Sports - McGraw-Hill Introduction to Business

[VIDEO] How a New Generation of Card Enthusiasts Are Transforming a Market

September 24, 2021

Over the course of the pandemic, sports card trading has transformed from a niche hobby to a booming market as people started turning old collections into big money. This video looks at how appraisal companies and online trading platforms have changed collecting forever while attracting the interest of Wall Street investors in the process.

Questions:

How did sports card collecting transform from a fading hobby into a lucrative and vibrant market?
Do you think the market for cards will Continue reading →

Sports, Marketing, Entertainment, Ethics, Entrepreneurship, Product Distribution, Supply & Demand, Stock Market, Securities

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 19: Securities Markets, Videos

Coca-Cola Stock Plummets following Soccer Star Snub

June 17, 2021

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After a year-long delay due to the pandemic, the UEFA European Football Championship is finally taking place across the continent until mid-July. Along with giving sports fans a smorgasbord of summertime soccer to watch, the Euro tournament also provides major brands with a golden opportunity to reach captive global audiences. But as Coca-Cola found out this week, sometimes grabbing attention on such a large stage can backfire big time.

On Monday, the Portugese superstar Christiano Ronaldo held a press Continue reading →

Marketing, Entertainment, Global, Advertising, Spokespeople, Celebrities, Sports, Europe, Promotions

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] The Shifting Debate Over How College Athletes Should Be Paid

April 2, 2021

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As the NCAA March Madness tournament enters its final stages, politicians and labor advocates have reignited a debate about compensating college athletes. This video takes an extensive look at the discussion as it currently stands and how possible legislation could change matters in the future.

Questions:

What is the NCAA’s reasoning for not compensating student athletes?
Do you think NCAA athletes should receive compensation for participating in college sports? Why or why not?

Sports, Motivation, Entertainment, Ethics, Education, Human Resources, College, Compensation

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 8: Organizational Culture and Structure, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions

New Players Flocked to Golf and Tennis in 2020

March 16, 2021

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The pandemic took a major toll on entertainment and recreational facilities as everything from theaters to gyms were forced to shut down or drastically alter their operations. Although golf courses and tennis courts initially closed in March and April 2020, they soon reopened and welcomed all sorts of new players looking for socially distanced outdoor activities. From June to December 2020, rounds of golf in the U.S. grew by 75 million compared to the same period in 2019, representing a Continue reading →

Product Development, Marketing, Sports, Promotions, Entertainment, Coronavirus, Pandemic, Contactless service

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 8: Organizational Culture and Structure, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Reddit, Rocket Mortgage, and Cheetos Win Big with Super Bowl Ads

February 9, 2021

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Despite the circumstances surrounding the pandemic, this year’s Super Bowl managed to hit some familiar notes as Tom Brady lifted the trophy for a seventh time and companies once again spent big on high-profile ads. According to USA Today’s Ad Meter, the night’s big winner was Rocket Mortgage, whose two commercials featuring comedian Tracy Morgan took the top spots in the annual poll. Amazon and M&M’s humorous ads took third and fourth while Toyota’s uplifting spot featuring Paralympian Jessica Long Continue reading →

Super Bowl, Marketing, Sports, Promotions, Entertainment, Advertising

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Budweiser Will not Air Ads During this Year’s Super Bowl

January 26, 2021

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For more than 30 years, the Budweiser clydesdales have marched across millions of American television screens during the annual Super Bowl broadcast. This year, though, the horses will stay in the stable as Budweiser instead donates a portion of its marketing budget to a public service campaign. The Anheuser-Busch company has joined a $50 million effort by the Ad Council to combat misconceptions about Covid-19 vaccination.

Other major brands like Coca-Cola, Audi, and Hyundai are also choosing not to Continue reading →

Sports, Promotions, Entertainment, Advertising, Super Bowl, Marketing, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Major Sports around the World Temporarily Shut Down

March 13, 2020

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Due to concerns about the spread of coronavirus, representatives from athletic leagues across the globe have announced that they will temporarily halt play. On Wednesday, the National Basketball Association was the first to suspend competition after a player on the Utah Jazz tested positively for COVID-19. The next day, the National Hockey League similarly put games on hold while Major League Soccer delayed the start of its upcoming season as well. Shortly after these announcements, Major League Baseball canceled the Continue reading →

Management, Sports, Global, Entertainment, Ethics, Regulation, Human Resources, Health, Crisis management, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Bonus Chapter A: Business Law

[VIDEO] Nike’s Vaporfly Running Shoe Causes Controversy

January 24, 2020

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Last year, the Kenyan long-distance runner Eliud Kipchoge completed a marathon in under two hours, a feat that was once thought to be impossible. But along with his considerable athletic skills, Kipchoge also had help from a revolutionary new product: Nike’s Vaporfly running shoes. This video takes a look at the sudden dominance of the Vaporfly and how regulators could possibly ban the shoe if it proves to give runners too much of an advantage.

Questions:

Do you think Nike Continue reading →

Global, Nike, Ethics, Footwear, Product Development, Sports, Marketing, Regulation

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter A: Business Law

Arenas Can Earn More Money from Concerts than Sports

November 19, 2019

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Thanks to the popularity of streaming services like Spotify and Apple Music, some lucky musicians can go viral and attract large fan bases very quickly. In the past, artists often had to tour across the country for years playing small clubs before they got noticed by major record labels. That’s not the case these days, though. For instance, the teenage singer-songwriter Billie Eilish released her debut album less than a year ago and has already sold out a stretch of Continue reading →

Product Development, Sports, Global, Entertainment, Entrepreneurship, Streaming, Music, Product Distribution, Spotify, Arenas, Stadiums

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

[VIDEO] Why the NBA Is Facing a Difficult Choice in China

October 11, 2019

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This week, Houston Rockets owner Daryl Morey sparked an international controversy when he tweeted his support for the protests in Hong Kong. His words angered both Chinese officials and businesses, leading a number of companies and government organizations to suspend ties with the Rockets. The NBA tried to ease the situation by calling Morey’s comments “regrettable,” which then caused outrage among Americans. This short video explains how the NBA must walk a fine line between appealing to its core Continue reading →

China, Global, NBA, Ethics, Social Media, Sports, Entertainment

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter B: Technology and New Media