October 26, 2018

We’ve all been there before: you go to the store with a carefully prepared shopping list only to walk out with tons of stuff you had no previous intention to buy. These types of impulse purchases are such a vital source of revenue that some retailers design their store layouts to encourage as much emotion-driven buying as possible. This video looks at how IKEA depends on winding pathways and strategic lighting to do just that.

Questions:

  1. How does IKEA’s store Continue reading
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October 25, 2018

In today’s retail environment, the most successful companies aim to be one-stop shops where customers can purchase everything they need in a single trip. And while modern shoppers might associate this strategy with firms like Walmart and Amazon, experts agree that Sears was the first business to perfect the all-in-one retail plan. Starting out in the late 1800s as a mail-order catalog, the company eventually built thousands of department stores across the country. Consumers at the time had never before Continue reading

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October 23, 2018

Earlier this year, Toys ‘R’ Us announced that it would be closing most of its U.S. stores after filing for bankruptcy in 2017. And while this was certainly bad news for anyone who loved the store “where a kid can be a kid,” it was especially unpleasant for toy manufacturers like Hasbro and Mattel. These companies depended on large holiday orders from Toys ‘R’ Us to fund operations throughout the entire year. Without a big retailer to sell to, though, Continue reading

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October 19, 2018

Although Americans can buy a Coke just about anywhere, no other place seems to make the soft drink better than McDonald’s. And that’s not an accident: the company has had a special connection with Coca-Cola since the burger chain’s founding in 1955. Back then, McDonald’s boss Ray Kroc struck a handshake deal with a local Coke supplier, establishing a close business relationship that continues to this day. “Those two companies helped each other grow and expand around the globe,” said Continue reading

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October 18, 2018

Every day, thousands of huge cargo ships criss-cross oceans delivering products to markets all over the globe. But that’s not the only thing these vessels bring to port: they also emit sulfuric gases and fine particles that settle over cities as smog. In order to combat all this toxicity, a couple of years ago the United Nations passed a resolution to reduce the amount of sulfur content in maritime fuels. According to the guidelines, by 2020 shippers must switch to Continue reading

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October 16, 2018

The Japanese clothing retailer Uniqlo has steadily grown into an international brand known for its inexpensive but stylish designs. As you might expect, maintaining this image requires the company to strike a delicate balance between creating interesting products and keeping costs low. That’s why Uniqlo recently announced that robots have replaced 90 percent of the staff at one of its warehouses.

Along with drastically cutting costs, the company’s newly automated warehouse will also be able to operate 24 hours a Continue reading

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October 2, 2018

Over the next few weeks, a new crop of TV shows will premiere across the major networks. But not all of these shows will stay on the air for a full season. That’s because broadcasters have long used the fall as a testing ground for new programming. If a show premieres to high ratings and audience acclaim, network executives will likely order more episodes of it. If few people decide to tune in, however, a new show might last one Continue reading

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September 13, 2018

While songwriters and filmmakers can protect their intellectual property through copyrights, many fashion designers can’t do the same when it comes to their creations. The video below shows why legislators consider clothing to be different from other forms of art and how that affects designers, especially those at the high-end of the market.

Questions:

  1. Why have legislators been reluctant to grant clothing designs the same protection as movies or songs?
  2. Do you think fashion designers should be able to copyright Continue reading
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September 7, 2018

Last night, the NFL kicked off its new season with a battle of the birds as the Atlanta Falcons fell to the Philadelphia Eagles. But while Atlanta couldn’t earn a victory on the field, the franchise is certainly a winner in the eyes of many budget-minded fans. That’s because in 2017 the Falcons announced it would make some big changes to concession prices after the grand opening of the Mercedes-Benz Stadium. Rather than follow the industry’s lead and overcharge customers Continue reading

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September 6, 2018

About a century ago, American manufacturers started stacking their goods on wooden pallets that could then be carried off by forklifts. Taking advantage of these two recent inventions allowed factories to transport products in bulk without making a lot of trips. Not much has changed since then: today more than 2 billion pallets circulate around the U.S. carrying everything from car parts to candy.

Despite its staying power, though, the classic wooden pallet certainly comes with its share of disadvantages. Continue reading

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