March 20, 2018

If you love movies, then there’s a good chance you’ve never heard of the Sharknado series. After all, this Syfy franchise about tornados that scoop up hungry sharks probably won’t receive any Oscar nominations in the near future. But while Sharknado may be driven by a silly premise, the making of these movies is serious business. Along with hiring actors and designing sets, the producers must also bring in a crew that is capable of handling everything from setting up Continue reading

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March 6, 2018

Last year, hackers targeted the credit reporting firm Equifax in one of the biggest data breaches in history. While the company initially estimated the cyberattack had affected 143 million consumers, it increased that number by 2.5 million a month later. Then last week Equifax announced a further 2.4 million people had been harmed by the hack, placing the grand total somewhere in the neighborhood of 148 million. Unlike the vast majority of consumers who had their social security information leaked, Continue reading

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March 2, 2018

A good idea can come from anywhere. Whether the inspiration is drawn from years of research or a sudden flash of brilliance, the best organizations know how to spot new concepts and bring them to life no matter their source. That’s why in the 1990s the then-CEO of Frito-Lay sent a video message to his employees encouraging them to speak up if they had something to contribute. “We want every worker in this company to act like an owner,” said Continue reading

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February 16, 2018

Although Americans are known for spending a lot of time at their jobs, they’re not always working during those long hours behind a desk. In fact, a recent Harvard study found that 78 percent of surveyed employees experienced some type of idleness at work. This isn’t referring to laziness or procrastination: “We are talking about time at work when employees are supposed to be working, and available to work, but they are unable to,” said Andrew Brodsky, co-author of the Continue reading

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January 23, 2018

A few weeks ago, Tide’s official Twitter account posted a quick video of New England Patriots star Rob Gronkowski talking about one of the brand’s best-selling products. While this would normally be standard procedure for a company spokesperson, the clip didn’t feature any footage of Gronk encouraging people to buy laundry detergent. Instead, he actively discourages the public from taking part in the “Tide pod challenge,” a dangerous viral dare that centers on ingesting containers of concentrated detergent. “No no Continue reading

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January 19, 2018

Along with his animated colleagues Mickey and Jerry, Chuck E. Cheese is one of the most famous mice in American entertainment. Since 1977 he has served as the mascot for his namesake pizza chain where generations of employees have put on costumes and played the iconic rodent for children’s birthday parties. Of course, the outfit’s design has changed significantly since the company launched as “Pizza Time Theatre” more than forty years ago. But while the suit may be different, the Continue reading

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January 16, 2018

For Facebook’s more than 2 billion users, the News Feed serves as a gateway to what’s going on in their world. People can spend hours scrolling through the photos and videos that pop into their feeds from friends and media companies they follow. In fact, for years Facebook ensured that content posted by brands received prominent placement in the News Feeds of its users. At one point the company even developed a partnership program that allowed media firms to take Continue reading

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January 2, 2018

For many traditional retailers, 2017 was not a good year. Along with the more than 20 chains that filed for bankruptcy, established brands like Sears and J.C. Penney also announced that they’d be closing hundreds of locations. Unfortunately, the outlook doesn’t look much better for 2018. As Amazon continues to disrupt the industry by dominating e-commerce, experts predict that more bankruptcies and store closings could be on the way. “I think the early part of next year will be Continue reading

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December 21, 2017

Much like this year’s Thanksgiving season, the last week of December will see record numbers of travelers hitting the road or heading to the airport for the holidays. Along with more than 97 millions drivers, AAA estimates that some 6.4 million people will fly to their destinations. Due to a computer glitch, however, thousands of passengers who booked flights with American Airlines nearly missed out on being a part of this massive crowd of travelers.

The company’s problems came Continue reading

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October 26, 2017

In 2015 the popular burrito chain Chipotle faced a crisis so large that some wondered if the company would ever recover. Towards the end of the year, stories about norovirus outbreaks originating from Chipotle restaurants became national news. People were shocked to learn how this supposedly safe and sustainable place to eat had poisoned hundreds of people with tainted produce. Soon Chipotle’s stock price dropped and its sales plummeted, leading many in the company to worry that its reputation Continue reading

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