McGraw-Hill Introduction to Business

Chapter 8 Profile Update: Denise Morrison Retires as Campbell’s CEO

May 29, 2018
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In the Understanding Business profile for Chapter 8, we looked at how Denise Morrison brought a lifetime of business experience to her role as CEO of the Campbell Soup Company. She landed the job in 2011 just as the company was ready to undergo some major changes. Rather than continuing to use unhealthy, processed ingredients, under Morrison’s leadership Campbell’s began to focus on developing more organic options. “We believe we need to participate in this, so you can either lead Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 7: Management & Leadership, Chapter 8: Organizational Culture and Structure, Chapter 14: Product and Price, Uncategorized
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[VIDEO] GDPR: What Is It and How Might It Affect You?

May 24, 2018
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Over the last few weeks, you may have noticed all sorts of websites sending emails to your inbox about updates to their privacy policies. The timing of these messages is no coincidence: they’re all part of an effort to inform users about the changes that are set to come from a piece of legislation recently passed by the European Union. Named the General Data Protection Regulation (GDPR), this video details how the new law will let people opt-out of data Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos
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Nestle Spends $7 Billion for Rights to Starbucks’ Retail Sales

May 22, 2018
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With more than 28,000 locations around the globe and a valuation of $44 billion, Starbucks ranks as the second-most-valuable brand in fast food. Along with its many cafes, the chain also sells a range of retail products from beans and coffee pods to pre-packaged versions of its bestselling drinks. In fact, Starbucks’ line of consumer goods does so well that the Swiss food conglomerate Nestle recently purchased the rights to the company’s retail division for $7.15 billion.

According to analysts, Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 5: Forms of Business Ownership, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 17: Accounting
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Robots Do the Cooking at This Restaurant

May 18, 2018
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From picking up apples to distressing jeans, automation is spreading to almost every business you can imagine. And if you happen to live in the Boston area, you could swing by the new restaurant Spyce today and have your lunch prepared by robots. This automated eatery is the result of a partnership between a group of young engineers from the Massachusetts Institute of Technology and renowned chef Daniel Boulud. Together these intrepid entrepreneurs claim they have created “the world’s Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 5: Forms of Business Ownership, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media
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Bosses Attempt to Limit Smartphone Usage among Employees

May 17, 2018
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The average person spends 2 hours and 25 minutes per day on their smartphone. Put another way, that amounts to about 2,617 daily interactions with their device in the form of taps, clicks and swipes. What’s more, a significant amount of the time people spend on their smartphone occurs when they’re at work. While these statistics might surprise some, they come as no shock to Jason Brown, an advertising CEO who has declared war on using these distracting gadgets in Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 11: Human Resource Management, Bonus Chapter B: Technology and New Media
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How Tourism Is Threatening a Newly Discovered Natural Wonder

May 15, 2018
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About five years ago, the residents of a small village in Peru discovered that a nearby mountain had suddenly burst into color. The snow that once capped the mountain had melted away, revealing a marvelous spectrum of multicolored soils on its peaks. Word about the “Rainbow Mountain” soon spread throughout Peru and then the world, instantly transforming this remote region into a bustling tourist destination.  

Local guides lead about 1,000 hikers to the site every day, charging $3 per Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 14: Product and Price
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[VIDEO] Inside the Consumer Reports Test Lab

May 11, 2018
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If a consumer is curious about the quality of a particular product, there are plenty of websites where they can read endless reviews from both satisfied and dissatisfied customers. For a more scientific perspective, however, they can turn to Consumer Reports. The video below details how this 82-year-old nonprofit organization rigorously tests products to see if they live up to the claims put forth by their marketing campaigns.

Questions:

  1. Why do you think Consumer Reports purchases all of its products Continue reading →
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Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media
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Ford Suspends Production of F-150 after Fire at Factory

May 10, 2018
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Modern factories depend on high-tech concepts such as automation and computer-aided manufacturing in order to operate as efficiently as possible. Despite these advancements, though, even the most state-of-the-art facilities can fall victim to unforeseen setbacks that halt production completely. At Ford, for instance, the automaker announced yesterday that it will temporarily stop making its popular F-150 trucks after a fire at a supplier’s factory damaged critical components.

The incident took place last week at a facility that serves as Ford’s Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 14: Product and Price
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How the Free Video Game ‘Fortnite’ Makes a Fortune

May 8, 2018
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Since the release of Fortnite Battle Royale last summer, the video game has grown from a modest success into a global phenomenon with more than 40 million active players. At one point in March, 3.4 million people were playing Fortnite at the same time, making it by far the most popular video game currently on the market. The concept behind it is simple enough: 100 players parachute onto an island to fight until there’s only one person or team left Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media
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Subway Will Close 500 Stores and Hire a New CEO

May 4, 2018
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With more than 26,000 locations nationwide and thousands more around the globe, Subway ranks as the world’s largest restaurant chain. Despite its size, though, the sandwich giant has shown some signs of decline recently. Along with three consecutive years of falling sales (including a 4.4 percent drop in 2017), foot traffic in Subway restaurants has plummeted by 25 percent since 2012. In fact, insiders estimate that as many as one-third of the company’s locations are not profitable.

To combat this Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 5: Forms of Business Ownership, Chapter 7: Management & Leadership, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution
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