Sports - McGraw-Hill Introduction to Business

Rocket Mortgage Takes Top Spot Once Again in Super Bowl Ad Poll

February 15, 2022

For 34 years, USA Today has tracked consumer appreciation of Super Bowl commercials in its annual Ad Meter poll. This year’s top spot went to a light-hearted ad featuring Anna Kendrick picking out Barbie’s dream house for Rocket Mortgage, which also won last year with a funny celebrity cameo commercial. Amazon similarly scored big with a self-deprecating spot featuring Scarlett Johnansen and Colin Jost while Doritos landed in the top five thanks to a song from Megan Thee Stallion Continue reading →

Marketing, Product Development, Sports, Branding, Promotions, Entertainment, Advertising, Super Bowl

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] How Do the Olympics Make Money?

February 11, 2022

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With the 2022 Winter Olympics in full swing, this video looks at how the International Olympic Committee (IOC) earns billions of dollars through brand partnerships. Along with providing benefits for both major companies and the IOC, these big-time deals have also led to some challenges during this current edition of the games.

Questions:

Do you think it is worth it for companies to spend billions of dollars on brand partnerships at the Olympics? Why or why not?
Why are Continue reading →

Marketing, Global, Ethics, Sports, Branding, Promotions, Entertainment, China, Advertising, Olympics

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

Avocado Prices Soar in Lead-up to Super Bowl

February 8, 2022

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With Super Bowl LVI less than a week away, football fans around the country are stocking up on snacks and drinks for Sunday’s big game. In fact, each year Americans eat more than 112 million pounds of snacks during the Super Bowl, with the most popular items being potato chips, pretzels, and tortilla chips. Although these items will be available and affordable as ever this year, economists at Wells Fargo estimate that the cost of fresh items like salsa and Continue reading →

Global, Sports, Entertainment, Pricing, Product Distribution, Super Bowl, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] How a New Generation of Card Enthusiasts Are Transforming a Market

September 24, 2021

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Over the course of the pandemic, sports card trading has transformed from a niche hobby to a booming market as people started turning old collections into big money. This video looks at how appraisal companies and online trading platforms have changed collecting forever while attracting the interest of Wall Street investors in the process.

Questions:

How did sports card collecting transform from a fading hobby into a lucrative and vibrant market?
Do you think the market for cards will Continue reading →

Marketing, Ethics, Entrepreneurship, Sports, Entertainment, Product Distribution, Supply & Demand, Stock Market, Securities

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 19: Securities Markets, Videos

Coca-Cola Stock Plummets following Soccer Star Snub

June 17, 2021

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After a year-long delay due to the pandemic, the UEFA European Football Championship is finally taking place across the continent until mid-July. Along with giving sports fans a smorgasbord of summertime soccer to watch, the Euro tournament also provides major brands with a golden opportunity to reach captive global audiences. But as Coca-Cola found out this week, sometimes grabbing attention on such a large stage can backfire big time.

On Monday, the Portugese superstar Christiano Ronaldo held a press Continue reading →

Marketing, Global, Sports, Europe, Promotions, Entertainment, Advertising, Spokespeople, Celebrities

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] The Shifting Debate Over How College Athletes Should Be Paid

April 2, 2021

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As the NCAA March Madness tournament enters its final stages, politicians and labor advocates have reignited a debate about compensating college athletes. This video takes an extensive look at the discussion as it currently stands and how possible legislation could change matters in the future.

Questions:

What is the NCAA’s reasoning for not compensating student athletes?
Do you think NCAA athletes should receive compensation for participating in college sports? Why or why not?

Motivation, Ethics, Human Resources, Compensation, Sports, Entertainment, Education, College

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 8: Organizational Culture and Structure, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions

New Players Flocked to Golf and Tennis in 2020

March 16, 2021

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The pandemic took a major toll on entertainment and recreational facilities as everything from theaters to gyms were forced to shut down or drastically alter their operations. Although golf courses and tennis courts initially closed in March and April 2020, they soon reopened and welcomed all sorts of new players looking for socially distanced outdoor activities. From June to December 2020, rounds of golf in the U.S. grew by 75 million compared to the same period in 2019, representing a Continue reading →

Marketing, Product Development, Sports, Promotions, Entertainment, Coronavirus, Pandemic, Contactless service

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 8: Organizational Culture and Structure, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Reddit, Rocket Mortgage, and Cheetos Win Big with Super Bowl Ads

February 9, 2021

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Despite the circumstances surrounding the pandemic, this year’s Super Bowl managed to hit some familiar notes as Tom Brady lifted the trophy for a seventh time and companies once again spent big on high-profile ads. According to USA Today’s Ad Meter, the night’s big winner was Rocket Mortgage, whose two commercials featuring comedian Tracy Morgan took the top spots in the annual poll. Amazon and M&M’s humorous ads took third and fourth while Toyota’s uplifting spot featuring Paralympian Jessica Long Continue reading →

Marketing, Sports, Promotions, Entertainment, Advertising, Super Bowl

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Budweiser Will not Air Ads During this Year’s Super Bowl

January 26, 2021

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For more than 30 years, the Budweiser clydesdales have marched across millions of American television screens during the annual Super Bowl broadcast. This year, though, the horses will stay in the stable as Budweiser instead donates a portion of its marketing budget to a public service campaign. The Anheuser-Busch company has joined a $50 million effort by the Ad Council to combat misconceptions about Covid-19 vaccination.

Other major brands like Coca-Cola, Audi, and Hyundai are also choosing not to Continue reading →

Marketing, Sports, Promotions, Entertainment, Advertising, Super Bowl, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Major Sports around the World Temporarily Shut Down

March 13, 2020

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Due to concerns about the spread of coronavirus, representatives from athletic leagues across the globe have announced that they will temporarily halt play. On Wednesday, the National Basketball Association was the first to suspend competition after a player on the Utah Jazz tested positively for COVID-19. The next day, the National Hockey League similarly put games on hold while Major League Soccer delayed the start of its upcoming season as well. Shortly after these announcements, Major League Baseball canceled the Continue reading →

Management, Global, Ethics, Human Resources, Sports, Entertainment, Regulation, Health, Crisis management, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Bonus Chapter A: Business Law