August 27, 2019

Today’s top sneaker brands like Nike and Adidas are constantly releasing new designs in limited supplies. As a result, many “sneakerheads” often miss out on the latest styles while they’re available at retailers. That’s where resale sites like StockX come in. Unlike eBay, StockX doesn’t rely on straightforward auctions to move its merchandise. Instead, the company treats sneakers like tradable commodities that can quickly gain and lose value. For example, a pair of Nike’s Jordans could debut on StockX at Continue reading

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June 18, 2019

For most of the 20th century, American consumers relied on small local shoe stores to fulfill all of their footwear needs. Then big sporting goods retailers arrived on the scene followed by sophisticated online operations like Zappos. Although this increased competition forced some independent outlets to close, many others managed to survive thanks to their high level of service. At Colburn Shoe Store in Maine, for example, employees remember exactly what size shoe their customers wear as well as their Continue reading

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September 22, 2017

adidasIn 2015 the future was looking bleak for Adidas. The Germany-based apparel company had experienced years of declining sales as they lost market share to Nike’s growing dominance. A new batch of competitors like Under Armour and Skechers took their toll as well, causing Adidas to lose its position as the world’s second most popular seller of sportswear and footwear.

But just as analysts began to write off Adidas as a dying brand, the company set off on a major Continue reading

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August 15, 2017

crocsWhether you love them or hate them, the foam clogs made by the Colorado-based Crocs are certainly distinctive. They can’t be called “unique,” however, at least according to the U.S. Patent and Trademark Office. A recent ruling from the government agency rejected the patent that Crocs has held on its signature shoes since 2006. Apparently another party had registered a similar design a year before, thus invalidating the original trademark.  

The Patent Office’s decision may finally bring an end Continue reading

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