This week Netflix announced that it spent $500 million to acquire the streaming rights to Seinfeld, which broadcast its last episode way back in 1998. While it may seem strange to spend so much money on a decades-old show, Netflix is far from the only streaming service to splash cash on a classic sitcom. Along with paying $425 million for Friends, HBO Max also acquired the streaming rights to The Big Bang Theory for $1 billion. Meanwhile, NBC-Universal Continue reading
Last week, Hurricane Dorian tore through the Caribbean and up the Southeastern Coast of the U.S., causing major damage all along the way. Two islands in particular, Abaco Island and Grand Bahama, faced huge devastation as a result of the tropical storm. According to the United Nations, more than 70,000 people in the Bahamas are now homeless and in need of food and water. (Click here to view a list of vetted relief organizations that are currently seeking donations.) Continue reading
For decades Lacroix sparkling water sat on the bottom shelves of countless grocery stores next to high class competitors like Perrier and S.Pellegrino. Too niche for regular consumers and too cheap for mineral water drinkers, LaCroix struggled for relevance until a company called National Beverage acquired it in the 1990s. Along with developing new flavors and adding more carbonation, the company also redesigned LaCroix’s cans and increased distribution around the country. By the mid-2000s many consumers began to turn away Continue reading
On August 12, Popeyes announced that it was adding a new chicken sandwich to menus across the nation. The first of its kind at the fast food chain, Popeyes said this was its biggest product launch in more than 30 years. The sandwich soon became a hot topic on social media and grabbed the attention of more than just hungry customers. In the days following the launch, Chick-fil-A started a social media feud with Popeyes over which chain had the Continue reading
Today’s top sneaker brands like Nike and Adidas are constantly releasing new designs in limited supplies. As a result, many “sneakerheads” often miss out on the latest styles while they’re available at retailers. That’s where resale sites like StockX come in. Unlike eBay, StockX doesn’t rely on straightforward auctions to move its merchandise. Instead, the company treats sneakers like tradable commodities that can quickly gain and lose value. For example, a pair of Nike’s Jordans could debut on StockX at Continue reading
With more than 1 billion photo-obsessed users, Instagram has become a trusted destination for marketers looking to get their products noticed. According to a recent study, though, people on the picture-sharing platform don’t trust ads that look like “ads.” Instead, they prefer promotional spots that seem like something that their friends would post. For instance, a brand like L’Oreal would likely get more attention with a selfie of an influencer applying makeup rather than a glamorous, magazine-like ad.
Last week, we took a look at how online shopping and rising rents are causing many retailers to reassess the worth of their flagship stores. Among the companies mentioned was Barneys, a Manhattan mainstay that used the success of its nine-story flagship to expand across the world. The retailer first became famous for its flashy Madison Avenue window displays that drew countless people inside over the years. By the late 1990s, Barneys became an almost sacred destination for shoppers Continue reading
For many years, shoppers flocked to destinations like Madison Avenue in Manhattan and Chicago’s Magnificent Mile to experience the best that American retail had to offer. Home to flagship locations from Macy’s, Barneys and many others, these enormous stores acted as potent marketing tools as much as places to buy products. The rise of online shopping changed all that, however, causing multi-floor department stores to lose their appeal.
As a result, many top retailers are closing the doors on Continue reading
From free finger food at Costo to complimentary mini-sized makeup at Sephora, companies have long depended on free samples as a powerful promotional tool. But as the clothing retailer Forever 21 recently learned, this time-tested strategy can backfire when paired with the wrong type of product.
Forever 21 routinely includes sample items when shipping out orders to its customer base of young women. Last week one of those products was a free Atkins-branded lemon granola bar that encouraged customers Continue reading