August 3, 2018

A few months ago, we looked at why our subject for the Chapter 8 profile in Understanding Business was leaving her position as CEO of the Campbell Soup Company. As the video below shows, however, Campbell’s problems began long before Denise Morrison took the top job.

Questions:

  1. Why has Campbell’s struggled to grow steadily in recent years?
  2. What do you think Campbell’s should do to start winning over young consumers who don’t like canned soup?
Continue reading...

August 2, 2018

If you’ve never heard of poke (pronounced poe-kay) before, then you’re certainly not alone. This Hawaiian dish consisting of marinated sushi served over rice has been popular with eaters in the 50th state since the 1970s. For many people on the U.S. mainland, however, this meal remained a mystery until a few years ago when poke joints began to pop up along the east and west coasts. It has since grown into a nationwide trend: according to Foursquare more than Continue reading

Continue reading...

July 31, 2018

Although people sometimes use “vanilla” as a byword for “boring,” the complicated global industry that surrounds this flavor is far from dull. 80 percent of the world’s vanilla crop is grown in Madagascar, which has the perfect climate for vanilla orchids. These plants only bloom one day a year and must be pollinated by hand, followed by another 9 months of waiting for the fruit to mature into pods. Then comes another weeks-long process of curing the plants using steam, Continue reading

Continue reading...

July 27, 2018

From smartphones to electric vehicles, many of today’s most innovative products depend on lithium-ion batteries to function. That’s why every year the tech industry upgrades these portable power sources to hold more and more charge. While this allows them to create better products (at least in theory), it also leads companies to discard a lot of technically obsolete batteries that can still collect energy. For instance, the lithium-ion units that power cars and buses can be used for Continue reading

Continue reading...

July 26, 2018

For the past few years, a number of technology companies have championed self-driving cars as the future of transportation. But recently the concept has received some bad press thanks to a string of accidents involving autonomous vehicles. For instance, last month a Waymo test car made headlines when it ended up in a five-car crash. Meanwhile, several Tesla vehicles in “driver-assist” mode have been involved in collisions, including one fatal incident. As a result, consumers are becoming more wary about Continue reading

Continue reading...

July 13, 2018

Since its 1997 founding, the Build-a-Bear Workshop has made more than 160 million teddy bears for kids who play a key part in their assembly. The process starts when a child picks an un-stuffed animal from a bin before heading to the stuffing machine to transform their creation into a friend they’ll treasure forever. But customers don’t stop there: they can also purchase a variety of costumes and accessories for their bears. By the time the Build-a-Bear experience is over, Continue reading

Continue reading...

July 12, 2018

Americans use an estimated 500 million plastic straws every day. And while these small pieces of polypropylene can be recycled, they are rarely accepted by recycling centers. “Plastic straws are pretty small and lightweight, so when they’re going through the mechanical sorter, they’re often lost or diverted,” said plastics pollution researcher Sam Athey. Instead, straws usually end up in landfills which can then lead to oceans and beaches. Although no one knows just how many straws currently pollute our waterways, Continue reading

Continue reading...

Last year, Billboard crowned the laid back party anthem “Despacito” the Song of the Summer as it racked up millions of streams on sites like Spotify and YouTube. And while there are plenty of contenders in the running for 2018’s title, they might not be able to take the same road to success that the makers of “Despacito” did. This video explains how Billboard is changing their rules about streaming platforms and why these changes could affect a song’s journey Continue reading

Continue reading...

In 1873, Colgate got its start by selling toothpaste stored in glass jars. Then about 20 years later the company began using collapsible tubes for storage, making it the first oral hygiene brand to do so. Colgate didn’t change much in the century that followed this revolutionary packaging decision, even after Palmolive purchased the company in the 1950s. And while it has since introduced new products like electric toothbrushes, Colgate’s central mission remains focused on selling as much toothpaste as Continue reading

Continue reading...

June 29, 2018

Along with serving as a hub for the tech industry, San Francisco is also home to some of the country’s best restaurants. Unfortunately, the city’s success has led to skyrocketing rent costs that are pricing out the low-income residents who staff these eating establishments. So with a high demand for fine dining but a small pool of potential employees, local restaurateurs have begun to search for ways to save on service without compromising quality.

The result is that more and Continue reading

Continue reading...