January 25, 2018

As one might expect from a centuries-old art form, the world of ballet doesn’t adapt to change all that quickly. For instance, many ballerinas depend on a type of pointe shoe designed more than 100 years ago consisting of paper, glue and fabric. While this style is certainly reliable, it can also create a great amount of discomfort or even injury for dancers. After all, the “pointe” in the shoe’s name refers to the ballerina’s need to stand readily on Continue reading

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January 23, 2018

A few weeks ago, Tide’s official Twitter account posted a quick video of New England Patriots star Rob Gronkowski talking about one of the brand’s best-selling products. While this would normally be standard procedure for a company spokesperson, the clip didn’t feature any footage of Gronk encouraging people to buy laundry detergent. Instead, he actively discourages the public from taking part in the “Tide pod challenge,” a dangerous viral dare that centers on ingesting containers of concentrated detergent. “No no Continue reading

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January 2, 2018

For many traditional retailers, 2017 was not a good year. Along with the more than 20 chains that filed for bankruptcy, established brands like Sears and J.C. Penney also announced that they’d be closing hundreds of locations. Unfortunately, the outlook doesn’t look much better for 2018. As Amazon continues to disrupt the industry by dominating e-commerce, experts predict that more bankruptcies and store closings could be on the way. “I think the early part of next year will be Continue reading

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December 22, 2017

Since 1990, the Mexican beer brand Corona has ran a simple Christmas ad that continues to resonate with viewers. Affectionately called “O’Tannenpalm,” this video looks at how the iconic spot was made and why the company plans on using it for many more holiday seasons to come.

Questions:

  1. Why do you think this commercial has remained popular for more than 25 years?
  2. What are the risks that come with reusing an ad campaign? What are the benefits?
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December 14, 2017

For many Americans the holiday season is the perfect time to relax and watch some TV as another long year draws to a close. Of course, one of the most popular genres among viewers in December are Christmas movies, such as Netflix’s recent hit A Christmas Prince. Along with its seasonal appeal, the movie also seems to have a “so bad it’s good” quality that many have found irresistible. In fact, social media users have been buzzing about it Continue reading

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December 12, 2017

While many people dream of owning a big house with lots of room to move, others aren’t looking to take up too much space. Luckily for these modest home seekers, so-called “tiny houses” have become increasingly popular in recent years. Approximately 10,000 Americans currently live in these affordable and environmentally sustainable abodes that eliminate unneeded space. What’s more, at least 50 companies have popped up in the U.S. that construct tiny houses in all sorts of styles. But even with Continue reading

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December 1, 2017

During the upcoming holiday season, analysts estimate shoppers will spend more than $100 billion online. The majority of these purchases will likely be made on Amazon, which has attracted millions of loyal customers over the years through perks like free two-day shipping. But while undoubtedly convenient, quick shipping is far from environmentally sustainable. This video outlines the problem while also offering a few potential solutions.

Questions:

  1. How does Amazon’s free two-day shipping program cause more trucks to end up on Continue reading
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August 11, 2017

annagoldbergwwWhile you may not recognize the name Stephanie Courtney, chances are you know Flo, the cheery saleswoman for Progressive Insurance. Over the last decade Courtney has portrayed the character in more than 140 commercials, becoming “the personification of the company,” according to chief marketing officer Jeff Charney. “She represents our core values of integrity and honesty and transparency and customer service. She’s a character who has character.”

Of course, Flo is far from the only fictional spokesperson to be associated Continue reading

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During this year’s Fourth of July holiday, Americans will spend an average of $71 per household on food for barbeques and cookouts. While 63 percent of people will attend a professional fireworks display sometime over the weekend, 26 percent of the populace will launch their own pyrotechnics (hopefully in a safe manner). This short video features a few more Fourth of July facts to add some statistical context to the nation’s Independence Day celebrations.

Questions:

  1. Why are 98 percent of Continue reading
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chevroletFor the past few years, Chevrolet has ran a series of ads that feature “real people, not actors” staring in awe as they look at and listen to facts about Chevy cars. These televised focus groups are filmed on sets outfitted with enormous doors and spinning elevators that reveal the vehicles in grand fashion. All the while a friendly host tells the onlookers about how many J.D. Power awards Chevy has won along with other details about the brand. Whenever Continue reading

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