For decades Lacroix sparkling water sat on the bottom shelves of countless grocery stores next to high class competitors like Perrier and S.Pellegrino. Too niche for regular consumers and too cheap for mineral water drinkers, LaCroix struggled for relevance until a company called National Beverage acquired it in the 1990s. Along with developing new flavors and adding more carbonation, the company also redesigned LaCroix’s cans and increased distribution around the country. By the mid-2000s many consumers began to turn away Continue reading
