Bonus Chapter B: Technology and New Media - McGraw-Hill Introduction to Business

[VIDEO] Are Americans Ready to Love Trains Again?

February 21, 2020

For much of the 19th and early 20th centuries, train travel was the primary mode of transportation for millions of Americans. Once cars and air travel rose to prominence, however, trains fell out of use in the U.S. while other European and Asian nations greatly expanded their railway capabilities. Along with looking at the history of American train travel, this in-depth video examines a modern company that wants to connect the nation with high-speed trains like so many other countries Continue reading →

Millions of Cord-Cutters Got Rid of Cable TV in 2019

February 20, 2020

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Over the last few years, cable and satellite companies have lost tens of millions of subscribers who have grown tired of seeing their monthly rates steadily rise. In 2019 more than 5.5 million people “cut the cord” with large cable and satellite providers, a huge increase over last year’s loss of 3.2 million customers. As TV companies pay more and more to produce and acquire new programming, they will likely keep raising subscriber rates on an already strained consumer base. Continue reading →

Product Development, Entertainment, Pricing, Netflix, Streaming, Television, Product Distribution, Cable

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

NYC Lawmakers Rule that Stores Must Accept Cash

February 18, 2020

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Rather than worry about having cash on hand, many American consumers now prefer to use credit or debit cards as their preferred methods of payment. Companies are usually happy to oblige cashless customers since cards are easy to process and keep busy lines moving. In fact, a number of retailers and restaurants across the country have switched to cashless payment models that rely entirely on cards or mobile apps. According to consumer advocates and lawmakers, however, these businesses could be Continue reading →

Operations Management, Ethics, Pricing, Regulation, Legal, Product Distribution, Credit Cards, Money, Cash, Mobile Payments

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Unilever Pledges to Stop Marketing Food & Drinks to Kids

February 14, 2020

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The consumer goods giant Unilever is known for its huge portfolio of major brands like Dove, Lipton, Axe, and many others. The conglomerate also owns several big names in the ice cream aisle such as Breyers, Klondike, Good Humor, Ben & Jerry’s, and more. But while these brands are well-known to many consumers, they’re about to become a lot less familiar to kids. That’s because Unilever recently announced that by the end of the year it would stop airing TV Continue reading →

Marketing, Global, Ethics, Product Development, Promotions, Regulation, Advertising, Packaging, Health, Food & Drink, Unilever

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Direct-to-Consumer Company Brandless Closes Down

February 13, 2020

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In 2017, the home goods company Brandless launched with a novel way to take on Amazon as well as other big-box retailers. The direct-to-consumer startup sold high-quality, organic versions of everything from toilet paper to beauty products in simple, no-frills packaging. Brandless claimed that this eliminated the so-called “BrandTax” levied by many companies, which could account for as much as 40 percent of the product’s actual cost. With little money spent on traditional marketing, Brandless initially charged just $3 for Continue reading →

[VIDEO] How Ads Follow You Around the Internet

February 7, 2020

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Targeted advertising has become the economic engine of the Internet for big companies like Facebook and Google that collect all sorts of data about their users. This video details how tech giants track people online in order to gather information for advertisers, a widespread practice that is nevertheless hugely controversial.

Questions:

How has the use of cookies changed from the early days of the Internet to today?
Do you think legislators should regulate how companies track people online for Continue reading →

Marketing, Ethics, Silicon Valley, Google, Promotions, Advertising, Facebook, Security, Privacy, Targeted Advertising

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

Macy’s Will Close 125 Stores and Lay Off 2,000 Employees

February 6, 2020

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As the country’s largest department store chain, Macy’s has hundreds of locations nationwide and earned more than $25 billion in sales in 2018 alone. Still, the last few years have not been easy for the retailer as more consumers turn to e-commerce outlets like Amazon for their shopping needs. Meanwhile, discount retailers like TJ Maxx and fast-fashion brands like H&M are also winning over shoppers with wide selections and great deals. After struggling to keep up with all of this Continue reading →

Operations Management, Human Resources, Retail, Pricing, Product Distribution, Layoffs, E-commerce

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Food Delivery Services Anger Unsuspecting Restaurants

January 30, 2020

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Last weekend during a busy dinner service, San Francisco restaurant owner Pim Techamuanvivit received a strange phone call. The caller wanted to know when the delivery he ordered through Seamless would turn up since he had already waited 45 minutes for it. “I think you must be confused, because I don’t do delivery,” replied Techamuanvivit. The frustrated person on the other line then asked why her business was listed on Seamless. Upon further investigation, Techamuanvivit discovered that both Seamless and Continue reading →

Operations Management, Ethics, Entrepreneurship, Pricing, Legal, Product Distribution, California, Food & Drink, Grubhub, Seamless

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

ClassPass Grows into $1 Billion Company

January 28, 2020

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In 2013 the fitness startup ClassPass launched as a way to help gyms and workout studios fill open spaces in exercise classes. Through the ClassPass app, users can browse a list of available classes in their area and book times that fit within their schedule. They also don’t need to sign up for a variety of different gym memberships since ClassPass now partners with more than 30,000 fitness centers in 28 countries. The company’s growing global reach has attracted interest Continue reading →

Marketing, Global, Entrepreneurship, Pricing, Venture Capital, Startups, Unicorn, Fitness, ClassPass

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 18: Financial Management, Bonus Chapter B: Technology and New Media

More than 500 TV And Streaming Shows Aired Last Year

January 17, 2020

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2019 was the year that the so-called “streaming wars” got serious. Disney+ and Apple TV+ launched in an effort to compete against Netflix while established broadcasters like NBC and HBO announced that their streaming services would go live in mid-2020. As the streaming marketplace grew increasingly crowded, industry insiders worried that media companies were offering too much content to consumers. According to research by the cable network FX, these fears could prove to be true: last year a total of Continue reading →

Marketing, Product Development, Entertainment, Netflix, Streaming, Disney, Product Distribution, TV

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media