Videos - McGraw-Hill Introduction to Business

[VIDEO] The Death and Life of Helicopter Commuting

August 18, 2017

Instead of waiting in traffic, what if you could hop in a helicopter and commute to work in a matter of minutes? For a brief period in the 1970s people could do just that on New York Airways, a helicopter shuttle service that ferried folks around the city for as little as $5. Although a tragic accident quickly put an end to the industry, this video shows how advancements in technology could possibly allow helicopter shuttle companies to make a Continue reading →

Ethics, Product Development, Transportation, Drones, New York City, Commuting

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Stress Test: What Is Bank Capital?

August 4, 2017

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Since the passage of the Dodd-Frank financial reform act, banks have been required to keep a certain amount of cash on hand relative to their assets. Legislators put the rule in place so that institutions would have enough money in their vaults to bail themselves out in the event of another credit crisis. This video explains the concept of bank capital and why these regulations have caused some frustration in the finance industry.

Questions:

Why are banks required to keep Continue reading →

Economics, Banking, Finance, Regulation, Dodd-Frank, Capital

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Videos

[VIDEO] Blue Ocean Strategy Explained

July 21, 2017

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When starting a new business, many entrepreneurs opt to enter an established industry so they can know what to expect. At the same time, however, these markets are packed with fierce competitors who must vie with one another for their piece of the pie. The most fortunate entrepreneurs avoid cutthroat industries and create new markets based on previously unknown consumer demands. The video below looks at how this “blue ocean strategy” can ensure long-term dominance for innovative companies.

Questions:

Can Continue reading →

Marketing, Entrepreneurship, Entertainment, Blue Ocean Strategy, Cirque du Soleil

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] How the Federal Reserve Works

June 23, 2017

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When the economy was on the verge of collapse due to the 2008 financial crisis, the Federal Reserve dropped interest rates to zero in an effort to get money moving around again. The economy is not in such dire straits now, of course, so the Fed has once again returned to raising rates gradually. This video quickly reviews how the Fed works and demonstrates the ways that the central bank affects the nation’s money supply.

Questions:

What are the Continue reading →

Economics, Banking, Federal Reserve, Interest Rates, Money Supply, 2008 Financial Crisis

Chapter 2: Economics, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions, Videos

[VIDEO] Why Japan Has So Many Vending Machines

June 16, 2017

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In Japan you can buy almost anything from a vending machine: hot tea, sushi, umbrellas, even bread in a can. This video takes a look at the economic and cultural factors that have contributed to Japan’s vending obsession, such as an excess of coinage and a shortage of unskilled labor.

Questions:

How does Japan’s low birth rate contribute to its vending machine culture?
What are the advantages and disadvantages of relying so heavily on vending machines?

Global, Food, Human Resources, Product Distribution, Birth Rate, Japan, Vending Machines

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] How Robots Are Saving the Dairy Farm

May 12, 2017

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For most non-rural people, the classic image of a dairy farm likely involves a solitary, bucket-toting farmer trudging out to the barn to milk the cows before dawn. As this video shows, though, modern American dairy farms are far more advanced than most city slickers would imagine. From automated milking machines to robot feeders, these high-tech tools help dairy farmers cut costs while also improving efficiency.

Questions:

What are the advantages of automation on dairy farms?
How have labor Continue reading →

Operations Management, Human Resources, Labor Relations, Hiring, Automation, Farming

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Meet the Enormous Boats That Carry Your Stuff

April 28, 2017

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Today’s globalized supply chains depend on enormous shipping boats to ferry cargo from one end of the world to the other. It wasn’t always this way, though. This video takes a look at how standardized containers aboard gigantic vessels have transformed logistics since the 1970s.

Questions:

How did containerization make shipping more efficient?
Why are supply chains and logistics so important to modern companies?

Globalization, Supply chains, Product Distribution, Shipping, Containerization, Logistics

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos

[VIDEO] Why Do Airlines Sell Too Many Tickets?

April 14, 2017

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This week United Airlines angered millions when a video surfaced of a man being brutally dragged off of an overbooked flight. People not only felt horrified at the violence of the incident, but they also questioned why the company needed to overbook flights in the first place. As this video shows, though, the answer is not so easy.

Questions:

Should airlines be allowed to overbook flights?
What risks do airlines face if they do not overbook a flight?

Operations Management, Ethics, Transportation, Product Distribution, Air Travel, United Airlines, Overbooking

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] The Business of GIFs: Then and Now

April 3, 2017

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The looping animated icons known as GIFs have provided websites with a unique visual element since the dawn of the Internet. Of course, today’s GIFs do far more than just attract eyes to otherwise dull sites. People use them constantly in social media and text message conversations to express emotions that are difficult to convey with words. And as this video shows, companies like Giphy think that these moving images will soon turn into major money makers for content creators Continue reading →

Marketing, Branding, Promotions, Innovation, Product Distribution, Mobile, GIFs, Giphy

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Inside the Pantone Color Factory

March 14, 2017

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While identifying colors might seem like a simple preschool task to some, it’s a serious job at the Pantone color factory. This company creates color guides that act sort of like dictionaries for artists and designers. In order to create consistent colors every time, Pantone depends on eagle-eyed employees to check for flaws. Along with these dedicated staffers, this video also shows some of the machines used by Pantone to create such vivid hues.

Questions:

Why does Pantone require Continue reading →

Motivation, Operations Management, Product Development, Production, Pantone, Design

Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 14: Product and Price, Videos