A couple of weeks ago, we looked at the hyperscale data centers that Facebook relies on to handle its userbase of more than 2 billion accounts. With so much information swirling around these enormous structures, it’s easy to assume that any data you provide to the social network will fade away in an ever-increasing crowd. But not only can Facebook access much of the data it collects, the company also routinely shares this information with scholars and researchers. Users consent Continue reading
If you love movies, then there’s a good chance you’ve never heard of the Sharknado series. After all, this Syfy franchise about tornados that scoop up hungry sharks probably won’t receive any Oscar nominations in the near future. But while Sharknado may be driven by a silly premise, the making of these movies is serious business. Along with hiring actors and designing sets, the producers must also bring in a crew that is capable of handling everything from setting up Continue reading
As we saw yesterday with the sad state of Toys ‘R’ Us, the last few years have not been kind to brick-and-mortar retailers. The rise of online commerce has encouraged an increasing number of consumers to do their shopping at home, leaving many companies worried that they could be the next to go under. But while this is a new feeling for some, others like independent bookstore owners have had to deal with such fears for a long time. Continue reading
Last year, we looked at how Toys ‘R’ Us filed for bankruptcy after struggling for more than a decade with increasing competition and crushing debt. And while its future didn’t seem particularly bright at the time, the retailer at least had a plan in place to stay afloat in the short term. Along with taking out a massive loan to buy stock for the Christmas season, the company also claimed it had no plans to close any stores.
This relatively Continue reading
Last week McDonald’s scored a major marketing hit when the company flipped its famous Golden Arches into a “W” in honor of International Women’s Day. But the logo is far from the only thing the burger chain plans to turn upside down in 2018. In an effort to appeal to environmentally conscious consumers, McDonald’s recently announced some big changes that will make it more sustainable. Along with getting rid of styrofoam cups, the chain is also switching to fresh beef Continue reading
With a userbase of more than 2 billion people, Facebook drives an astonishing amount of Internet traffic every day. So how exactly does the social network manage to succeed without collapsing under the weight of all that data? Like other tech giants, Facebook depends on enormous data centers packed with computer servers to keep the constant stream of information flowing. In fact, these “hyperscale” structures are just as important to the tech industry as factories or mines are to manufacturers. Continue reading
Last year, hackers targeted the credit reporting firm Equifax in one of the biggest data breaches in history. While the company initially estimated the cyberattack had affected 143 million consumers, it increased that number by 2.5 million a month later. Then last week Equifax announced a further 2.4 million people had been harmed by the hack, placing the grand total somewhere in the neighborhood of 148 million. Unlike the vast majority of consumers who had their social security information leaked, Continue reading
A good idea can come from anywhere. Whether the inspiration is drawn from years of research or a sudden flash of brilliance, the best organizations know how to spot new concepts and bring them to life no matter their source. That’s why in the 1990s the then-CEO of Frito-Lay sent a video message to his employees encouraging them to speak up if they had something to contribute. “We want every worker in this company to act like an owner,” said Continue reading
Levi Strauss started selling blue jeans more than 100 years ago to miners and farmers who appreciated how long the pants could last under tough conditions. And while today’s consumers love the distressed look that denim achieves with a lot of wear, they don’t exactly want to toil in a mine in order to scuff up their jeans properly. Instead, over the years Levi’s has done all the fraying, fading and ripping themselves in a time-consuming process. Besides taking about Continue reading