Bonus Chapter B: Technology and New Media - McGraw-Hill Introduction to Business

Dallas Takes on Bike-Share Companies

August 16, 2018

If you live in a large or mid-sized city, you’ve probably noticed a lot of brightly colored bicycles popping up on sidewalks throughout town. Whether they’re green bikes from Lime or Ofo’s yellow models, these two-wheeled vehicles are available to rent for as little as $1 per ride. Bike-share companies claim that this business model provides cities with a wealth of transportation options that both tourists and locals alike can easily access. For communities that have been absolutely flooded with Continue reading →

Texas, China, Regulation, Transportation, Ethics, Product Distribution, Bike-share, Dallas

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Uncategorized

Apple’s Market Cap Climbs Above $1 Trillion

August 9, 2018

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Last year, Apple sold more than 280 million iPhones, iPads, and Mac computers to customers around the world. And judging by the tech giant’s ever climbing stock price, the sales tally for 2018 appears to be going strong as well. In fact, last week the price of an Apple share climbed above $207. Besides being good news for investors, reaching this milestone meant that Apple became the first publicly traded company to achieve a market capitalization above $1 trillion.

To Continue reading →

Silicon Valley, Mobile, Apple, Market Capitalization, Product Development, Technology, Innovation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 5: Forms of Business Ownership, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 19: Securities Markets, Bonus Chapter B: Technology and New Media

Why Used Electric Car Batteries Will Soon Be in High Demand

July 27, 2018

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From smartphones to electric vehicles, many of today’s most innovative products depend on lithium-ion batteries to function. That’s why every year the tech industry upgrades these portable power sources to hold more and more charge. While this allows them to create better products (at least in theory), it also leads companies to discard a lot of technically obsolete batteries that can still collect energy. For instance, the lithium-ion units that power cars and buses can be used for Continue reading →

Product Development, Innovation, Global, Transportation, Sustainability, Product Distribution, Infrastructure, Electric cars, Batteries

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Consumers Grow Concerned about Autonomous Vehicles

July 26, 2018

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For the past few years, a number of technology companies have championed self-driving cars as the future of transportation. But recently the concept has received some bad press thanks to a string of accidents involving autonomous vehicles. For instance, last month a Waymo test car made headlines when it ended up in a five-car crash. Meanwhile, several Tesla vehicles in “driver-assist” mode have been involved in collisions, including one fatal incident. As a result, consumers are becoming more wary about Continue reading →

Product Distribution, Self-Driving Cars, Waymo, Product Development, Innovation, Regulation, Ethics, Automation

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

U.S. Court Gives Tough Sentences to Phone Scammers

July 24, 2018

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Last week, we took a look at the “robocallers” who use fake caller ID information to trick Americans into picking up their phones. Although they are undoubtedly annoying, these automated messages are far less dangerous than the human scammers who directly target vulnerable consumers. For instance, an older person might receive a threatening call from someone claiming to be with the IRS. The scammer will then tell their victim to send an immediate payment or else risk Continue reading →

Regulation, Security, Crime, IRS, Telecommunications, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Robocalls Frustrate Telecom Companies and Consumers

July 20, 2018

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Back in the pre-Internet days, companies would pay a fortune to set up services that allowed them to limit the number of phone lines used in the office. This meant that a company with 100 employees could use a single number with extensions rather than set up 100 seperate lines. Once caller ID came on the scene, these systems would display the same name to the receiver whether the call was coming from the mailroom or the C-suite.

This pricey Continue reading →

Promotions, Marketing, Regulation, Ethics, Security, Mobile, Robocalls, Telecommunications, Office infrastructure

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 8: Organizational Culture and Structure, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Amazon Faces Service Outages and Strikes on Prime Day

July 17, 2018

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Amazon’s Prime Day has a bit of a misleading name: the e-commerce site’s annual offering of deals actually lasts 36 hours, starting yesterday afternoon and going until midnight tonight. One matter that isn’t up for debate, however, is the promotion’s ability to bring in a lot of money. Analysts expect that this year’s Prime Day will generate about $3.4 billion in sales for Amazon, which would beat 2017’s total by more than $1 billion. But despite this upcoming windfall, so Continue reading →

[VIDEO] How Billboard’s New Rules Could Change the Song of the Summer

July 5, 2018

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Last year, Billboard crowned the laid back party anthem “Despacito” the Song of the Summer as it racked up millions of streams on sites like Spotify and YouTube. And while there are plenty of contenders in the running for 2018’s title, they might not be able to take the same road to success that the makers of “Despacito” did. This video explains how Billboard is changing their rules about streaming platforms and why these changes could affect a song’s journey Continue reading →

Marketing, Product Distribution, Spotify, YouTube, Product Development, Entertainment, Streaming, Music

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos, Uncategorized

To Compete with Startups, Colgate Plans to Launch Subscription Services

July 3, 2018

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In 1873, Colgate got its start by selling toothpaste stored in glass jars. Then about 20 years later the company began using collapsible tubes for storage, making it the first oral hygiene brand to do so. Colgate didn’t change much in the century that followed this revolutionary packaging decision, even after Palmolive purchased the company in the 1950s. And while it has since introduced new products like electric toothbrushes, Colgate’s central mission remains focused on selling as much toothpaste as Continue reading →

Product Development, Retail, Health, Product Distribution, Entrepreneurship, E-commerce, Subscription Services, Colgate

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

San Francisco Restaurants Combine Fine Dining with Counter Service

June 29, 2018

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Along with serving as a hub for the tech industry, San Francisco is also home to some of the country’s best restaurants. Unfortunately, the city’s success has led to skyrocketing rent costs that are pricing out the low-income residents who staff these eating establishments. So with a high demand for fine dining but a small pool of potential employees, local restaurateurs have begun to search for ways to save on service without compromising quality.

The result is that more and Continue reading →

Ethics, Entrepreneurship, Food, Product Development, Human Resources, Innovation, Silicon Valley, San Francisco, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 11: Human Resource Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media