August 26, 2016

IgorMaynaudCigaretteFrance is home to more than 13 million smokers, which includes one-third of teenagers and a quarter of adults. For years the nation’s health ministry has attempted to reduce this enormous number by spearheading initiatives that target the consumer appeal of cigarettes. For instance, the French government has long followed European Union laws requiring tobacco companies to cover 65 percent of their packaging with health warnings. In May, however, lawmakers took this concept a step further by passing “neutral packaging” Continue reading

Continue reading...

August 24, 2016

ShawnCarpenterOlympicsImageIn spite of a few setbacks like a green diving pool and the actions of a blue-haired nincompoop, the 2016 Rio Olympics packed in plenty of action and emotion over its two-week run. For all the unparalleled athleticism on display, however, the TV ratings reward for the games’ American broadcaster NBC was relatively lackluster. The network brought in an average audience of 25.4 million during its primetime coverage, an 18 percent drop from the London 2012 games. While NBC received Continue reading

Continue reading...

August 22, 2016

WomenDressedForAWedding_MMIn 2012, MIT student Amrita Saigal chose to tackle a largely unaddressed health issue for a project in her product design class. She hoped to create a low-cost method to distribute clean, reliable sanitary pads for women across India. The subject of feminine hygiene remains largely taboo on the subcontinent with studies showing that 88 percent of menstruating women are forced to use crude homemade remedies like rags or newspapers. Saigal’s idea centered on a sanitary pad machine that would Continue reading

Continue reading...

August 18, 2016

OlympicImageWhen master salami maker Elias Cairo opened his restaurant Olympic Provisions in 2009, the company’s name seemed to be a gift from fate. Not only did the brand resonate with his Greek heritage, but it also paid tribute to the original resident of his eatery’s building, Olympic Mills. Early success allowed Cairo and his partners to expand the packaged salami-selling side of the business, which eventually grew into a major operation with distribution in 46 states. More restaurant openings and Continue reading

Continue reading...

August 10, 2016

For the last few months Americans have been confronted with a peculiar dilemma at the cash register: to swipe or not to swipe? That is the question as shoppers and businesses across the country struggle to adapt to the credit card industry’s transition to chip technology. While 75 percent of cards are currently chip-enabled, only one-quarter of American merchants have the equipment to read them. The frustration continues even after upgrading as customers endure long waits for payments to Continue reading

Continue reading...

August 5, 2016

In today’s digital world it can be difficult for photographers and trademark holders to control the use of their pictures. To combat copyright infringement, licensing companies like Getty Images keep a close eye on where their photos are posted. For instance, using a Getty-owned image on your blog without permission will likely result in a cease-and-desist letter from company representatives. That’s what happened to photographer Carol M. Highsmith when she received an email informing her that an image on her Continue reading

Continue reading...

August 2, 2016

With credit cards commonplace and mobile payments steadily growing in popularity, Americans just don’t spend cash the way they used to. For instance, the salad-selling chain Sweetgreen claims that cash payments accounted for 40 percent of all transactions when they opened nine years ago. Now, fewer than 10 percent of the company’s sales are completed with cash. In January Sweetgreen eliminated cash transactions at a few locations to see if the change would upset customers. Complaints ended up being scarce Continue reading

Continue reading...

July 26, 2016

As anybody with a social media presence knows well, Pokémon Go’s massive popularity has only grown since it landed in American app stores earlier this month. On July 22 the augmented reality game launched in Asia, racking up ten million downloads in Japan on a single day. Still, not everything about the app’s Asian expansion was ideal: Pokémon Go remains banned in China, by far the region’s most lucrative market.

And that’s not the only bad news currently confronting the Continue reading

Continue reading...

July 22, 2016

Chances are that if you hear the word “Hershey” the first thing that comes to mind is “chocolate.” Last year the Pennsylvania-based company earned $7 billion in revenue from selling the sweet treat in all kinds of varieties. But as consumer tastes change to healthier options, Hershey’s candy sales have started to dwindle for the first time in 10 years. In order to prevent any further losses, the company wants to hop on the recent protein craze with new items Continue reading

Continue reading...

July 18, 2016

As the immense popularity of Pokémon Go shows, brands that had their heyday in the 1990s can enjoy a second life with today’s nostalgia-obsessed consumers. This summer PepsiCo intends to test the limits of that commitment to the Clinton years by reviving its clear cola brand Crystal Pepsi. The beverage originally launched in 1992 on the back of a $40 million ad campaign that included a bizarre Super Bowl commercial. PepsiCo predicted that the colorless soda would grow into Continue reading

Continue reading...