Social Media - McGraw-Hill Introduction to Business

Fake Influencers Can Cost Companies Millions of Dollars

April 12, 2019

By 2020, experts estimate that companies could pay social media influencers as much as $10 billion annually to market products online. These Internet personalities leverage their enormous followings on platforms like Instagram to earn big money through sponsored content. For instance, last year a British fashion influencer named Jess worked with 22 brands, charging $1,000 for every sponsored post that went out to her more than 230,000 Instagram followers.

But while the money that marketers paid Jess was real, the Continue reading →

Branding, Promotions, Marketing, Instagram, Ethics, Fraud, Social Media, Influencers

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Instagram Adds New Shopping Feature

March 19, 2019

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For years fashionable firms have depended on Instagram to showcase their goods to the social network’s more than 1 billion monthly users. Along with helping companies develop into stylish brands, the photo-sharing platform also serves as a key source of traffic to online stores. For instance, a designer can post a photo of a new dress and attach a link where customers can go to purchase it.

Now Instagram plans to take that concept to the next level by allowing Continue reading →

Branding, Retail, Marketing, Instagram, Entrepreneurship, Product Distribution, Social Media, E-commerce

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Nike Faces Fallout after NCAA Star’s Shoe Splits

February 22, 2019

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On Wednesday night, two of the biggest teams in college basketball faced off in what many described as the game of the season. While Duke versus North Carolina is always a marquee matchup, this particular game had another unmissable element added to it: freshman forward Zion Williamson. With his remarkable combination of size and speed, basketball analysts almost unanimously agree that he is the favorite to be picked first in the NBA draft this summer. Unfortunately, Williamson’s night in the Continue reading →

Marketing, Sports, Ethics, Nike, Social Media, Labor Relations, Compensation

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 12: Labor Management and Unions, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media

Houseparty Plans to Be an Ad-Free Social Network

January 25, 2019

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Since launching in 2016, the group video chat app Houseparty has attracted a dedicated userbase of young people looking to talk with their friends wherever they please. “Houseparty is basically the third place for Generation Z and young millennials,” said co-founder Sima Sistani. “What they’re doing there is hanging out in the way we used to in the backyard, the basement, or in my case — the Waffle House.” And unlike many other Silicon Valley startups, Houseparty doesn’t plan to Continue reading →

Marketing, Ethics, Entrepreneurship, Product Development, Social Media, Promotions, Silicon Valley, Advertising, Facebook, Product Distribution, Houseparty

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Payless Marketing Stunt Convinces Customers to Spend Big on Shoes

December 6, 2018

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Last week, a crowd of Los Angeles fashion influencers and curious shoppers attended the opening of what they thought would be a new luxury shoe retailer. Surrounded by stilettos on pedestals and golden sneakers, the onlookers marveled at the work of an Italian designer named Bruno Palessi. “I would pay $400, $500. People are going to be like, ‘Where did you get those? Those are amazing,’” said a woman as she tried on a pair of leopard print tennis shoes. Continue reading →

Pricing, Social Media, Packaging, Product Distribution, Branding, Retail, Fashion, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Facebook Gets Sued by Former Content Moderator

September 27, 2018

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With more than 2 billion monthly active users, Facebook appears to be succeeding in its mission to “bring the world closer together.” But as anyone who has spent time casually scrolling through their news feed knows, not everything posted on the social network is positive and unifying. Along with heated political arguments and unflattering pictures of friends, users can also post violent or offensive content that is far too extreme to be allowed on the site. Fortunately, users can report Continue reading →

Labor Relations, Motivation, Facebook, Ethics, Mental Health, Human Resources, Job Safety, Social Media

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter B: Technology and New Media

Augmented Reality Brings the Furniture Showroom to Consumers

September 18, 2018

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When someone is looking to buy a new piece of furniture, it can be a struggle to find the right item to fit their personal taste as well as their floor plan. After all, just because something looks good in the showroom doesn’t necessarily mean it will fit in their living room. That’s why a number of home goods companies are integrating augmented reality into their online stores. Using a smartphone camera, the technology allows customers to visualize how a Continue reading →

Promotions, Retail, Innovation, Marketing, Mobile, Social Media, E-commerce, Augmented Reality, IKEA, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] Why This Gucci Knockoff Is Totally Legal

September 13, 2018

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While songwriters and filmmakers can protect their intellectual property through copyrights, many fashion designers can’t do the same when it comes to their creations. The video below shows why legislators consider clothing to be different from other forms of art and how that affects designers, especially those at the high-end of the market.

Questions:

Why have legislators been reluctant to grant clothing designs the same protection as movies or songs?
Do you think fashion designers should be able to copyright Continue reading →

Product Distribution, Knockoffs, Clothing, Product Development, Copyright, Ethics, Regulation, Social Media, Legal

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos

Technology Fuels Flood of Global Tourism

August 30, 2018

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With the summer winding down, people across the country are returning from vacation and settling back into their normal routines. And while many Americans would certainly rather be back on the beach than at work or school, many of the world’s most popular tourist destinations seem happy to see their visitors go. According to the United Nations’ World Tourism Organization, international trips increased by 6 percent in the first half of 2018. Although this amount of growth would usually be Continue reading →

Tourism, Regulation, Transportation, Global, Sustainability, Ethics, Amsterdam, Social Media, Airbnb

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

[VIDEO] This Instagram Star Isn’t Real, but Brands Don’t Seem to Care

July 19, 2018

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As far as Instagram influencers go, Lil Miquela might not seem all that unique at first glance. More than 1 million people follow the teenager’s feed as she regularly shares stories about her life and shows off her stylish wardrobe. Miquela isn’t real, though, and not just in the “nothing is real on Instagram” sense: she is a computer-generated creation made by a Los Angeles startup. While that might seem bizarre at first, CGI influencers like Miquela give us a Continue reading →

Marketing, Mobile, Ethics, E-commerce, Social Media, Influencers, Branding, Instagram

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Videos