For thousands of years, people have been baking bread by largely following the same procedure: dough is kneaded into a loaf and then placed in a hot oven until it’s done. And while this may sound simple enough, baking a perfect loaf of bread actually requires a great deal of skill and years of experience. That is unless you have a BreadBot, a new machine that automates nearly every aspect of the baking process.
Recently unveiled at the annual Consumer Continue reading
A couple of years ago, a pair of video game developers received a deeply worrying email from the British Red Cross. “It has been brought to our attention that in your game ‘Prison Architect’ a red cross emblem is displayed on vehicles,” read the email. “Those responsible may be unaware that use of the red cross emblem is restricted under the Geneva Conventions for the Protection of War Victims.” Little did the two developers know, but their placement of a Continue reading
Way back in 1856, a California dry-goods merchant named Levi Strauss marveled at a new type of garment created by one of his customers. Working as a tailor in Nevada, the customer had developed a pair of rivet-fastened pants that were far more durable than anything else available at the time. The two soon filed a patent on the product and founded Levi Strauss and Company, the world’s first producer of denim jeans. And while the company continues to thrive Continue reading
When a company releases a notice about a new job opening, it can receive hundreds of responses from potential candidates. And before the detailed portion of the interview process begins, somebody has to call all those people to ask them basic questions about the job and their interest in it. This can be a grueling procedure, as Russian entrepreneurs Alexei Kostarev and Alexander Uraksin know quite well. In 2010 the pair had to screen more than 1,500 candidates over the Continue reading
At the beginning of the year, we looked at how MoviePass planned to disrupt the multiplex by allowing subscribers to see as many movies as they liked for just $9.95 per month. Since the company paid theaters directly for every ticket obtained by its members, critics wondered how long MoviePass could operate before it ran out of money. In fact, the company was losing $45 million a month as it tried to amass a large user base. These losses unnerved Continue reading
If you’ve never heard of poke (pronounced poe-kay) before, then you’re certainly not alone. This Hawaiian dish consisting of marinated sushi served over rice has been popular with eaters in the 50th state since the 1970s. For many people on the U.S. mainland, however, this meal remained a mystery until a few years ago when poke joints began to pop up along the east and west coasts. It has since grown into a nationwide trend: according to Foursquare more than Continue reading
In 1873, Colgate got its start by selling toothpaste stored in glass jars. Then about 20 years later the company began using collapsible tubes for storage, making it the first oral hygiene brand to do so. Colgate didn’t change much in the century that followed this revolutionary packaging decision, even after Palmolive purchased the company in the 1950s. And while it has since introduced new products like electric toothbrushes, Colgate’s central mission remains focused on selling as much toothpaste as Continue reading
Along with serving as a hub for the tech industry, San Francisco is also home to some of the country’s best restaurants. Unfortunately, the city’s success has led to skyrocketing rent costs that are pricing out the low-income residents who staff these eating establishments. So with a high demand for fine dining but a small pool of potential employees, local restaurateurs have begun to search for ways to save on service without compromising quality.
The result is that more and Continue reading
From picking up apples to distressing jeans, automation is spreading to almost every business you can imagine. And if you happen to live in the Boston area, you could swing by the new restaurant Spyce today and have your lunch prepared by robots. This automated eatery is the result of a partnership between a group of young engineers from the Massachusetts Institute of Technology and renowned chef Daniel Boulud. Together these intrepid entrepreneurs claim they have created “the world’s Continue reading