February 3, 2023

Lego grew to be the world’s largest toymaker by appealing to many different kinds of customers, from kids and collectors to corporations looking for fun team-building activities. The Danish company manages to reach lots of people by licensing popular properties like Stars Wars and Marvel for a range of content like movies, TV shows, and video games. This video looks at how Lego drives toy sales by branching out into entertainment that reinforces its brand and grows its customer Continue reading

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January 20, 2023

This video dives deep into the story of M&S Schmalberg, the last artificial flower factory in the U.S. that crafts beautiful blossoms by hand. Located in the heart of Manhattan, this family-owned business serves everyone from top fashion designers and celebrities to individual clients with personal projects in mind. The video below delves into the history of M&S Schmalberg and its artisanal production methods while also examining the rise and fall of the American artificial flower industry over the span Continue reading

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December 14, 2022

The members of the K-pop group BTS are more than just entertainers: they’re financial juggernauts who have contributed billions of dollars to the South Korean economy. The video below looks at how BTS leverages their massive global audience to develop lucrative brand partnerships with everyone from McDonald’s to Louis Vuitton. This bonanza of cash might not go on forever, though, with the group announcing they were taking a brief hiatus that could potentially blunt their branding power. 

Questions:

  1. What Continue reading
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December 7, 2022

When Amazon launched the Echo in 2014, both the e-commerce giant and media observers set the bar very high for the smart speaker. One publication likened the voice-assisted machine to something out of Star Trek while others called it the “computer of the future” that would soon be in every home. These predictions seemed reasonable enough as Amazon sold more than 5 million Echos in the device’s first two years on the market. By 2016, the Echo and its voice Continue reading

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December 2, 2022

The 2022 FIFA World Cup moves into the knockout stages this weekend, a nerve-wracking time when teams can be eliminated with a single loss. While the tournament’s soccer stars will experience a dramatic increase of tension on the field, the host country Qatar has already faced plenty of global pressure since FIFA awarded them the event in 2010. The Middle East nation has long been accused of using corruption to land the World Cup, leading to a 2015 indictment from Continue reading

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November 2, 2022

The Mississippi River serves as one of the nation’s most vital supply routes, with slow-moving barges carrying everything from agricultural products to oil and building materials. Due to a drastically dry spring and summer, however, the river is running too low at some points to allow vessels to pass through. This video looks at how plummeting water levels on the Mississippi are disrupting the plans of farmers and manufacturers who rely on the river to get their goods to market. Continue reading

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October 28, 2022

After years of unease, this year Americans are approaching holidays like Halloween with a level of enthusiasm not seen since pre-pandemic times. According to a survey from the National Retail Federation (NRF), 69 percent of consumers plan to celebrate Halloween this year, an amount that is on par with the stats from 2019. “As consumers continue to return to pre-pandemic behaviors, retailers are prepared to meet that demand and help make this holiday a fun and memorable one,” said NRF Continue reading

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October 19, 2022

On a stretch of highway near Phoenix, property developers have constructed dozens of industrial warehouses with millions of square feet in storage. These enormous Arizona facilities are attracting big companies like Amazon, UPS, Walmart, and many more tenants that are looking to avoid California supply chain bottlenecks. This video looks at the reasons why some businesses are starting to center their logistical operations in the American Southwest.

Questions:

  1. What are the benefits and drawbacks for companies that use storage facilities Continue reading
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October 14, 2022

Last month, Hurricane Ian devastated communities across the state of Florida, leading to more than 100 deaths and billions of dollars in damage. According to the catastrophe modeling firm RMS, privately insured losses are expected to reach as high as $67 million, making Ian second only to Hurricane Katrina in terms of economic destruction. Unlike previous storms like Katrina and Hurricane Andrew, however, today’s scientists blame climate change for the increasing regularity of severe weather events. That means experts see Continue reading

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October 7, 2022

This fascinating video takes a close look at the painstaking process for making oboes, a woodwind that stands out as one of the most expensive instruments in any orchestra. The artisans depicted below must contend with costly and dwindling supplies as well as limited demand from a small and selective market, factors that make this specialty business even more complicated.

Questions:

  1. Why are the material costs for oboes so high compared to other instruments like flutes and clarinets?
  2. How does Continue reading
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