Each year, media companies spend tens of billions of dollars for the rights to broadcast sporting events from professional leagues like the NBA, NFL, and Major League Baseball. In fact, by 2024 Disney, Comcast, Paramount, and Fox are expected to spend a combined total of $24.2 billion on broadcast rights for sports, almost double what they paid ten years ago. That is, unless tech conglomerates like Apple and Google splash even more cash in an effort to expand into this Continue reading
In August 2018, Apple made history by becoming the first publicly traded company to reach a $1 trillion valuation. Although it took the tech giant 42 years to reach this milestone, its value doubled to $2 trillion just two years later. Then to ring in 2022, Apple’s share price climbed over $186 per share, which turned the iPhone maker into the world’s first $3 trillion company. That’s more than the combined worth of Walmart, Disney, Netflix, Nike, McDonald’s, Exxon Mobil, Continue reading
In April, the tech giant Apple made a change to its privacy policy that prohibits advertisers from tracking users without their consent. Analysts predicted that this decision would lead to major changes in the $100 billion mobile ad market led by social networks like Facebook and Snapchat. These fears were confirmed for the latter last week when Snapchat announced that the policy prevented it from measuring the reach of its mobile ads, sending its stock price tumbling by 25 percent. Continue reading
Over the last year, Apple has been engaged in a legal battle with Epic Games, the software developer behind the blockbuster video game Fortnite. The company sued Apple after the tech giant removed the mobile version of Fornite from its App Store, alleging that Epic encouraged customers to purchase the game on different platforms. Apple claimed that this prevented it from collecting the commission it earns on every sale through the App Store, which Epic then accused of being anti-competitive Continue reading
This week, Google announced that it’s launching a banking service next year that will offer “smart checking” accounts to mobile-focused customers. Known as Cache, the program is the result of a collaboration between the search giant and two banks: Citigroup and Stanford Credit Union. Although details of the partnership remain limited at this time, Google eventually wants Cache to become an extension of its Google Pay app. The company also claims that customers will “benefit from useful insights and budgeting Continue reading
When Apple launched the iTunes store in 2003, the music industry was not in a good state. Rampant online piracy sent CD sales plummeting and caused many to wonder whether record companies could compete against the freedom of the Internet. Fortunately for the industry, the iTunes strategy of selling individual songs for just 99 cents made buying digital music mainstream and limited the reach of piracy. The app also drove sales of the iPod, which was Apple’s signature product at Continue reading
On Monday, Apple CEO Tim Cook stepped onto a big stage at the company’s headquarters in Cupertino, California, to make some important announcements. Events like these are meant to remind Apple fans of the times when late founder Steve Jobs stepped on the same stage to reveal world-changing products like the iPhone and iPad. Unlike on those occasions, however, Cook didn’t unveil any new or updated gadgets at Monday’s event. Instead, celebrities like Steven Spielberg, Reese Witherspoon, and Oprah Winfrey Continue reading