Last year, companies across all industries scrambled to figure out how to continue doing business during the coronavirus pandemic. As time went on, subscription services proved to be dependable profit sources given that they required customers to provide regular payments every month. Subscriptions to streaming platforms like Netflix and Disney Plus skyrocketed in 2020 while many restaurants also found success with membership models.
For instance, in early 2021 six eateries in the Washington, D.C., area joined forces to create Continue reading
After a year-long delay due to the pandemic, the UEFA European Football Championship is finally taking place across the continent until mid-July. Along with giving sports fans a smorgasbord of summertime soccer to watch, the Euro tournament also provides major brands with a golden opportunity to reach captive global audiences. But as Coca-Cola found out this week, sometimes grabbing attention on such a large stage can backfire big time.
On Monday, the Portugese superstar Christiano Ronaldo held a press Continue reading
In fall 2020 McDonald’s launched the Travis Scott meal, a branded partnership that significantly boosted sales at the fast food chain and earned more than $20 million for the rapper himself. The success of this promotion led to more collaborations with recording artists, including McDonald’s latest branded venture with the South Korean pop group BTS. According to observers, U.S. sales of the BTS meal are currently outpacing last year’s Travis Scott promotion, with restaurant visits up 12 percent from the Continue reading
In 2017, the startup Moviepass offered film buffs a deal that seemed too good to be true. For $9.95 per month, subscribers could see up to one movie per day at all major theaters located throughout the country. Moviepass hoped to offset the costs of purchasing so many tickets by brokering bulk deals with theater chains and by monetizing users’ data. None of these plans ever came to fruition, however, which left the company with more than three million subscribers Continue reading
The pandemic led to widespread disruptions across the world’s supply chains, leading to inflation and higher prices for many commodities. In response to these increasing costs, some companies have elected to reduce the size of their packaging rather than raise prices. For instance, Walmart shrank its Great Value paper towel rolls from 168 sheets to 120 sheets while the Tillamook County Creamery Association reduced its family sized ice cream containers from 56 ounces to 48 ounces.
“Consumers check the Continue reading
In 2018, the telecommunications conglomerate AT&T purchased the media company Time Warner for a whopping $85 billion. Along with placing the telecom giant in prime position to reshape the entertainment world, the enormous price tag associated with this deal also saddled AT&T with a huge amount of debt. The company hoped that streaming services like HBO Max would bring in new customers and revenue streams that would justify its massive investment.
Three years later, however, it appears that AT&T’s merger Continue reading
Spring is in full swing with seasonal showers leading to blooming flowers and growing lawns across the country. But with these idyllic scenes come unpleasant sounds as roaring leaf blowers and rumbling lawnmowers tear through American neighborhoods. Along with raising an almighty racket, these gas-powered machines also emit more pollutants than most cars and trucks. According to California’s Air Resource Board, a commercial leaf blower operating for one hour emits as many contaminants as a Toyota Camery driving for 1,100 Continue reading