’s premiere on the company’s streaming platform deprived the movie star of income. The video below dives into further detail about how this upcoming legal battle could set the stage for big changes in Hollywood as on-screen talent looks to grab a piece of the increasingly important streaming market.

Questions:

How could Scarlett Johansson’s lawsuit against Disney potentially transform actor compensation in Continue reading →

Ethics, Labor Relations, Compensation, Entertainment, Streaming, Product Distribution, Movies

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter B: Technology and New Media

Disney Faces Movie Star Lawsuits for Streaming Premieres

August 3, 2021

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For decades, Hollywood’s top movie stars have brokered contracts that grant them a percentage of a film’s box office earnings in addition to their multi-million dollar salaries. Then the pandemic hit last year and completely upended the industry’s long-established practice of premiering movies in theaters. Instead, studios like Disney and Warner Bros. released new titles through the streaming platforms Disney+ and HBO Max as $30 single-viewing rentals.

Once theaters began to reopen in 2021, studios combined both of these Continue reading →

Ethics, Compensation, Entertainment, Streaming, Disney, Product Distribution, Movies, Marvel, Movie theaters

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Coca-Cola Stock Plummets following Soccer Star Snub

June 17, 2021

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After a year-long delay due to the pandemic, the UEFA European Football Championship is finally taking place across the continent until mid-July. Along with giving sports fans a smorgasbord of summertime soccer to watch, the Euro tournament also provides major brands with a golden opportunity to reach captive global audiences. But as Coca-Cola found out this week, sometimes grabbing attention on such a large stage can backfire big time.

On Monday, the Portugese superstar Christiano Ronaldo held a press Continue reading →

Marketing, Global, Sports, Europe, Promotions, Entertainment, Advertising, Spokespeople, Celebrities

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

McDonald’s BTS Meal Causes Global Frenzy

June 15, 2021

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In fall 2020 McDonald’s launched the Travis Scott meal, a branded partnership that significantly boosted sales at the fast food chain and earned more than $20 million for the rapper himself. The success of this promotion led to more collaborations with recording artists, including McDonald’s latest branded venture with the South Korean pop group BTS. According to observers, U.S. sales of the BTS meal are currently outpacing last year’s Travis Scott promotion, with restaurant visits up 12 percent from the Continue reading →

Marketing, Global, Ethics, Promotions, Entertainment, Music, Product Distribution, Asia, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

FTC Investigation Reveals that MoviePass Deceived Thousands of Users

June 10, 2021

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In 2017, the startup Moviepass offered film buffs a deal that seemed too good to be true. For $9.95 per month, subscribers could see up to one movie per day at all major theaters located throughout the country. Moviepass hoped to offset the costs of purchasing so many tickets by brokering bulk deals with theater chains and by monetizing users’ data. None of these plans ever came to fruition, however, which left the company with more than three million subscribers Continue reading →

Marketing, Ethics, Entrepreneurship, Product Development, Promotions, Entertainment, Regulation, Startups, Product Distribution, Movies

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

AT&T to Sell WarnerMedia in Multi-Billion Dollar Deal with Discovery

May 18, 2021

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In 2018, the telecommunications conglomerate AT&T purchased the media company Time Warner for a whopping $85 billion. Along with placing the telecom giant in prime position to reshape the entertainment world, the enormous price tag associated with this deal also saddled AT&T with a huge amount of debt. The company hoped that streaming services like HBO Max would bring in new customers and revenue streams that would justify its massive investment.

Three years later, however, it appears that AT&T’s merger Continue reading →

Global, Product Development, Entertainment, Streaming, Television, Product Distribution, Cable, Mergers & Acquisitions

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 5: Forms of Business Ownership, Chapter 14: Product and Price, Chapter 15: Distribution

[VIDEO] How Roblox Became a $45 Billion Public Video Game Company

May 13, 2021

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As the pandemic forced millions of people to stay indoors, virtual worlds like Roblox boomed in popularity with gamers as well as investors. This video looks at how the platform appeals to more than 30 million active monthly users, including independent creators who can earn big bucks by building games within Roblox.

Questions:

Why did games like Roblox explode in popularity last year?
What sort of challenges does Roblox face as it looks to expand its user base?

Marketing, Entrepreneurship, Product Development, Entertainment, Product Distribution, Video Games, Roblox

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

Godzilla vs. Kong Brings Optimism Back to the Box Office

April 8, 2021

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Movie theaters across the country closed for months last year due to the Covid-19 pandemic and then struggled to recover once other businesses began to reopen. After Tenet disappointed at the box office during the summer, other would-be blockbusters like Wonder Woman: 1984 and Raya and the Last Dragon were simultaneously released in theaters and on streaming services. This radical change in distribution made industry observers and uneasy theater owners wonder if moviegoers would continue to remain at home as Continue reading →

Marketing, Operations Management, Global, Entertainment, Streaming, Product Distribution, Movies, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media