March 14, 2016

In 2005 the website Etsy launched as an online marketplace where artisans across the country could sell their wares. The Brooklyn-based company quickly established itself as a destination for handcrafted items that shoppers wouldn’t find in any stores. As the years progressed Etsy’s army of craft sellers grew into the thousands, with women accounting for a whopping 85 percent of them. The company marked a major milestone in 2012 when it became a certified benefit corporation. By 2015 Etsy’s stock Continue reading

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March 11, 2016

After enjoying decades of almost constant growth, the last few years have seen many fast food chains become stuck in a sales rut. Not only have consumer tastes changed dramatically, but people also have an array of affordable dining options to choose from. This increased competition has left the industry scrambling for ideas. Taco Bell took action in 2014 by introducing a breakfast menu, a move that some at the time viewed as unappetizing and desperate. The gamble worked, however, Continue reading

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March 9, 2016

With e-commerce now commonplace, traditional retailers are having a lot of trouble convincing customers to visit their stores. After all, online outlets allow people to order almost anything they need for the best price on the market. Brick and mortar retailers, meanwhile, must rely on promotions and holiday shopping since they can’t compete on price or selection. Even these strategies have become increasingly undependable, however. The most recent Christmas season saw sales rise by just 3 percent. In fact, the Continue reading

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March 7, 2016

Throughout the U.S., food delivery apps like GrubHub and Postmates have totally transformed takeout. These services offer eaters a variety of cuisines and restaurants to choose from, a far cry from the days when many American homes could only order pizza for delivery. And unlike other tech startups, food delivery companies have developed solid profit models based on the service fees they charge. This dependable system translates into markets throughout the world. The Berlin-based delivery service Foodpanda, for instance, operates Continue reading

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March 4, 2016

In today’s age of targeted advertising, billboards may seem like a holdover from another era. However, these seemingly obsolete roadside ads could bring about one of the latest advancements in mobile marketing. This week the media giant Clear Channel announced a plan to make their tens of thousands of billboards more effective by analyzing location data from smartphones. The idea is to aggregate demographic information about the people who travel by a particular billboard and where they go afterwards. For Continue reading

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March 2, 2016

For decades China’s industrial economy grew at a breakneck pace thanks to heavy investment from the state. This expansive age may be at an end, however. Over the last few years, demand for Chinese goods has dropped and its stock market has become increasingly unpredictable. Analysts say that China built up far too much manufacturing infrastructure that has now become an excessive drain on resources. As a result, last week the Chinese government announced the drastic measures it would take Continue reading

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February 10, 2016

airplaneFor the airline industry, the last few decades have been more like a rollercoaster ride than a smooth flight through calm skies. Enduring consistent losses as well as the occasional bankruptcy, companies began making deep cuts to basic services in order to keep costs down. Meanwhile, airfares continued to skyrocket even as in-air amenities started disappearing. Now it finally seems like all that belt-tightening is paying off: last year the four biggest domestic carriers together earned about $22 billion in Continue reading

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February 8, 2016

Aside from being an exciting night for Denver Broncos fans, Super Bowl 50 didn’t exactly provide viewers with much entertainment on the field. In fact, the 63 commercials that aired nationally during the big event may have generated more online conversation than the game. But the impact of this year’s ads can’t be attributed solely to some sloppy play on the gridiron. After all, many brands now hype their ads with the same gusto as the NFL’s pregame festivities.

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February 1, 2016

For many inventors, creating a machine that’s functional as well as popular can feel like striking gold, even if the actual material reward for their work isn’t exactly golden. That’s the situation Shane Chen found himself in since inventing the “hoverboard,” a two-wheeled, Segway-like vehicle that doesn’t quite float but has nevertheless been flying off the shelves. Unfortunately for Chen, many consumers are buying hoverboards from companies that have not paid him for his patented design. Instead, consumers are taking Continue reading

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January 29, 2016

Chipotle enjoyed years of rapid growth thanks in part to its heavily marketed commitment to fresh ingredients. However, that established image has crumbled over the last few months as the burrito chain grapples with a major E. coli outbreak at its restaurants. Chipotle’s problems began in summer 2015 when customers began falling ill in California and Washington. Attention then shifted across the country to more than 140 Boston College students who received food borne noroviruses from a local Chipotle. By Continue reading

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