September 28, 2018

Every day, Americans are bombarded with tons of advertisements coming out of their TVs, radios, and all sorts of other sources. While companies design many of these spots to be easily noticed by consumers, this video takes a look at one type of marketing that deliberately remains in the background. Known as “scent marketing,” companies use it to target the attention of a consumer’s nose rather than their eyes and ears.

Questions:

  1. How does scent marketing differ from other forms Continue reading
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September 27, 2018

With more than 2 billion monthly active users, Facebook appears to be succeeding in its mission to “bring the world closer together.” But as anyone who has spent time casually scrolling through their news feed knows, not everything posted on the social network is positive and unifying. Along with heated political arguments and unflattering pictures of friends, users can also post violent or offensive content that is far too extreme to be allowed on the site. Fortunately, users can report Continue reading

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September 21, 2018

Depending on which way you look at it, the rise of automated labor in the workplace can serve as either a source of optimism or anxiety. On the pro side of the argument, robotic workers will be highly efficient and more willing to perform monotonous tasks than their human counterparts. Of course, matters of “efficiency” don’t mean much to people who could lose their jobs because of automation. And according to a new study published by the World Economic Forum, Continue reading

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September 18, 2018

When someone is looking to buy a new piece of furniture, it can be a struggle to find the right item to fit their personal taste as well as their floor plan. After all, just because something looks good in the showroom doesn’t necessarily mean it will fit in their living room. That’s why a number of home goods companies are integrating augmented reality into their online stores. Using a smartphone camera, the technology allows customers to visualize how a Continue reading

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September 13, 2018

While songwriters and filmmakers can protect their intellectual property through copyrights, many fashion designers can’t do the same when it comes to their creations. The video below shows why legislators consider clothing to be different from other forms of art and how that affects designers, especially those at the high-end of the market.

Questions:

  1. Why have legislators been reluctant to grant clothing designs the same protection as movies or songs?
  2. Do you think fashion designers should be able to copyright Continue reading
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September 11, 2018

When a company releases a notice about a new job opening, it can receive hundreds of responses from potential candidates. And before the detailed portion of the interview process begins, somebody has to call all those people to ask them basic questions about the job and their interest in it. This can be a grueling procedure, as Russian entrepreneurs Alexei Kostarev and Alexander Uraksin know quite well. In 2010 the pair had to screen more than 1,500 candidates over the Continue reading

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September 6, 2018

About a century ago, American manufacturers started stacking their goods on wooden pallets that could then be carried off by forklifts. Taking advantage of these two recent inventions allowed factories to transport products in bulk without making a lot of trips. Not much has changed since then: today more than 2 billion pallets circulate around the U.S. carrying everything from car parts to candy.

Despite its staying power, though, the classic wooden pallet certainly comes with its share of disadvantages. Continue reading

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August 30, 2018

With the summer winding down, people across the country are returning from vacation and settling back into their normal routines. And while many Americans would certainly rather be back on the beach than at work or school, many of the world’s most popular tourist destinations seem happy to see their visitors go. According to the United Nations’ World Tourism Organization, international trips increased by 6 percent in the first half of 2018. Although this amount of growth would usually be Continue reading

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August 28, 2018

A few years ago, many tech industry analysts predicted that the Amazon Echo would soon dominate the growing smart speaker market. After all, the voice-activated device accounted for more than 75 percent of market share as the company moved “tens of millions” of Echo products in 2017 alone. Consumers were also becoming more familiar with Alexa, the virtual assistant designed to answer questions and perform simple tasks like turning the lights on and off. Given these factors plus Amazon’s ever Continue reading

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August 24, 2018

By now it’s no secret that big tech companies routinely collect tons of data about their users’ online habits. And as Facebook’s recent scandal with Cambridge Analytica showed, sometimes they sell that information to outside parties without first telling users about it. As a result, people must always be careful about sharing too much information online. According to a new study conducted by a Vanderbilt University professor, however, even the most cautious users probably can’t escape the all-seeing power of Continue reading

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