Entertainment - McGraw-Hill Introduction to Business

Good Humor Changes Ice Cream Truck Jingle

August 31, 2020

For decades, ice cream trucks carrying Good Humor products have traveled through American neighborhoods with the folk song “Turkey in the Straw” playing at full blast. Unfortunately, though, this more than two-century old tune has a sinister history outside of its long association with frozen treats. During the 19th and early 20th centuries, “Turkey in the Straw” was a standard number in minstrel shows that relied heavily on racist caricatures.

“While these associations of ‘Turkey in the Straw’ are Continue reading →

Marketing, Ethics, Product Development, Promotions, Entertainment, Music, Product Distribution, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

AMC Theatres Plans for August 20th Reopening with 15 Cent Admission

August 17, 2020

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With hundreds of American movie theaters closed since March, the film exhibition industry has made several attempts to return to business only to reverse course soon after. AMC Theatres, for instance, announced plans to reopen on July 15th but scrapped that idea as coronavirus cases spiked across the U.S. Despite these setbacks, though, the nation’s largest theater chain has now set August 20th as its return date. What’s more, AMC plans to charge just 15 cents per admission on the Continue reading →

Managers Start Scheduling Meetings in Video Game Worlds

August 11, 2020

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For many Americans who have been working from home for six months, each day can seem like the same procession of Zoom meetings and email exchanges. As a result, some professionals have had trouble scheduling meetings with new clients who don’t want to add another video chat to their already packed calendars. For example, a Brooklyn-based ad executive named Lewis Smithingham tried for weeks to set up a meeting with an investment analyst only to receive a string of postponements Continue reading →

Management, Entrepreneurship, Entertainment, Video Games, Telecommuting, Coronavirus, Networking, Organizational Culture

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 7: Management & Leadership, Chapter 8: Organizational Culture and Structure, Chapter 11: Human Resource Management, Bonus Chapter B: Technology and New Media

[VIDEO] How Coronavirus Is Ushering in a New Era of Concerts

July 23, 2020

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Since thousands of concert venues around the world remain closed due to coronavirus, many artists have taken to social media to stream live performances. These innovative concerts draw in huge online audiences but are no replacement for the revenue generated by live shows. This video looks at how the music industry is hoping to earn cash from unorthodox venues, such as drive-in concerts and video game tie-ins.

Questions:

Do you think virtual events in video games like Fortnite could Continue reading →

American Movie Theaters Face Uncertain Future

July 14, 2020

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Last month, we looked at AMC Theatres’ plans to reopen on July 15th with expanded safety measures. But after major studios delayed the release of upcoming blockbusters like Tenet and Mulan, the chain pushed back its reopening plans to July 30th. Still, even this goal could be optimistic as cases of coronavirus continue to rise across the country. “Twenty days ago, I would’ve said we’re on track,” said David Gross, head of the film consultancy company Franchise Entertainment Research. Continue reading →

Operations Management, Ethics, Entertainment, Health, Product Distribution, Coronavirus, AMC Theatres

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution

AMC Theatres Plans to Reopen by July 15

June 23, 2020

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For months, movie theaters around the country have sat empty as Americans remained in their homes to curb the spread of coronavirus. With many businesses now gradually reopening, though, last week the nation’s largest film exhibitors also announced their plans for returning. AMC Theatres, for instance, will reopen by July 15th with a number of precautionary measures in place. Along with filling theaters to a maximum capacity of 30 percent, the company will also use advanced cleaning technology such as Continue reading →

Marketing, Operations Management, Ethics, Entertainment, Health, Product Distribution, Coronavirus, AMC Theatres

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 15: Distribution

Trolls World Tour’s On-Demand Success Could Change the Movie Industry

May 7, 2020

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In early March, the movie studio Universal had already spent millions of dollars marketing its upcoming title Trolls World Tour in anticipation of its April 10th release. When the coronavirus pandemic shut down theaters across the nation, though, Universal made the bold decision to release the movie through on-demand platforms like Apple TV and Amazon. The gamble paid off handsomely for the movie studio: after three weeks on the market for $20 per rental, Trolls World Tour brought in more Continue reading →

Nintendo Cuts Interest Rates in Animal Crossing: New Horizons

April 24, 2020

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For nearly two months, millions of Americans have been shut inside their homes in an effort to curb the spread of coronavirus. Many people have turned to video games as a way to pass the time, and one of the most popular titles of the last few weeks has been Animal Crossing: New Horizons. Players of the Nintendo Switch title move into their own island where they work and hunt for treasure all in an effort to buy things Continue reading →

Economics, Financial Management, Entertainment, Pricing, Product Distribution, Video Games, Federal Reserve, Banks, Interest Rates, Stock Market

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions

Streaming Platforms See Boost in Viewership But Not Ad Revenue

March 31, 2020

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With movie theaters closed across the country due to coronavirus containment, millions of Americans are streaming video in order to stay entertained. According to analysts, the time spent watching streaming video has steadily increased every week since stay-at-home orders went in place earlier in the month. During a seven-day period in mid-March, viewing sessions on Vizio’s smart TV platform rose by a whopping 40 percent over the previous week. “We’re not just seeing more time spent with streaming and TV, Continue reading →

Marketing, Operations Management, Promotions, Entertainment, Streaming, Television, Advertising, Health, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Movie Studios Offer New Titles On-Demand for Homebound Viewers

March 27, 2020

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With movie theaters across the world closed due to coronavirus containment, experts predict that the global film industry could lose as much as $15 billion this year. China shuttered more than 60,000 theaters in January right before the annual Lunar New Year holidays, a boom period that usually brings in $2 billion in box office sales. Meanwhile in the U.S., AMC Theatres recently announced that it has furloughed its CEO and corporate staff after the company closed more than 1,000 Continue reading →