March 15, 2014

At first glance it may be difficult to figure out what a tech giant like Google shares in common with the women’s feature-smoothing undergarment line Spanx. Although they may seem like completely different operations, both companies share one crucial element: they each have memorable founding stories. With Google, founders Sergey Brin and Larry Page hammered out their first search engine while holed up in a friend’s garage. Meanwhile, Sara Blakely demonstrated the power of Spanx by using a pair of Continue reading

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December 10, 2013

Engaging with customers through social media has become an essential part of doing business in this digital age. But in many cases, it’s not what companies say on social networks that connect with consumers; it’s what they show. A recent study of the top brand pages on Facebook found that photos gather more than twice the likes of regular links. That’s nothing compared to videos, though, which are shared by users 12 times more often than text.

One gets an Continue reading

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October 26, 2013

Velcro Industries is a company in a peculiar situation. On the one hand, if asked to describe Velcro, nearly everyone in America could provide at least some kind of relevant answer. Perhaps they’d talk about the distinctive ripping sound or be reminded of their favorite pair of tennis shoes as a kid. But the fastener these people would describe isn’t exactly Velcro, at least not in the eyes of the company who uses that name. To Velcro Industries, the word Continue reading

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April 10, 2013

rbullEver since The Colgate Comedy Hour premiered in the 1950s, companies have been happy to stamp their names across a variety of entertainment ventures. For some modern companies, though, simply being the sponsor of an event no longer has the same appeal. After all, nearly every form of mass entertainment features a sponsor of some type. Whether it’s TV, concerts or sporting events, consumers are constantly bombarded with the names of corporate benefactors, making it difficult for some brands to Continue reading

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April 7, 2013

budTo most American beer drinkers, there’s only one Budweiser. Go to the Czech Republic, however, and you might be in for a bit of surprise. Since 1895 the brewing company Budejovicky Budvar has been making a beer called Budweiser. And no, they didn’t just rip the name off from the iconic AB Inbev brand. The brewery operates in a region of the Czech Republic called Budweiser, where people have been brewing beer since 1295. In fact, the region’s proud brewing Continue reading

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