November 6, 2018

Today millions of Americans will head out to vote in the midterm elections, and hopefully you’ll be one of them. Of course, not everyone can easily find time during the day to perform this important civic duty. According to a Pew Research Center survey from 2014, 35 percent of respondents said they were registered to vote but couldn’t make it to the polls due to “work or school conflicts.” In that particular election year, only 37 percent of eligible voters Continue reading

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October 25, 2018

In today’s retail environment, the most successful companies aim to be one-stop shops where customers can purchase everything they need in a single trip. And while modern shoppers might associate this strategy with firms like Walmart and Amazon, experts agree that Sears was the first business to perfect the all-in-one retail plan. Starting out in the late 1800s as a mail-order catalog, the company eventually built thousands of department stores across the country. Consumers at the time had never before Continue reading

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October 4, 2018

Amazon’s market capitalization recently hit $1 trillion, placing the e-commerce giant on a level of success shared only with Apple. What’s more, last year the company’s revenue topped out at $178 billion, about a 40 percent increase from 2016. These factors allowed CEO Jeff Bezos to claim the title of world’s richest person as his net worth climbed past the $150 billion mark.

According to critics, though, Amazon’s workers have been largely left out of this bonanza of profit. Continue reading

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October 2, 2018

Over the next few weeks, a new crop of TV shows will premiere across the major networks. But not all of these shows will stay on the air for a full season. That’s because broadcasters have long used the fall as a testing ground for new programming. If a show premieres to high ratings and audience acclaim, network executives will likely order more episodes of it. If few people decide to tune in, however, a new show might last one Continue reading

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August 3, 2018

A few months ago, we looked at why our subject for the Chapter 8 profile in Understanding Business was leaving her position as CEO of the Campbell Soup Company. As the video below shows, however, Campbell’s problems began long before Denise Morrison took the top job.

Questions:

  1. Why has Campbell’s struggled to grow steadily in recent years?
  2. What do you think Campbell’s should do to start winning over young consumers who don’t like canned soup?
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July 17, 2018

Amazon’s Prime Day has a bit of a misleading name: the e-commerce site’s annual offering of deals actually lasts 36 hours, starting yesterday afternoon and going until midnight tonight. One matter that isn’t up for debate, however, is the promotion’s ability to bring in a lot of money. Analysts expect that this year’s Prime Day will generate about $3.4 billion in sales for Amazon, which would beat 2017’s total by more than $1 billion. But despite this upcoming windfall, so Continue reading

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In the Understanding Business profile for Chapter 8, we looked at how Denise Morrison brought a lifetime of business experience to her role as CEO of the Campbell Soup Company. She landed the job in 2011 just as the company was ready to undergo some major changes. Rather than continuing to use unhealthy, processed ingredients, under Morrison’s leadership Campbell’s began to focus on developing more organic options. “We believe we need to participate in this, so you can either lead Continue reading

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The average person spends 2 hours and 25 minutes per day on their smartphone. Put another way, that amounts to about 2,617 daily interactions with their device in the form of taps, clicks and swipes. What’s more, a significant amount of the time people spend on their smartphone occurs when they’re at work. While these statistics might surprise some, they come as no shock to Jason Brown, an advertising CEO who has declared war on using these distracting gadgets in Continue reading

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With more than 26,000 locations nationwide and thousands more around the globe, Subway ranks as the world’s largest restaurant chain. Despite its size, though, the sandwich giant has shown some signs of decline recently. Along with three consecutive years of falling sales (including a 4.4 percent drop in 2017), foot traffic in Subway restaurants has plummeted by 25 percent since 2012. In fact, insiders estimate that as many as one-third of the company’s locations are not profitable.

To combat this Continue reading

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April 19, 2018

Last week, a manager at a Philadelphia Starbucks called the police on two African-American men who were waiting for a friend to arrive. Their subsequent arrest was caught on video and quickly went viral as thousands of social media users directed their outrage towards the coffee chain. Starbucks then took the drastic step of announcing that it would close all stores on May 29th for racial sensitivity training. Along with showing clips of the offending video, this short report also Continue reading

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