Entertainment - McGraw-Hill Introduction to Business

Disney Faces Movie Star Lawsuits for Streaming Premieres

August 3, 2021

For decades, Hollywood’s top movie stars have brokered contracts that grant them a percentage of a film’s box office earnings in addition to their multi-million dollar salaries. Then the pandemic hit last year and completely upended the industry’s long-established practice of premiering movies in theaters. Instead, studios like Disney and Warner Bros. released new titles through the streaming platforms Disney+ and HBO Max as $30 single-viewing rentals.

Once theaters began to reopen in 2021, studios combined both of these Continue reading →

Ethics, Compensation, Entertainment, Streaming, Disney, Product Distribution, Movies, Marvel, Movie theaters

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Coca-Cola Stock Plummets following Soccer Star Snub

June 17, 2021

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After a year-long delay due to the pandemic, the UEFA European Football Championship is finally taking place across the continent until mid-July. Along with giving sports fans a smorgasbord of summertime soccer to watch, the Euro tournament also provides major brands with a golden opportunity to reach captive global audiences. But as Coca-Cola found out this week, sometimes grabbing attention on such a large stage can backfire big time.

On Monday, the Portugese superstar Christiano Ronaldo held a press Continue reading →

Marketing, Global, Sports, Europe, Promotions, Entertainment, Advertising, Spokespeople, Celebrities

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

McDonald’s BTS Meal Causes Global Frenzy

June 15, 2021

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In fall 2020 McDonald’s launched the Travis Scott meal, a branded partnership that significantly boosted sales at the fast food chain and earned more than $20 million for the rapper himself. The success of this promotion led to more collaborations with recording artists, including McDonald’s latest branded venture with the South Korean pop group BTS. According to observers, U.S. sales of the BTS meal are currently outpacing last year’s Travis Scott promotion, with restaurant visits up 12 percent from the Continue reading →

Marketing, Global, Ethics, Promotions, Entertainment, Music, Product Distribution, Asia, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

FTC Investigation Reveals that MoviePass Deceived Thousands of Users

June 10, 2021

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In 2017, the startup Moviepass offered film buffs a deal that seemed too good to be true. For $9.95 per month, subscribers could see up to one movie per day at all major theaters located throughout the country. Moviepass hoped to offset the costs of purchasing so many tickets by brokering bulk deals with theater chains and by monetizing users’ data. None of these plans ever came to fruition, however, which left the company with more than three million subscribers Continue reading →

Marketing, Ethics, Entrepreneurship, Product Development, Promotions, Entertainment, Regulation, Startups, Product Distribution, Movies

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

AT&T to Sell WarnerMedia in Multi-Billion Dollar Deal with Discovery

May 18, 2021

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In 2018, the telecommunications conglomerate AT&T purchased the media company Time Warner for a whopping $85 billion. Along with placing the telecom giant in prime position to reshape the entertainment world, the enormous price tag associated with this deal also saddled AT&T with a huge amount of debt. The company hoped that streaming services like HBO Max would bring in new customers and revenue streams that would justify its massive investment.

Three years later, however, it appears that AT&T’s merger Continue reading →

Global, Product Development, Entertainment, Streaming, Television, Product Distribution, Cable, Mergers & Acquisitions

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 5: Forms of Business Ownership, Chapter 14: Product and Price, Chapter 15: Distribution

[VIDEO] How Roblox Became a $45 Billion Public Video Game Company

May 13, 2021

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As the pandemic forced millions of people to stay indoors, virtual worlds like Roblox boomed in popularity with gamers as well as investors. This video looks at how the platform appeals to more than 30 million active monthly users, including independent creators who can earn big bucks by building games within Roblox.

Questions:

Why did games like Roblox explode in popularity last year?
What sort of challenges does Roblox face as it looks to expand its user base?

Marketing, Entrepreneurship, Product Development, Entertainment, Product Distribution, Video Games, Roblox

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

Godzilla vs. Kong Brings Optimism Back to the Box Office

April 8, 2021

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Movie theaters across the country closed for months last year due to the Covid-19 pandemic and then struggled to recover once other businesses began to reopen. After Tenet disappointed at the box office during the summer, other would-be blockbusters like Wonder Woman: 1984 and Raya and the Last Dragon were simultaneously released in theaters and on streaming services. This radical change in distribution made industry observers and uneasy theater owners wonder if moviegoers would continue to remain at home as Continue reading →

Marketing, Operations Management, Global, Entertainment, Streaming, Product Distribution, Movies, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

[VIDEO] The Shifting Debate Over How College Athletes Should Be Paid

April 2, 2021

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As the NCAA March Madness tournament enters its final stages, politicians and labor advocates have reignited a debate about compensating college athletes. This video takes an extensive look at the discussion as it currently stands and how possible legislation could change matters in the future.

Questions:

What is the NCAA’s reasoning for not compensating student athletes?
Do you think NCAA athletes should receive compensation for participating in college sports? Why or why not?

Motivation, Ethics, Human Resources, Compensation, Sports, Entertainment, Education, College

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 8: Organizational Culture and Structure, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions

Video Game Sales Went Through the Roof Last Year

March 23, 2021

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As the pandemic forced Americans to stay at home a year ago, many people turned to indoor activities like baking, watching TV, and playing video games to pass the time. Sales of products like baking accessories and new televisions increased as a result, but video games skyrocketed in popularity to a degree never seen before. In 2020 Americans spent a record $56.9 billion on gaming, a 27 percent increase from the year before.

Sony reported a 62 percent jump Continue reading →

Marketing, Entrepreneurship, Product Development, Entertainment, Product Distribution, Video Games, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

New Players Flocked to Golf and Tennis in 2020

March 16, 2021

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The pandemic took a major toll on entertainment and recreational facilities as everything from theaters to gyms were forced to shut down or drastically alter their operations. Although golf courses and tennis courts initially closed in March and April 2020, they soon reopened and welcomed all sorts of new players looking for socially distanced outdoor activities. From June to December 2020, rounds of golf in the U.S. grew by 75 million compared to the same period in 2019, representing a Continue reading →

Marketing, Product Development, Sports, Promotions, Entertainment, Coronavirus, Pandemic, Contactless service

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 8: Organizational Culture and Structure, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media