July 28, 2014

As people become more skeptical of the ways science intrudes on the content of their food, controversial products like genetically modified crops face increasing opposition. That’s bad news for AquaBounty Technologies, a company that has been producing genetically modified salmon for more than 20 years. Called the AquAdvantage, the fish reach market size in two years rather than three. In order to engineer the salmon, scientists combine the gene of a large Chinook salmon with a gene from a fast-growing Continue reading

Continue reading...

July 25, 2014

 

loliwareFor many entrepreneurs, the best ideas come around when you least expect it. That’s what happened to Chelsea Briganti and Leigh Ann Tucker after they graduated from New York’s Parsons The New School for Design in 2010. In an effort to expand their portfolios, the pair of young designers entered a number of product creation competitions. At one event centered on Jell-O, Briganti and Tucker designed an edible drinking glass using agar, a seaweed-based gelatin that is odorless and Continue reading

Continue reading...

July 15, 2014

The online, indie-driven craft store Etsy is giving their users a chance to sell their wares wholesale to retail outlets.

 

http://nyti.ms/1jFBb61

 

Questions:

  1. What are the major benefits of using Etsy to a firm like Worley’s Lighting?
  1. Do entrepreneurs like Shelli Worley often turn their hobbies into businesses?

From The New York Times

 

Continue reading...

Advancements in technology have allowed entrepreneurs to experiment with radical new ideas that wouldn’t have been possible even a few years ago. However, often these innovations end up disrupting established businesses that have operated the same way for years. The latest example of this phenomenon can be seen with the new wave of “ridesharing” companies like Uber, Lyft and Sidecar. Although these startups have made a splash with young, tech-enabled consumers, taxi companies and local governments don’t share the same Continue reading

Continue reading...

This New Jersey pinball wizard is trying to modernize an old arcade favorite.

http://youtu.be/FnKKoaMNxw4

 

Questions:

  1. What’s important characteristic about their customers must pinball machines manufacturers keep in mind?
  1. Will pinball manufacturers like Jersey Jack be able to expand their market?

From CNN Money

 

Continue reading...

Over the last few years, brick and mortar retailers have come up with some ingenious ways to gather data about the customers who walk into their stores. We’ve taken a look at some of them in past posts on this blog, including one story about “smart” mannequins that observe consumer patterns using cameras in the dummies’ eyes. Although that may skew a bit on the creepy side, it’s important to keep in mind that physical retailers are merely trying to Continue reading

Continue reading...

April 26, 2014

 

babyFor many parents, the day a child becomes potty-trained is cause for celebration. Not only has their kid progressed to a new stage of their life, but it also means that they’re done dealing with one of parenting’s messiest products: diapers. Each year Americans spend more than $10 billion on Pampers alone, accounting for 12 percent of Procter & Gamble’s sales. Although that makes Pampers the biggest brand in P&G’s portfolio, their North American market share still trails Kimberly-Clark’s Continue reading

Continue reading...

April 21, 2014

When it comes to entertainment, kids today have more options than ever before. Increasingly, though, they’ll opt to play a game on a mobile device like a smartphone or iPad. This is bad news for toy makers, who have watched a large amount of their market share shift to gadgets. Except for Lego, that is. The Danish stackable bricks brand reached a low point in 2003 after experimenting with the design of some of its products. Since then, Lego’s focus Continue reading

Continue reading...

April 16, 2014

If there’s one snack Americans love, it’s chips and dip. But more than a few snackers would be turned off if they found a big bowl of hummus next to their tortilla chips. That’s because 80 million people in the U.S. have no idea the popular Mediterranean chickpea dip even exists. Over the last few years the food company Sabra has been trying to change that fact by making hummus more accessible to American palettes. After all, with only 26 Continue reading

Continue reading...

April 13, 2014

In the days before the Internet, consumers had two choices if they wanted more information about a product: either ask a friend or consult the item’s marketing. And since people in those days weren’t able to stay in constant communication with everyone they knew, most had to opt for the latter. Nowadays, though, consumers have no shortage of options available when they want to shop around. Studies commissioned by Google show that consumers consult an average of 10.4 sources before Continue reading

Continue reading...