Product Distribution - McGraw-Hill Introduction to Business

[VIDEO] This Incredible Machine Pulls Clean Drinking Water Out of Thin Air

January 20, 2017

Ensuring clean water for everyone on the planet is one of the major environmental challenges facing future generations. In this video, a Chilean engineer demonstrates his invention that draws vapor from the air and turns it into drinkable water. If he succeeds in making the machine smaller and cheaper, it could provide an immense benefit to communities that lack access to clean water.

Questions:

Why does Hector Pino need to continue refining his product?
Once fully developed, should Pino form Continue reading →

Product Development, Sustainability, Global, Product Distribution, Water, Chile

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

Drop in ESPN Viewership Has Disney Worried

December 9, 2016

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While a major entertainment conglomerate like Disney has many sources of income, the iconic brand earns the bulk of its revenue from TV networks like ESPN and ABC. This year these channels have brought in nearly $24 billion, exceeding the company’s theme park earnings by 40 percent. But this enormous payout doesn’t tell the whole story about Disney’s TV holdings. For the past few years, subscriptions to its premium channels have dropped significantly, leading to a similar dip in the Continue reading →

Television, Disney, Product Distribution, ESPN, Cable, Cord Cutting, Sports, Entertainment

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] How China Is Changing Hollywood

December 6, 2016

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Thanks to a rapidly growing middle class, China has transformed into the largest moviegoing market in the world. And while Hollywood is the source for many of the nation’s hit flicks, American filmmakers still face a number of hurdles before they can do business in China. This video looks at the ways Hollywood tries to appeal to Chinese culture in order to break into this tough but rewarding market.

Questions:

What are the advantages and disadvantages of China’s revenue Continue reading →

Marketing, Product Distribution, Global, Movies, Product Development, Entertainment, China

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

Americans Expected to Spend More than $8 Billion This Halloween

October 28, 2016

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For most people, the Halloween season is about creepy costumes and candy rather than shopping. But even though the retail sales of All Hallow’s Eve can’t compare to the December holidays, Americans still manage to spend a scary sum of money at the end of October. The National Retail Federation estimates that this year consumers will spend as much as $8.4 billion preparing for Halloween, amounting to an average of $82.93 per shopper.

Costumes account for $3.1 billion of this Continue reading →

Marketing, Retail, Product Distribution, Halloween, Christmas, Seasonal

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Chinese Factories Produce Knockoffs at Record Speed

October 25, 2016

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Israeli entrepreneur Yekutiel Sherman had a great idea for a product: a selfie stick that folded seamlessly into the back of a smartphone’s case. He spent a year carefully designing his idea, producing prototypes and securing small investments from family and friends. By December 2015 Sherman launched a Kickstarter campaign in order to finish funding the item, now called Stikbox. But while the project immediately attracted investors, his popular crowdfunding campaign also caught the attention of Chinese bootleg manufacturers. Within Continue reading →

Operations Management, Global, Product Development, Ethics, China, Manufacturing, Supply chains, Product Distribution, Knockoff products

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Meal-Delivery Startups Aim to Change America’s Eating Habits

October 7, 2016

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For those who have spent years ordering items from online retailers like Amazon, setting foot inside a store can sometimes seem like taking a trip back in time. But while the shift away from brick-and-mortar locations has utterly changed industries like music and clothing, grocery stores have remained largely the same since the dawn of the digital revolution. After all, most people still prefer to examine food in person before they buy it.

But that hasn’t stopped a collection Continue reading →

Agriculture, Supermarkets, Blue Apron, Online Retail, Ethics, Product Development, Food, Retail, Labor Relations, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 12: Labor Management and Unions, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] Automating the Grocery Warehouse

September 23, 2016

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Although drone deliveries are still a few years away from becoming a reality, automated machines are already having a big impact in other parts of the supply chain. This short but visually rich video takes a look at the robots made by a company called Symbiotic and the ways that they have streamlined operations at a grocery warehouse.

Questions:

What makes Symbiotic’s robots more efficient than human workers?
Will worker robots from companies like Symbiotic eventually replace human labor?

Supply chains, Automation, Product Distribution, Robots, Symbiotic, Warehousing

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

Streaming Services Provide a Vital Revenue Boost for the Music Industry

September 22, 2016

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As the Internet’s popularity began to rise in the late 1990s, the music industry had just enjoyed some of their best years to date. Annual sales soared over $14 billion at its peak, driven by an enormous demand for CDs that appeared to be insatiable. After 1999, however, consumer interest shifted online where users could download any song they wanted for free. While the Recording Industry Association of America tried in vain to stop illegal file trading, the practice only Continue reading →

Streaming, Music, Product Distribution, Apple, Ethics, Spotify, YouTube, Entertainment

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Quest for Perfection Causes Farmers to Discard Tons of Produce

September 20, 2016

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The family-owned berry grower Driscoll’s is looking to become more of a household name. With new packaging and a retooled online presence, the company wants to let the U.S. know why their berries are unique. “You have to find a way to say this strawberry is different from that strawberry, which isn’t necessarily an easy thing to do,” said executive vice president Soren Bjorn. “But our strawberries actually are different — no one else grows the strawberries we grow.” Along Continue reading →

Agriculture, Marketing, Waste, Food, Driscoll’s, Supermarkets, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Shipping Company Bankruptcy Strands $14 Billion in Cargo at Sea

September 8, 2016

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Almost 95 percent of all manufactured goods arrive at their destinations in shipping containers. These freight boxes often begin their journeys aboard enormous cargo ships that transport items around the globe. Normally this process is simple enough: a ship pays a docking fee upon arrival along with additional charges for unloading and container storage. In the case of South Korea’s Hanjin Shipping Company, however, this common process has been halted. After filing for bankruptcy protection last week, ports across the Continue reading →

Global, Supply chains, Transportation, Product Distribution, Shipping, South Korea

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution