October 1, 2019

In the early 2000s, fast fashion brands like Zara and Forever 21 exploded in popularity by providing the latest trends at cut-rate prices. But while the former continues to thrive, this week Forever 21 announced that it would declare bankruptcy after years of declining sales. Along with closing up to 178 stores in the U.S., the retailer will also cease operations in more than 40 countries. Hundreds of domestic locations, as well as Forever 21’s website, will remain open. “What Continue reading

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August 27, 2019

Today’s top sneaker brands like Nike and Adidas are constantly releasing new designs in limited supplies. As a result, many “sneakerheads” often miss out on the latest styles while they’re available at retailers. That’s where resale sites like StockX come in. Unlike eBay, StockX doesn’t rely on straightforward auctions to move its merchandise. Instead, the company treats sneakers like tradable commodities that can quickly gain and lose value. For example, a pair of Nike’s Jordans could debut on StockX at Continue reading

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July 12, 2019

In recent years consumers have started to lose interest in high-end fashion shows from major houses like Victoria’s Secret and Calvin Klein. In fact, the latter recently closed its luxury collection in order to focus on casualwear. Many designers have responded to industry changes by creating styles for all shapes and sizes to wear, not just thin models. This video looks at the designers who are answering the call from consumers for greater inclusivity in fashion. 

Questions:

 

  1. What Continue reading
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March 21, 2019

Since about the turn of the 20th century, elaborate fashion shows have helped some of the most successful style companies build lasting brands. After all, designers aren’t just displaying their wares when they send models down the runway in expensive outfits. By showcasing lines of high-end clothes that not everyone can afford, companies construct brand identities centered around luxury and opulence. So while Ralph Lauren or Michael Kors won’t sell many of their most expensive garments, the sophistication and taste Continue reading

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January 24, 2019

For luxury brands like Louis Vuitton, maintaining an image of elegance and sophistication is essential for success. After all, high-end consumers might not be willing to hand over huge amounts of cash to a company that has fallen out of fashion. In order to remain in control of its image, Louis Vuitton has often been quick to file lawsuits against knockoff businesses that place its signature logo onto poorly made items. Along with targeting bootleggers, however, the company also has Continue reading

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November 30, 2018

Way back in 1856, a California dry-goods merchant named Levi Strauss marveled at a new type of garment created by one of his customers. Working as a tailor in Nevada, the customer had developed a pair of rivet-fastened pants that were far more durable than anything else available at the time. The two soon filed a patent on the product and founded Levi Strauss and Company, the world’s first producer of denim jeans. And while the company continues to thrive Continue reading

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October 16, 2018

The Japanese clothing retailer Uniqlo has steadily grown into an international brand known for its inexpensive but stylish designs. As you might expect, maintaining this image requires the company to strike a delicate balance between creating interesting products and keeping costs low. That’s why Uniqlo recently announced that robots have replaced 90 percent of the staff at one of its warehouses.

Along with drastically cutting costs, the company’s newly automated warehouse will also be able to operate 24 hours a Continue reading

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September 13, 2018

While songwriters and filmmakers can protect their intellectual property through copyrights, many fashion designers can’t do the same when it comes to their creations. The video below shows why legislators consider clothing to be different from other forms of art and how that affects designers, especially those at the high-end of the market.

Questions:

  1. Why have legislators been reluctant to grant clothing designs the same protection as movies or songs?
  2. Do you think fashion designers should be able to copyright Continue reading
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March 1, 2018

Levi Strauss started selling blue jeans more than 100 years ago to miners and farmers who appreciated how long the pants could last under tough conditions. And while today’s consumers love the distressed look that denim achieves with a lot of wear, they don’t exactly want to toil in a mine in order to scuff up their jeans properly. Instead, over the years Levi’s has done all the fraying, fading and ripping themselves in a time-consuming process. Besides taking about Continue reading

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February 13, 2018

In 1912 Leon Leonwood Bean sold his first 100 pairs of boots to local hunters, promising that the footwear would “give perfect satisfaction in every way.” Soon enough, though, 90 customers brought their boots back after the bottoms became separated from the tops. While Bean nearly went bankrupt providing refunds, he knew that he had to stick to his word in order to regain his customers’ trust. As a result, people continued to support his business, which eventually grew from Continue reading

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