Videos - McGraw-Hill Introduction to Business

[VIDEO] Why Tech Stocks Are Dropping

June 24, 2022

Last week, we looked at how declining stock prices are signaling to analysts that an economic recession could be on the horizon. This video looks at how the recent downturn has been especially grim for tech companies, whose shares are down significantly due to rising interest rates and global instability.

Questions:

What are some factors that have caused tech stocks to fall sharply in recent months?
How have hiring decisions by companies like Facebook contributed to the tech stock downturn

Securities Markets, Supply chains, Hiring, Product Distribution, Federal Reserve, Supply & Demand, Stock Market, Tech sector

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 15: Distribution, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions, Videos

[VIDEO] How Inflation Impacts U.S. Households

June 10, 2022

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Over the last year, Americans have seen prices skyrocket for everything from food to fuel, leading to higher bills and strained budgets. This video looks at how inflation has played out across the economy, from increased costs for consumer staples like meat and eggs to rising rents that are a result of low housing supplies.

Questions:

What long term economic factors have led to increased meat prices in recent months?
How has a lack of housing construction since the 2008 Continue reading →

Operations Management, Global, Manufacturing, Russia, Supply chains, Energy, Product Distribution, Petroleum, Ukraine, Food & Drink, Supply & Demand, Housing

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos

[VIDEO] Florida Orange Growers Struggle with Dwindling Harvests

May 26, 2022

NickelsMcHughMcHugh

Although the sunny state of Florida is famous for its acres of orange groves, the last few years have been stormy for citrus growers as they fight against a tree disease that damages their crops. This extensive video looks at how “citrus greening” brought on by an invasive insect has put many Florida growers out of business while others struggle to adapt to this new agricultural reality.

Questions:

How has citrus greening impacted the Florida orange industry?
What are Continue reading →

Operations Management, Global, Manufacturing, Product Distribution, Agriculture, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos

[VIDEO] Why Electricity Costs Could Keep Climbing

May 12, 2022

NickelsMcHughMcHugh

Although electricity prices usually tend to increase alongside the temperature, this summer Americans could see their utility bills rise to record levels. The video below explains how climbing natural gas costs have made air conditioning more expensive than ever, a situation made worse by tangled supply chains and the war in Ukraine.

Questions:

How do rising natural gas prices impact utility costs for consumers?
Do you think utility providers should invest more in renewable energy sources to reduce their Continue reading →

Operations Management, Global, Ethics, Supply chains, Sustainability, Energy, Natural Gas, Product Distribution, Ukraine, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos

[VIDEO] How Crocs Went From Polarizing to Fashionable

April 28, 2022

NickelsMcHughMcHugh

While Crocs have had their fans since launching in 2002, the clog brand really took off during the pandemic as housebound Americans searched for comfortable indoor shoes. This video looks at how Crocs won over a doubting public thanks to its unique design, customization, and exclusive partnerships with brands and celebrities.

Questions:

Why did Crocs close its retail stores and move to a distribution model that focused on online sales? How did it benefit from this switch?
How Continue reading →

Marketing, Entrepreneurship, Manufacturing, Promotions, Product Distribution, Crocs, Footwear, Celebrity Endorsements

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] Shrinkflation May Leave Fewer Chips in Your Bag

April 15, 2022

NickelsMcHughMcHugh

As businesses across the globe contend with rising inflation, many companies are cutting costs by reducing the size of consumer goods and hoping buyers don’t notice. This video looks at this growing trend of “shrinkflation” and the risks that companies take when they downsize snacks.

Questions:

Why are many companies responding to rising costs with “shrinkflation?”
What risks do companies take when they alter the packaging or size of consumer goods like snacks?

Marketing, Ethics, Branding, Pricing, Packaging, Product Distribution, Food & Drink, Supply & Demand, Inflation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] The Big Business of Growing and Selling Houseplants

March 31, 2022

NickelsMcHughMcHugh

Sales of houseplants skyrocketed during the onset of the pandemic, and ever since growers around the world have struggled to keep up with ever-increasing demand. Not only are they reaching production capacity, but growers are also in a race against time to get their plants to market before they die on store shelves. This video takes a detailed look at the advanced growing techniques used on modern houseplant farms as well as the flood of TikTok-driven demand that growers must Continue reading →

[VIDEO] How the Fed Steers Interest Rates to Guide the Entire Economy

March 17, 2022

NickelsMcHughMcHugh

With inflation rising to its highest levels in 40 years, the Federal Reserve plans to take action by raising interest rates in an effort to get the money supply under control. This video looks at the ways the Fed guides the economy by influencing the federal funds rate, which then affects everything from banking policies to the housing market.

Questions:

Why is the Fed planning to raise the federal funds rate?
How does the federal funds rate eventually affect Continue reading →

Economics, Regulation, Federal Reserve, Money Supply, Inflation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Videos

[VIDEO] How Peloton Spun Out

March 2, 2022

NickelsMcHughMcHugh

For years the home workout company Peloton promised customers that it provided more than just a stationary bicycle–it was a way of life. But while Peloton thrived during the height of the pandemic as people stayed indoors, the video below shows how this once promising brand collapsed due to falling demand and mismanagement.

Questions:

What sort of customers did Peloton initially market its product to? How did this change over time?
How did the pandemic benefit Peloton, and why Continue reading →

Marketing, Ethics, Entrepreneurship, Product Development, Branding, Promotions, Product Distribution, Peloton

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] What Insects Can Learn From Lobsters About Rebranding

February 18, 2022

NickelsMcHughMcHugh

Chowing down on a big bowl of crickets probably doesn’t sound very appetizing, does it? According to a range of experts interviewed in the video below, though, our disgust at the thought of eating insects might just be a matter of perception. This extensive report from the New York Times shows how lobsters went from disgusting to delicious in the eyes of American eaters, a branding journey that bugs might also take in the near future.

Questions:

What are some Continue reading →