Unlike last year’s historic comeback, Tom Brady wasn’t able to turn around the fortunes of his New England Patriots to win Super Bowl LII. The Philadelphia Eagles ultimately left as champions after a thrilling game that saw plenty of action on the field. The tone during the commercial breaks was far less tense, however, as marketers largely relied on humor for 2018’s crop of Super Bowl ads. Among the top spots on USA Today’s annual Ad Meter poll are Continue reading
When we last looked at Bitcoin in December, the cryptocurrency’s price had skyrocketed to about $16,500 after starting the year at just $985. At its peak a couple of weeks later, a single Bitcoin became worth a whopping $19,511. The ever-increasing success of the cryptocurrency and others like it convinced some investors that the future of money was taking shape before their eyes. Many remained wary of Bitcoin’s boom, however, fearing that the bottom could fall out at any time. Continue reading
For decades, malls served as community hubs where people could shop, see a movie, or grab some food all in one convenient location. But the rise of e-commerce and social media caused malls to decline both as retail and recreational centers, leading many to look like ghost towns today. In fact, experts predict that one in every four malls could go out of business by 2022.
In an effort to stay open, mall owners across the country have started appealing Continue reading
Yesterday, the filing period officially opened for the 2018 tax season, an annual event that many Americans dread. Along with the standard pain that comes with writing checks to Uncle Sam, people also get stressed by worrying whether or not they calculated their tax bill correctly. Matters can become even worse for these anxious earners if they receive a phone call from the Internal Revenue Service regarding back taxes they never knew about.
But while these calls are certainly intimidating, Continue reading
As one might expect from a centuries-old art form, the world of ballet doesn’t adapt to change all that quickly. For instance, many ballerinas depend on a type of pointe shoe designed more than 100 years ago consisting of paper, glue and fabric. While this style is certainly reliable, it can also create a great amount of discomfort or even injury for dancers. After all, the “pointe” in the shoe’s name refers to the ballerina’s need to stand readily on Continue reading
A few weeks ago, Tide’s official Twitter account posted a quick video of New England Patriots star Rob Gronkowski talking about one of the brand’s best-selling products. While this would normally be standard procedure for a company spokesperson, the clip didn’t feature any footage of Gronk encouraging people to buy laundry detergent. Instead, he actively discourages the public from taking part in the “Tide pod challenge,” a dangerous viral dare that centers on ingesting containers of concentrated detergent. “No no Continue reading
Along with his animated colleagues Mickey and Jerry, Chuck E. Cheese is one of the most famous mice in American entertainment. Since 1977 he has served as the mascot for his namesake pizza chain where generations of employees have put on costumes and played the iconic rodent for children’s birthday parties. Of course, the outfit’s design has changed significantly since the company launched as “Pizza Time Theatre” more than forty years ago. But while the suit may be different, the Continue reading
By the end of the year, companies around the world will generate an estimated $11 billion in revenue by selling baby products like diaper bags and infant carriers. Despite the size of this booming industry, though, many baby businesses are continuing to overlook a growing target market: dads. Of course, this is largely due to the fact that mothers remain the primary caregivers in many American families. But dads have made great strides in recent times to involve themselves further Continue reading
For Facebook’s more than 2 billion users, the News Feed serves as a gateway to what’s going on in their world. People can spend hours scrolling through the photos and videos that pop into their feeds from friends and media companies they follow. In fact, for years Facebook ensured that content posted by brands received prominent placement in the News Feeds of its users. At one point the company even developed a partnership program that allowed media firms to take Continue reading