Reputation - McGraw-Hill Introduction to Business

[VIDEO] Google and Amazon Are Now in the Oil Business

January 9, 2020

In recent years, many Silicon Valley tech firms have pledged to make sustainability a top priority. But as Amazon, Google, and Microsoft develop environmentally friendly operations, oil companies are also using their technology to extract more petrochemicals from the earth. The video below takes an in-depth look at the history of oil extraction and how modern tech companies are risking their reputations by getting involved with the fossil fuel industry.

Questions:

How does machine learning help tech companies become Continue reading →

Fossil Fuels, Natural Resources, Machine Learning, Amazon, Automation, Sustainability, Ethics, Silicon Valley, Oil, Google, Reputation, Microsoft

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Bonus Chapter B: Technology and New Media, Videos

Airbnb Plans to Verify Each of Its 7 Million Listings

November 7, 2019

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Airbnb has grown into a multi-billion dollar company by providing people with an online platform where they can temporarily rent out their house or apartment to guests. Although this app has changed how millions of people travel, it’s also generated a lot of controversy since launching more than a decade ago. In some popular travel destinations, landlords have displaced longtime residents in order to make room for as many Airbnbs as possible. As a result, cities like London and Barcelona Continue reading →

Product Development, Ethics, Tourism, Social Media, Travel, Product Distribution, Crisis management, Reputation, Airbnb, Marketing, Global

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

PG&E’s Rolling Blackouts Anger and Endanger Californians

October 18, 2019

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At the end of summer, weather-tracking services in California began issuing reports that many in the state have come to dread: extreme winds and dry conditions had increased the risk of wildfires. The previous year had been one of California’s worst due to disasters like the Camp Fire, an enormous blaze that killed more than 80 people and destroyed the town of Paradise. In the aftermath of this tragedy, many blamed the Pacific Gas and Electric Company (PG&E) for failing Continue reading →

Regulation, California, Crisis management, Operations Management, Utilities, Ethics, Reputation

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Bonus Chapter A: Business Law

Whistleblower Accuses GE of Massive Fraud

August 16, 2019

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Last year, we looked at how General Electric lost its spot on the Dow Jones Industrial Average after more than a century on the index. At the time, experts blamed the legendary company’s decline on the collapse of its financial services division along with a number of failed investments. According to a recent report from a well-known whistleblower, however, the recent troubles at GE are far worse than the company previously claimed. In a report released yesterday, forensic accountant Harry Continue reading →

Accounting, Regulation, Fraud, General Electric, Reputation, Ethics, Enron

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 17: Accounting, Bonus Chapter A: Business Law

Register Outages Cause Trouble for Target

June 21, 2019

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Last weekend, Target shoppers around the country received some unwelcome news when they reached the checkout counter. Due to an “internal technology issue,” the retailer’s registers crashed for about two hours on Saturday afternoon. Soon social media became filled with footage of long lines at Target stores as employees completed cash transactions by hand. Of course, many customers abandoned their carts and went home after they learned about the problem.

Eventually Target announced that the registers had come back online, Continue reading →

Security, Product Distribution, Credit Cards, Reputation, Operations Management, Payment systems, Retail

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Critical Errors Cause Samsung to Delay Launch of Galaxy Fold

April 25, 2019

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Last week, Samsung sent review copies of its new Galaxy Fold smartphone to the nation’s top tech publications in anticipation of its official release. Unlike standard smartphones, the Galaxy Fold can expand to a 7.3 inch display thanks to a hinge connected to a small exterior touchscreen. But according to critics, this unique folding feature led to all sorts of technical problems.

Some reviewers peeled off a “protective layer” placed over the Galaxy Fold’s screen that they mistook for a Continue reading →

Smartphones, Mobile, Reputation, Marketing, Samsung, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Fisher-Price Shocks Parents with Rock ‘n Play Recall

April 19, 2019

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For more than a decade, the Fisher-Price Rock ‘n Play Sleeper has been a staple product for many new parents. This vibrating, cloth-covered cradle allows a baby to lay at an incline while rocking back and forth, helping them sleep as well as soothing symptoms like congestion and acid reflux. So it came as a major shock to many parents last week when Fisher-Price announced that it was recalling more than 5 million Rock n’ Plays.

The American Academy of Continue reading →

Reputation, Ethics, Fisher-Price, Product Recall, Product Development, Product Distribution, Crisis management

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 7: Management & Leadership, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

Music Publishers Sue Peloton for Copyright Infringement

April 4, 2019

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Since launching a few years ago, the New York-based startup Peloton has grown into a $4 billion company by offering its high-end clientele a “private indoor cycling studio in your home.” For $2,000 plus a $39 monthly membership fee, customers receive a Peloton stationary bike equipped with a touchscreen that can stream more than 13,000 live and on-demand cycling classes. These workout sessions are often driven by upbeat songs from well-known artists to keep bikers peddling with enthusiasm.

But while Continue reading →

Product Development, Copyright, Legal, Intellectual Property, Ethics, Reputation, Health & Fitness, Peloton

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Boeing Faces Fallout after Tragic Plane Crash in Ethiopia

March 12, 2019

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On Sunday Ethiopian Airlines Flight 302 crashed shortly after take off, killing all 157 people on board. Although the cause of this tragedy will be under investigation for some time, many in the aviation industry were quick to blame the disaster on the model of aircraft used for the flight: the Boeing 737 Max 8. After all, this marks the second time within five months that this type of jetliner has crashed soon after taking off. In October a Lion Continue reading →

Regulation, Transportation, Air Travel, Safety, Global, Reputation, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter A: Business Law

Bayer Risks Its Reputation with Takeover of Monsanto

August 14, 2018

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In June, the German pharmaceutical giant Bayer paid $63 billion to acquire Monsanto, one of the biggest names in agricultural technology. The idea behind the deal was to merge Bayer’s pesticide business with Monsanto’s dominance in genetically modified crops to create the world’s largest seed and agrochemical company. Along with these valuable assets, however, Bayer also acquired a lot of legal baggage. Over the years, Monsanto has faced thousands of lawsuits from consumer and environmental advocates who claim that the Continue reading →

Legal, Marketing, Agriculture, Ethics, Mergers and Acquisitions, Bayer, Monsanto, Reputation, Branding

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter A: Business Law